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Articles, tagged with "market researchers", page 1

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The Dangers of Internet Coupons

19th February 2010
Coupons have always been a large part of everyday life for various individuals. Over 71 million Americans use coupons, and there is no set age or income level among these "clippers". Coupons not only help to save money, but they also help market researche... Read >
Author: Lamont Velez

The Role And Limitations Of Marketing Research

30th August 2007
Marketing research is the collection and analysis of information that is important in the identification and solving of a marketing problem. Although market research benefits a company in several ways, it is not easy to conduct market research. Market res... Read >
Author: James Marriot

Becoming A Market Researcher

17th August 2007
The job of a market researcher is interesting and profitable. Market research offers bright avenues for development to the new people entering in this field. There is no doubt about the fact that market research has bright future prospects. To become ... Read >
Author: James Marriot

How to Avoid Getting Screened Out of Surveys

30th June 2006
When you take an online survey, no matter the company, you will encounter a set of questions at the onset called "screener questions." These are designed by the online survey company's market researchers to determine if you, the survey-taker, fit the dem... Read >
Author: Anthony Serrano

5-point vs. 6-point Likert Scales

16th June 2006
One of the most common scaled-response format questions in survey design today is the Likert scale. It was developed by the American educator and organizational psychologist Rensis Likert in 1932 as an attempt to improve the levels of measurement in s... Read >
Author: Infosurv Editorial Team
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