Articles, tagged with "mail package", page 3

Like Direct Mail, Landing Page Conversion Starts Above The Fold.

In the Good Old Days of direct mail, which is to say, before 1997 and the advent of the Internet, I and other direct mail marketers agonized over what to put "above the fold." Maybe you did as well. That tiny top panel on a sales letter or self-ma... Read >
Author: Alan Sharpe

In B2B Direct Mail Lead Generation, Sell Your Offer, Not Your Offering.

In business-to-business direct mail lead generation, sell your offer, not your product. This sounds like lethal advice to a sales person, and it is, to a salesperson responsible for closing sales and meeting quota. But your direct mail is not responsib... Read >
Author: Alan Sharpe

Hallmark Ecard

Hallmark Free Ecard by Andrew MillsFree greeting ecards can be found on many small as well as large websites offering visitors many ecard options. A website visitor to any free greeting ecard site can choose from a variety of delightful, animated ecards ... Read >
Author: andrew mills

Direct Mail Lift Notes: Boost Response by Breaking the Lift Letter Rules.

Do lift notes still lift response rates in business-to-business mailings? Yes, as long as they stand out. A lift note, of course, is an extra component slipped into a direct mail package to lift response. It's also called a lift letter. Publishers call... Read >
Author: Alan Sharpe

Fundraising Mailing Lists: How List Brokers Can Help.

Last time I checked, there were 25,000 response lists and 50,000 compiled lists currently on the market. Among all of these lists, you'll find hundreds that work for fundraising appeals. Actually, you likely won't find them. Locating the best names for yo... Read >
Author: Alan Sharpe

Direct Mail Invitations: Eleven Ways to Boost Response To Your B2B Campaign.

Will your business-to-business direct mail package ever produce a standing ovation? It might. When you mail an effective invitation to a seminar, workshop, awards show or other live event, you literally move people—out of their seats and into your... Read >
Author: Alan Sharpe

How To Create An Order Form That Leads To More Sales

Your order form is a crucial component of your marketing communications – both online and offline. As a separate piece of your direct mail package, or individual page of your website, the order page brings together the key components of your sales message... Read >
Author: Robert Boduch

B2B Direct Mail Lists: Ask These Questions Before Renting.

If the most important part of any business-to-business direct mail package is the list, how can you be sure that you have a good list before you drop your money (and your reputation) in the mailbox? Answer: Ask the right questions before you rent that lis... Read >
Author: Alan Sharpe

Increase Direct Mail Response Rates With Double Window Envelopes.

Here's something to test. Take your existing business-to-business direct mail package and make just one change: put two windows on the mailing envelope instead of one. Mail it and see what happens. According to direct mail author, publisher and spe... Read >
Author: Alan Sharpe

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

RAISE FUNDS FOR YOUR NONPROFIT USING AN ANNUAL DIRECT MAIL PROGRAM By: Berwyn J. Kemp A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual dire... Read >
Author: Berwyn J Kemp

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