Articles, tagged with "philip yaffe", page 3

Stop Writing Press Releases. Start Writing News Releases.

by Philip YaffeRecommending that you stop writing press releases and start writing news releases is not a play on words. It is sound advice. In common parlance, "press release" and "news release" mean the same thing. However, the terminology people use of... Read >
Author: Philip Yaffe

Fast-tracking Foreign Languages: How to Meet the Linguistic Challenges of Working Abroad

by Philip Yaffe Native English-speakers are increasingly exhorted to learn foreign languages to play a more effective role in globalisation. However, we tend not to learn foreign languages for three very valid reasons. 1. Many other peoples in th... Read >
Author: Philip Yaffe

The Mathematics of Persuasive Communication

by Philip Yaffe At first glance mathematics and persuasive communication - writing, and particularly public speaking - would seem to have little in common. After all, mathematics is an objective science, whilst speaking involves voice quality, inflec... Read >
Author: Philip Yaffe

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