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16th August 2009
With so many printing companies posing as experts and professionals, it is so hard these days to really get a good printer. One that can give you quality services necessary for your marketing campaign, be it business card printing or brochure printing.
... Read >
Author: Katie Marcus11th August 2009
One of the most powerful marketing tools you have at your disposal doesn't cost a penny.
I'm talking about testimonials. You see, candid comments from satisfied customers who have used your product or service have credibility that money can't buy.
... Read >
Author: IvanLevison11th August 2009
There are times when it makes sense to spend a lot of money on a direct mail package For example, when you really need to make a giant splash, when your mailing list is small and you can afford a high cost-per-piece or when you're doing a one-shot drop an... Read >
Author: IvanLevison11th August 2009
In a classic direct mail package, the envelope promises a benefit or piques the reader's curiosity; the letter packs an emotional wallop and calls for action; the brochure provides detailed product information; and finally, the lift piece builds credibili... Read >
Author: IvanLevison11th August 2009
Sure, the letter is the most important element in any direct mail package. But don't forget the brochure. It's important too!
Whether you call it a brochure, circular, or flyer, make sure it's doing its job -- laying out all of the features and benefi... Read >
Author: IvanLevison17th April 2009
Donald Trump and many other success gurus talk about the power of “thinking big”. How the mere act of visualizing something bigger and grander than yourself can open your mind. It is an important first step in realizing that vision. Your thoughts do ... Read >
Author: Edward Bennett01st April 2009
Direct mail can be a very profitable marketing channel for the small business owner. With much emphasis on website and search engine marketing, many companies have forgotten the power of a strong direct mail package to pull in quality leads and convert pr... Read >
Author: Corte20th November 2008
Use simple tests to improve direct mail response rates
Take the guess-work out of your direct mail response rates. Start with a few simple tests to determine the best approach for your audience and then roll-out your results to larger campaigns.
The... Read >
Author: Dan ODonnell02nd September 2008
Fuel costs are rising. Postage costs are rising. Your advertising budget is not rising.
You know direct mail campaigns work and you would like to continue mailing out postcards, brochures and other marketing materials, but the postage costs are wearing... Read >
Author: Lynne Saarte02nd September 2008
Fuel costs are rising. Postage costs are rising. Your advertising budget is not rising.
You know direct mail campaigns work and you would like to continue mailing out postcards, brochures and other marketing materials, but the postage costs are wearing... Read >
Author: Lynne Saarte20th August 2008
A brochure or pamphlet is a leaflet advertisement. It is a fancy booklet that differs from an ordinary booklet in that it is constructed of heavier quality paper, uses extensive color and expensive type, and is generally put together with special care. Th... Read >
Author: Natasha14th July 2008
Business-to-business (B2B) marketing differs greatly from business-to-consumer marketing. Generally, services and products sold to businesses are multifaceted and cost more than services and products sold to consumers. The buying and selling process usual... Read >
Author: Lynne Saarte13th June 2008
There are thousands of home-based businesses on the Web. Most say they can do with the millions of minimum contribution on your part. Many of them begin the process of appeal, but unfortunately, most of them ultimately failed or are simply not legitimate.... Read >
Author: amanda19th February 2008
Most businesses talk a big game... with very small fonts.
They claim they offer the best, the first, the most, the biggest, the newest, the cheapest, the easiest, fastest, simplest this and that—and yet do it so quietly and inconspicuously, it’s al... Read >
Author: Barry A Densa08th February 2008
If you want to measure your direct marketing results but you don’t know where to start, in today’s market, there are three most common ways to do it. Not only can you know which of your marketing campaigns really work to your advantage, but you also g... Read >
Author: Lynne Saarte01st July 2007
The best way to market yourself with every e-mail you send is to have your own e-mail address at your own domain name. It helps build your brand and reinforce the products and services you offer your clients. However, even if you don't have your own dom... Read >
13th July 2006
Know one of the quickest ways to boost the effectiveness of your direct mail sales letters? Mail two letters instead of one, in the same envelope.
The second letter is called a lift note. You slip it in your direct mail package to "lift" (increase) res... Read >
Author: Alan Sharpe05th May 2006
Q. What is a premium?
A. In direct mail fundraising letters, a premium is an item offered to a donor, usually at no charge, to encourage the donor to make a donation.
Q. What's the difference between front-end and back-end premiums?
A. Premiums that... Read >
Author: Alan Sharpe20th April 2006
Last time I checked, there were 25,000 direct mail response lists and 50,000 compiled lists currently on the market. Among all of these lists, you'll find hundreds that work for your product or service. Actually, you likely won't find them. Locating the b... Read >
Author: Alan Sharpe13th April 2006
When you enter a sweepstakes, you won't gain any extra chances to win by sending a note to the sponsor. "Just wanted to know how the contest is coming along" notes quickly make their way to the trash can. The same is true for notes asking how the entries ... Read >
Author: ted belfour12th April 2006
In the Good Old Days of direct mail, which is to say, before 1997 and the advent of the Internet, I and other direct mail marketers agonized over what to put "above the fold."
Maybe you did as well.
That tiny top panel on a sales letter or self-ma... Read >
Author: Alan Sharpe15th March 2006
In business-to-business direct mail lead generation, sell your offer, not your product.
This sounds like lethal advice to a sales person, and it is, to a salesperson responsible for closing sales and meeting quota. But your direct mail is not responsib... Read >
Author: Alan Sharpe12th March 2006
Hallmark Free Ecard
by Andrew Mills
Free greeting ecards can be found on many small as well as large websites offering visitors many ecard options. A website visitor to any free greeting ecard site can choose from a variety of delightful, animated eca... Read >
Author: andrew mills05th March 2006
Do lift notes still lift response rates in business-to-business mailings? Yes, as long as they stand out.
A lift note, of course, is an extra component slipped into a direct mail package to lift response. It's also called a lift letter. Publishers cal... Read >
Author: Alan Sharpe24th February 2006
Last time I checked, there were 25,000 response lists and 50,000 compiled lists currently on the market. Among all of these lists, you'll find hundreds that work for fundraising appeals. Actually, you likely won't find them. Locating the best names for yo... Read >
Author: Alan Sharpe09th February 2006
Will your business-to-business direct mail package
ever produce a standing ovation? It might. When you
mail an effective invitation to a seminar, workshop,
awards show or other live event, you literally move
peopleout of their seats and into your... Read >
Author: Alan Sharpe16th January 2006
Your order form is a crucial component of your marketing communications both online and offline. As a separate piece of your direct mail package, or individual page of your website, the order page brings together the key components of your sales message... Read >
Author: Robert Boduch17th December 2005
If the most important part of any business-to-business direct mail package is the list, how can you be sure that you have a good list before you drop your money (and your reputation) in the mailbox? Answer: Ask the right questions before you rent that lis... Read >
Author: Alan Sharpe01st December 2005
Here's something to test.
Take your existing business-to-business direct mail package and make just one change: put two windows on the mailing envelope instead of one. Mail it and see what happens.
According to direct mail author, publisher and spe... Read >
Author: Alan Sharpe12th August 2005
RAISE FUNDS FOR YOUR NONPROFIT USING AN ANNUAL DIRECT MAIL PROGRAM
By: Berwyn J. Kemp
A good annual direct mail solicitation program can produce
unrestrictive operating funds for your nonprofit organization year
after year. And such an annual dire... Read >
Author: Berwyn J Kemp24th June 2005
A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.
... Read >
Author: Berwyn Kemp[
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