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27th April 2006
Every great performance goes out with a bang, right? My favorite finale has always been fireworks. Whether it's the end of the day at Disney World or a Fourth of July Celebration, I enjoy the bright colors and loud sounds of the explosions. They bring ... Read >
Author: Allyn Cutts27th April 2006
Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting?
There are basically 2 kinds of ... Read >
Author: Allyn Cutts27th April 2006
Every time we walk through Wal Mart or your local grocery store, we're reminded of the upcoming season. There's a constant supply of displays that go up… Christmas, Valentine's Day, St. Patrick's Day, Easter, Fourth of July… and the list goes on in a nev... Read >
Author: Allyn Cutts25th April 2006
Copyright 2006 Cutts Group, llc
How many times has it happened to you? You walk through the doors of a place of busineess and here he comes - perfectly groomed with a smile planted across his face in greeting. Within two minutes he has talked non-stop ... Read >
Author: Allyn Cutts21st February 2006
Copyright 2006 Cutts Group, llc
Customer satisfaction isn't one single act, but a group of actions that work together to make their experience a pleasant and satisfying experience. You've probably eaten at a restaurant where the food was wonderful, but... Read >
Author: Allyn Cutts14th February 2006
Copyright 2006 Cutts Group, llc
1. Get Specific
Nothing can spell out BORING quicker than bland claims that really say nothing. "My clients make more money!" is a perfect example of poor copy that could use a little life. What happens when you change ... Read >
Author: Allyn Cutts31st January 2006
Copyright 2006 Cutts Group, llc
If you're a marketer your number one concern is customers. You've probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire cons... Read >
19th January 2006
Copyright 2006 Cutts Group, llc
1. Supersize It!
Okay, okay... the real marketing term here us upsell it, but the word association takes me to McDonalds. You've been there... you pull up to the window, place your order and they always say... "Would yo... Read >
01st January 2006
Copyright 2005 Cutts Group, llc
When your profits begin a downhill slide or just seem at a stalemate, you scratch your head and ask a thousand times, "What am I doing wrong?" Well, the truth is that you may not be doing anything "wrong", but there may ... Read >
06th December 2005
Copyright 2005 Cutts Group, llc
When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Yep, Americans rarely buy because... Read >
17th August 2005
Customer satisfaction isn't one single act, but a group of actions that work together to make their experience a pleasant and satisfying experience. You've probably eaten at a restaurant where the food was wonderful, but the service slow and unprofessiona... Read >
Author: Allyn Cutts17th August 2005
Forget about the old-fashioned, outdated postcards with their yellow tinges and jagged edges. Today's professional postcards have them beat a thousand times over! Bright colors that create high impact, clip art the jumps off the page, and quality design s... Read >
Author: Allyn Cutts08th August 2005
Copyright © 2005 Cutts Group, llc
Dramatic Advertising That Sells
Think about the last car purchase you made... Did you watch closely for advertisements that explained all of the features before you bought the car? Probably not. In fact, studies sho... Read >
Author: Allyn Cutts03rd August 2005
Copyright © 2005 Cutts Group, llc
How to Find Those Niche Markets
Your Business Can't Afford to Overlook
How many niche markets are perched right under your nose? ...markets you've been overlooking? Hey, take a look at the customers you have right ... Read >
Author: Allyn Cutts03rd August 2005
Copyright © 2005 Cutts Group, llc
7 Key Tactics For The Small Business Owner
For most folks, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small... Read >
Author: Allyn Cutts03rd August 2005
Copyright © 2005 Cutts Group, llc
5 Winning Strategies For MLM Success
1 Find Your Niche
Sure you want everyone to benefit from the opportunity for freedom you have to offer, but face it... not everyone has an interest in extracting themselves fr... Read >
Author: Allyn Cutts03rd August 2005
Copyright © 2005 Cutts Group, llc
3 Effective Tactics Every Business Should Implement
Do you remember your first day as a business owner? You were probably just like the rest of us... pretty darned happy and bit on the proud side. Yeah, back then we... Read >
Author: Allyn Cutts03rd August 2005
Copyright © 2005 Cutts Group, llc
4 Explosive Tips To Dynamite Your Sales Volume
Some of the most effective things in life are the simplest. Marketers spend a lot of time trying to understand the psyche of consumers, discover ways to predict economi... Read >
Author: Allyn Cutts03rd August 2005
Copyright © 2005 Cutts Group, llc
Market Testing
The Key to Advertising Success
Market testing is the key to increasing the effectiveness of your advertising campaign. If you're like me, just the word testing makes your shoulders slump and a groan ... Read >
Author: Allyn Cutts02nd August 2005
Copyright © 2005 Cutts Group, llc
3 Lifesaving Tactics to Stay Afloat
In a Constantly Changing Marketplace
Let's face the facts... old-fashioned marketing tools aren't going to keep your business a growing and prosperous entity in today's marketpla... Read >
Author: Allyn Cutts02nd August 2005
Copyright © 2005 Cutts Group, llc
Small Ads Produce Dynamic Results
4 Steps to Exploding Your Market With Small Ads
Dynamite comes in small packages... or in small ads in the marketing realm. Our natural instincts scream that BIGGER IS BETTER! Is i... Read >
Author: Allyn Cutts02nd August 2005
Copyright © 2005 Cutts Group, llc
The Explosive Benefits of a Natural Market
Last year a local gentleman opened a Mexican restaurant in our area. The unique aspect of the restaurant is that not only is the Mexican food authentic, but the employees a... Read >
Author: Allyn Cutts02nd August 2005
Copyright © 2005 Cutts Group, llc
4 Step Dynamic Sales Letters
You, like all marketers have a million and one things to do today! At the top of your priorities is marketing... finding more customers and raking in greater profits. If you're looking f... Read >
Author: Allyn Cutts02nd August 2005
Copyright © 2005 Cutts Group, llc
3 Crucial Elements For Jumping Sales Numbers
Marketers from every niche have common ground when it comes to bills. Yeah, every month there's a new stack of bills demanding to be paid. Will there be enough profit to ... Read >
Author: Allyn Cutts02nd August 2005
Copyright © 2005 Cutts Group, llc
Hit The Jackpot With Customer Complaints
Our most powerful instinct is to avoid customer complaints, but they may be the best thing that happens to your business. Here's why...
Marketing research shows that only ... Read >
Author: Allyn Cutts02nd August 2005
Copyright © 2005 Cutts Group, llc
Blast Your Way Out Of A Slump
With 4 Simple Tactics
Every business goes through a "slump." Hey, you've been raking in the bucks when... blam, you're up against a brick wall. The customers seem to have forgotten you... Read >
Author: Allyn Cutts01st August 2005
Copyright © 2005 Cutts Group, llc
3 High-Impact Fixes For Your Marketing Woes
How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel... Read >
Author: Allyn Cutts
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