Articles, tagged with "direct marketing association", page 3
10th December 2009
Small business owners need to find additional means of promotion during tough economic times. Relying on a single method, such as an ad in the phone book or a newspaper, isn't enough anymore. Most other ad mediums, such as radio and television, are often ...
Read >
Author:
Warren Miller
10th December 2009
By now, you must have heard about email marketing… and if you have not, there is a good chance that you have received mail from an email marketing campaign.
eMail marketing is one of the fastest growing marketing strategies right now.
E-mail's ROI...
Read >
Author:
Surado
01st September 2009
Email advertisements works like a spider web. Its expansion can be boundless, thriving more possibilities, and bigger sales. It can surely disseminate the existence and increase the popularity of your book. But book marketing is more than acquiring the be...
Read >
Author:
BookWhirl
07th August 2009
In tough economic times, email marketing might seem more desirable, but marketing veteran ‘Mr. Crisis Buster' says watch out for the pitfalls.
By Karla Jo Helms
Email marketing stills gets a bad rap. The controversy about email marketing is a q...
Read >
Author:
Karla Jo Helms
29th May 2009
Email marketing can increase dwindling profit margins and strengthen customer loyalty even in a struggling economy. More businesses are starting to use this method because of the return in profits from the investments which allows an expansion on marketin...
Read >
Author:
Gina Gray
26th February 2009
Email marketing can be an effective online marketing technique if you go about it correctly and avoid all possibility of spamming. In fact, a recent study conducted by the DMA or Direct Marketing Association shows that in 2008 alone, the ROI of Emails amo...
Read >
Author:
Nazir
11th February 2009
Before planning out you should truly understand the needs of consumer and what you really want to communicate to them. So buckle up and hang tight as we take another trip down the Lean Marketing Pipeline.Every other element of waste involved in promotion ...
Read >
Author:
raman pal singh
21st January 2009
Technology has created a wide array of possibilities for consumers
to socialize, network, buy, get information etc. etc. Since these
consumers are in total control over the information they receive
this same technology has made it more difficult for...
Read >
Author:
tgrundstrom
15th December 2008
The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right. Instead of taking an axe to your marketing budget, consider first how your budget is allocated and move some resources to marketing act...
Read >
Author:
Neil Anuskiewicz
12th December 2008
Before planning out internet marketing online strategy, you should truly understand the needs of consumer and what you really want to communicate to them. So buckle up and hang tight as we take another trip down the Lean Marketing Pipeline.
Every other...
Read >
Author:
Sukhesh
11th December 2008
The trend in outsourcing a firms' non-core or IT functions has become a more viable and widely accepted strategy for corporate growth these days. The need to justify outsourcing is not that hard these days anymore, because a manager or senior executive o...
Read >
Author:
joalesto
08th December 2008
E-Book Marketing is an essential element for survival on internet. In my next article, I will cover back link strategies, web site marketing and marketing as well as moving on to the next topic of e-commerce. A few changes in your marketing strategy can i...
Read >
Author:
Kishore Kumar
05th November 2008
Are you planning to launch your own telemarketing business? There are many things to learn before you jump into this business. Drawing up a business plan is one of the first things you will need to do; then, you will also need some sound business advice f...
Read >
Author:
MIKE SELVON
21st October 2008
A recent Direct Marketing Association (DMA) study showed that "Email's ROI in 2008 was $45.06 for every dollar spent on it," This is outsnding news for permission-based email marketers but you have to get into the Inbox to realize this level of ROI. Her...
Read >
Author:
Neil Anuskiewicz
10th October 2008
Before planning out internet marketing online strategy, you should truly understand the needs of consumer and what you really want to communicate to them. So buckle up and hang tight as we take another trip down the Lean Marketing Pipeline. Every other el...
Read >
Author:
ashu3262@gmail.com