Articles, tagged with "core marketing", page 3
08th April 2009
I read once a long time ago that all you really need to get started in business is a good idea and a great business card, and I've found that's pretty much still true today.
But not all business cards are created equal. A bad business card is more of ...
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Author:
Veronika Noize
12th March 2009
A Buyer Persona is a group of people that share similar demographics and interests. In the 1996 Presidential election, the Clinton campaign went after a group of voters they felt were the key to the election - the Soccer Mom.
The idea behind creatin...
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Author:
Corte
03rd February 2009
We all think we are in the real estate investing business. This is a fundamental mistake!!
It's true that we have checks written to us in exchange for services of buying and selling houses, so it's understandable to think we're in the business of rea...
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Author:
29th January 2009
If your website could produce thousands of dollars in sales for you every month, what would it be worth to you? We all know about the explosive growth of the Internet, for more detail go to: www.my-early-days-on-the-net.com.how it is responsible for billi...
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Author:
pankajverma
02nd December 2008
For marketing to really work it needs to have a clear focus and intent behind it. You have to have a purpose for getting it made, even if that purpose is just about improving your company image or getting your name out to more people. No matter what the...
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Author:
charen
18th November 2008
Pretty well every marketing strategy or tactic that exists can fall under one of these three areas: writing, speaking and networking.
Most of us usually have a clear "winner" in terms of which activity we enjoy doing the best or know the most about.
...
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Author:
Jody
10th November 2008
Many small business owners dislike marketing and do it grudgingly, even though we know it's absolutely key to having any success.
There are many reasons why people seem to procrastinate with their marketing: they don't really understand the tactic or ...
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Author:
Jody
30th October 2008
Every business needs a marketing framework - but many new small businesses get confused about which steps they need to take first.
I define a marketing framework as the basic structure of your overall marketing action plan that also encompasses the cor...
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Author:
Jody
08th September 2008
I got another one of those calls the other day.
"Liz, can you make me a brochure?"
Many business owners have been sold on the notion that they need a tri-fold brochure or they are not really in business. I'm telling you right now, forget it...eve...
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Author:
Liz Walker
03rd July 2008
If you are thinking of hiring a SEO company to do your job of getting a higher ranking on search engine results, it is a good idea. After all you have to focus on your business and business strategy rather than worry about computer programs, web designing...
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Author:
JessicaThomson
28th May 2008
Give your next marketing campaign a boost with promotional pens. If you want a cost-effective and efficient way to advertise your business, promotional pens can be the best choice. You can see an incredible return on your marketing investment when you mak...
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Author:
Justin Blackhurst
18th April 2008
Promotional items have become a part and parcel of every company's marketing strategy, so much so that they are used aggressively in every sector these days for hard core marketing purposes. They have started word of mouth advertising wherein the knowledg...
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Author:
Tina Rinaudo
07th April 2008
During the dot-com bubble from 1995 to 2001, Internet companies and firms in related fields experienced tremendous growth. At that time, these companies concentrated their marketing efforts mainly on product marketing, events marketing, marketing communic...
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Author:
Jeff Curley
04th April 2008
Want to get Better at your Marketing today?
For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're not real sure about what works best for us. And probably because of some past frustrations,...
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Author:
Meena Kumari
19th March 2008
Logos have become part & parcel of our daily lives we identify the things by logos. Each product has its own unique identity & that is recognized by its logo. With new economy developing the logos form a core part of corporate branding. The logos give an ...
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Author:
Andy