Articles, tagged with "david ogilvy", page 3
01st July 2007
We had the likes of Leo Burnett, David Ogilvy et al. And they were the keepers of the flame of advertising.
Nowadays no aspect of advertising is as badly served as advertising itself. Where to day are the advertising voices that ring out as intellig...
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Author:
Paul Ashby
16th May 2007
Do you want to get a measurable response from your advertising, or do you want to generate awareness for your business? The answer to this question will direct you to a marketing strategy that generates new, interested prospects, or a branding campaign th...
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07th January 2007
Ego-less Selling: The Greatest Advertising Secret Ever Revealed!by Joe VitaleRecently I sat on a plane from Phoenix to Austin. I decided tokill some of the two hour flight by flipping through the onlinemagazines and catalog. You've seen them. They are alw...
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Author:
02nd December 2006
You got me. I must confess. Writing this article might just ruin my career. I'm sort of like the magician that showed everybody the secrets being the magic…oh well, who cares anyway. You're in for a real treat.
You see, there are 3 secrets that revea...
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Author:
MIke Gia
05th February 2006
Copyright 2006 Presslink Publishing
This is the third article in a series of the history of advertising and marketing. We pick up the story from when John E. Kennedy exited Lord and Thomas leaving Albert Lasker with the monumental task of replacing him...
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Author:
Peter Woodhead
05th January 2006
Copyright 2006 Presslink Publishing
This is the first in a series of 10 articles starting with the beginnings of advertising and marketing through to present day.
Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy g...
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Author:
Peter Woodhead
25th July 2005
You will often find me with my head in a book, studying the marketing and copywriting experts from the past.
It was whilst reading one such book, that I discovered how using a drop capital, can increase readership of advertising.
The book was: 'Ogi...
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Author:
Jason Lewis
26th March 2005
Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter.
After all, it's the headline that gets your reader to stop and read further into your sales copy. If the headline fail...
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Author:
George Dodge
01st January 2005
Writing Made Them Rich #5: Peter Mayleby Michael Southon Peter Mayle was born in England in 1939. His fascination with France began at the age ofseventeen when, as the 'lowliest trainee' in Shell, hewas instructed to accompany his boss - a Mr. Jenkins -on...
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Author:
micheal southon
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