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Articles, tagged with "heart and soul", page 3

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What are "Loglines"

26th March 2007
What Are "Loglines"? A log you say? No...Logline! Now what the blazes is a logline? Simple...a logline is your story's heart and soul summarized in one or two sentences. The subplots and other obstacles are not included but what the basis of your ... Read >
Author: museitupeditor

What is Brand Essence?

09th May 2006
Brand Essence is a way of articulating the emotional connection and lasting impression -- usually summed up with one simple statement or phrase -- that defines the qualities, personality and uniqueness of a brand. Said another way, Brand Essence character... Read >
Author: Jules Sowder
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