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30th September 2009
Revenue is down. Sales are slowing. The CEO looks up from the business plan and realizes that the company won’t meet analysts’ expectations. Focusing on the organization’s sales leader, the stage is set for sacrificing a scapegoat.
Upon who el... Read >
Author: wbdoyle29th September 2009
In the new Microsoft Dynamic CRM 3.0 software, there is a feature that Microsoft developed called Quick Campaigns which utilizes the power of email to take care of some marketing initiatives quickly, efficiently, and automatically, thereby freeing up the ... Read >
Author: wbdoyle25th September 2009
Self publishing might be the best way to publish your book. There are several advantages to self publishing that you might not have considered.
First, and most important, self publishing places you firmly in control of your book. When someone else is p... Read >
Author: wbdoyle24th September 2009
Why do we all work? If it is for money, then does it mean that those who earn enough to last a life time or those who inherit, should do no work? Try to find out around with your friends about why they work and surely few of them will answer - for money. ... Read >
Author: wbdoyle21st September 2009
OVERVIEW
To create an effective User Document, the writer must know who he/she is writing for. This article presents four dimensions (Skills, Attitude, Knowledge and Experience) for describing the User of your product (your Documentation Reader), and h... Read >
Author: wbdoyle17th September 2009
University of Phoenix - Online Marketing Degree Program
At the University of Phoenix, students can begin their studies whenever they choose with the concurrent semester program. This is extremely useful for working professionals who are looking to adva... Read >
Author: emmarobert17th September 2009
Here is a light hearted history and trivia on the ball valve. Read it and you will never take your natural gas or electricity for granted again, ok so maybe you will…
Ball Valve mystery? The humble ball valve has a checkered history and somewhat murk... Read >
Author: wbdoyle10th September 2009
In the present corporate scenario, every company, whether it’s small or big execute all the business plans by categorizing them and later on allocating them among different departments. So, in a common corporate house, there would be a human resource ma... Read >
Author: Richard Rabins08th September 2009
The world is very competitive and under stress these days to come up with great and unique advertising, promotional activities and various promotion approaches. Therefore to have a continuous flow of business, it is very essential for a company to spot it... Read >
Author: JessicaThomson07th September 2009
In the present corporate scenario, every company, whether it’s small or big execute all the business plans by categorizing them and later on allocating them among different departments. So, in a common corporate house, there would be a human resource ma... Read >
Author: Richard Rabins06th September 2009
While companies focus thousands of dollars on external customer service in hopes of wooing and retaining customers, little attention is being paid to the effect poor internal customer service has on customer satisfaction. It all starts within your organiz... Read >
Author: wbdoyle02nd September 2009
Hone your skills at what you like to do by involving yourself in legit work from home as this allows you to earn as you follow your heart.
You will need to spend some time analysing yourself to see what capability of yours can be put up for earning... Read >
Author: Alan31st August 2009
By Jack Duncan, internet marketing expert, Radiance Road Marketing, Lakeland, FL
If you are a typical small business owner in Lakeland, such as a plumber, painter or air-conditioning contractor or a professional like a plastic surgeon, orthodontist or ... Read >
Author: JackDuncan28th August 2009
It is unlikely that the credits for the film Julie & Julia will list the main performers as Meryl Streep, Amy Andrews and Le Creuset. The listing on IMDb does not contain any reference to Le Creuset, the cast iron cookware produced in northern France. To ... Read >
Author: JasonU22nd August 2009
(Excerpt from Building a Purposeful Business by Jack Funderburk)
Embrace a new perspective about everything you've done before, when you are creating an online business know that everything has changed.
Everything is New
You've entered a new worl... Read >
Author: Jack Funderburk21st August 2009
A sale is the pinnacle activity involved in selling products or services in return for money or other compensation. It is an act of completion of a commercial activity. Whereas, Marketing refers to the promotion of products & services, advertising, pricin... Read >
Author: David Parks21st August 2009
With the world economy suffering on a global scale and current predictions for the near future less than rosy, how can UK businesses survive the recession/credit crunch and come out of the other side in a better position than when they startedstrong>Diffe... Read >
Author: Neil Dennis29th July 2009
In this time of reduced consumer purchasing, it's up to the marketing department to create financially smart ways to put the corporate name and logo in front of the consumer. They're looking at products which will last a long time and be used on a normal... Read >
Author: JenB28th July 2009
If you are a new real estate agent, it’s natural that you would be concerned about the changes in the real estate market. That makes it very important that you build your business to be profitable in any market. Here are a few easy ways to build a real ... Read >
Author: Lisa Mullins28th July 2009
The Dell Precision workstations are described, on the Dell website, as “Dell’s highest performing and most scalable systems” and they are purposely designed for professionals within graphics-based jobs, for example, product design, animation, engi... Read >
Author: David Kosaros19th July 2009
With today’s brides looking for the best ways to cut their wedding budgets, creating your own wedding favors has become a chic and popular idea. Yet, the best do-it-yourself, or DIY wedding favors, are those that look like they were store bought. Buying... Read >
Author: Mickle Jul18th July 2009
Business to Business advertising and marketing has never been in a tighter situation than it is today. Marketing budgets have been cut back in the wake of the rampaging recession and pressure is being applied by company accountants to tighten belts even f... Read >
Author: Paul Whitney17th July 2009
If someone from your marketing department comes to you and says a great way to market to your customers is with beer boots, you can be excused for thinking that they may be a bit crazy. Why would you give away a boot full of beer? Is it an actual boot? Wo... Read >
Author: Amin Ramjee16th July 2009
Brochures are one of the assets for the marketing department of any company or business. It can become a chief instrument to attract the customers towards your business. However, for that you need to make brochure design as attractive, professional, and i... Read >
Author: Mark16th July 2009
In order to maintain loyalty of their existing and prospective customers, companies now a days have started paying attention to practices of Customer Relationship Management (CRM). According to CRM, a company organises and maintains contacts with the cust... Read >
Author: Antje Wilmer12th July 2009
There is an excellent site called What is good hypertext writing?. I read through this entire site and realized that there are some great ideas there, and they bear repeating.
* Using Links - Don't let the reader know you're leading them
* Kee... Read >
Author: S2K Solutions10th July 2009
How well do you know your customers? You capture a lot of data about them. You know what information products they buy from you. But how much more do you know?
For example, do you know where your customers live? Can you tell how old they are? Are they ... Read >
Author: Neil Asher 08th July 2009
Search Engine Optimisation (SEO) is the art and science of getting your website into the top of the search results for major search engines. SEO is one of the most cost effective advertising mediums. Furthermore, SEO is completely accountable. You can mon... Read >
Author: Robert Palmer15th June 2009
One of the things that formulate Internet marketing so intricate is that you can't centralize it, but you can definitely manage it. In order to accomplish something at search marketing, you need to assemble everybody to function on your Web site and on yo... Read >
Author: Renjo12th June 2009
All too often the marketing department is the first to suffer from budget cuts when a financial crisis strikes. However, it’s important to consider how cutting your marketing budget will really affect your business. Think about which marketing strateg... Read >
Author: ComitSteve18th May 2009
Small businesses, especially those that are just starting up, need an extra boost in order to make their presence felt in the wide world of commerce. Aside from advertising in the local media or sponsoring events, they can also spread the word by business... Read >
Author: Louise18th May 2009
Marketing environment is made up of all the factors and forces that influence marketing. These forces can be internal like departments (other than marketing such as finance department and human resource department) or external like competitors, suppliers,... Read >
Author: William King14th May 2009
When it comes to business development, picking the low hanging fruit is easy, uncomplicated, and a fast way to results. That’s a lesson that some people forget – that beyond your own clients the first place to focus is on clients and organizations wit... Read >
Author: Paula Black14th May 2009
When organic hotel sales start to go down, hotel revenue management takes on a new level of importance. This is because it becomes critical for hotels to go after the remaining market. The marketing department will also experience the same problems and op... Read >
Author: Revparperez14th May 2009
Database-assisted marketing management involves choosing target markets that not only get new customers but also retain the existing ones. It is a business subject, which is based on research and study of practical applications of marketing techniques and... Read >
Author: Tom Gruich13th May 2009
If you love to greet people and make them feel comfortable a long way from home, then you should choose hotel management as a career. Now-a-days, hotels are one of the most visible and important aspects of a country’s infrastructure. Hotel Management as... Read >
Author: sarvesh12th May 2009
Do you run the marketing department or advertising sect of a small or large company? If so, then you undoubtedly are always looking for ingenious ways in which to reach a mass audience at a reasonable price in order to portray your message and present yo... Read >
Author: MICHAEL JOHN ARNOLD12th May 2009
Four nightmares a marketing professional faces are:
1) Prospects DENIED because a dead-end 800 number doesn’t work; 2) Prospects MISDIRECTED to the wrong landing page because the wrong one was printed on creative;
3) VOID performance measuremen... Read >
Author: Tnardauq12th May 2009
How does the purpose of marketing change the purpose of business? Here's an example. Manufacturers will substitute a less expensive ingredient for a higher quality ingredient. And the marketing department will shift attention away from the disadvantages o... Read >
Author: Phillip Ross06th May 2009
What are you afraid of? We all have fears of some kind, whether it’s fear of public speaking, heights, change, failure or success, there’s usually something that we’re afraid of. Sometimes we know what it is, but sometimes it’s buried deep within.... Read >
Author: Linda Binns05th May 2009
If you have attended a few networking events you might have noticed that they are mainly populated by independent coaches, consultants and small business owners. This is perfect if that’s the market you are hoping to promote your services to, but what ... Read >
Author: hannahmcnamara04th May 2009
Prepaid credit cards are the safest bet in times when inflation is on rise, especially if you are a regular credit card user. With the fluctuating market, a prepaid credit card saves us from a number of hassles. Prepaid credit cards are like gift cards, d... Read >
Author: heenavasvani 28th April 2009
There’s no escaping it, the credit crunch is well and truly upon us and with a recession being announced and people losing jobs, now is the time to take action. It may be tempting to try to reduce your marketing and sales budget but that won’t necessa... Read >
Author: Pure Ink Creative25th April 2009
So now that you have your growth portfolio set up, you sit back, close your eyes and begin to envision the profits that your company will be enjoying. Shortly after the launch of your campaign, the figures come back to your desk and you realize that you ... Read >
Author: Dr. Carol Pletcher22nd April 2009
The new advertising rage is using promotional gifts as an advertising tactic. You have the budget you're ready to go so now look over your steps and plans.
First thing is to consider your demographic that you want to target. You just don't buy any ... Read >
Author: Lottie Carrot15th April 2009
Marketing and sales are one of the most important elements of the firms survival in the market. Although both are dependent on each other many people confuse marketing with sales and vice-versa, which is a big mistake. Marketing to design a product accord... Read >
Author: ali15th April 2009
Internet marketing courses are likely to become the new standard for marketing courses in general. As print publications dwindle in popularity and the marketing world becomes dominated by online media, companies are looking toward the low-cost, high-profi... Read >
Author: Christopher09th April 2009
Freelancing is definitely one of the most sought after industries in the market today. More and more professionals and skilled people are getting into the bandwagon because the industry offers a lot more opportunity compared to the usual 8-hour job. Aside... Read >
Author: Jay Schindler 31st March 2009
How can we differentiate ourselves from the competition? Many companies are using the same methods and procedures to create results for their clients. I have been hearing al lot of this recently at events and conferences. It seems to be a huge concern fo... Read >
Author: Mel Joelle27th March 2009
There is no question that marketing is the first department to lose in economic downturns. Companies have already started cutting marketing jobs, canceling sponsorships, and scaling down budgets. While we all understand the necessity and the reasons behin... Read >
Author: Mel Joelle27th March 2009
Online SMS (short messaging system) is a way that anyone can send a text message to a cell phone using the internet. This is done using an SMS provider online and the sender can create and send an online SMS without having to use a cell phone themselves, ... Read >
Author: Jacqui Q27th March 2009
Online SMS (short messaging system) is a way that anyone can send a text message to a cell phone using the internet. This is done using an SMS provider online and the sender can create and send an online SMS without having to use a cell phone themselves, ... Read >
Author: Avi Solutions19th March 2009
Dowlis.com is one the most famous and household name in united kingdom as the largest supplier of limitless array of novel and cost effective promotional gifts. You can find diverse varieties of promotional items and corporate gifts from dowlis.com, which... Read >
Author: JessicaThomson19th March 2009
Many companies make the mistake of spending money in areas where it's not necessary. Take, for example, companies pumping marketing dollars into increasing traffic on the website. It's great to get more traffic, but that is just the first step. Now you ne... Read >
Author: Scott Buresh19th March 2009
The hotel and tourism industry is always on of the first industries to feel the effects of a recession or economic downturn.
Although the hotel and tourism industry is one of the first industries to see the onset of a recession or economic downturn, t... Read >
Author: jennyhicks17th March 2009
Maybe it's the undeniable alliterative appeal of Rudolph the Red-Nosed reindeer that makes him the most known or popular of all Santa's nine flying reindeers. It certainly doesn't seem as easy to come up with a similar catchy description for the others -... Read >
Author: Jeremy Seaver02nd March 2009
Have your heard this before from your sales or marketing department? Whose fault is it, that sales are slow now? Is it the economy, the marketing department, your PR firm or sales? Who should you blame? If you are like most people, you want to pass the b... Read >
28th February 2009
Protecting consumers online is major focus for the FTC and various other regulatory agencies. More than one Internet marketing agency and lead generation firm has been hit with major fines and sanctions. Did you know that the practices of their outsourced... Read >
Author: Bill Rice20th February 2009
A virtual trade show is a cross between a webcast meeting and a video game. And it's the next big trend in trade shows. Although a mere 1% of all trade shows are now held online, industry experts expect that by 2015, more than 25% of trade shows will be c... Read >
Author: Susan Friedmann16th February 2009
With the growth of e-commerce and international trade the world is flattening faster than ever. New opportunities are appearing daily, and all types of people are capitalizing on them. Markets are being developed worldwide and as the internet makes promot... Read >
Author: Robert Peck05th February 2009
Copyright (c) 2009 Jules Rosen
Are you the President ? Running a business means wearing a lot of different "hats" - and often serving as your own sales and marketing department as well. That's where imprinted products can have such a big impact on mark... Read >
Author: jules rosen30th January 2009
Fly540, kenya based airline which became the 3rd operator on the Entebbe-Nairobi path in February is positioning it person to take on the continent's established airlines as the dash to capture African skies by regional airlines moves into higher stages. ... Read >
Author: Jessica Santoli30th January 2009
How important are a company's marketing efforts? How do they differ from an advertising campaign? Quite simply, marketing campaigns are vital to a company's exposure and subsequent success. Brand recognition is often what sets apart those well known co... Read >
Author: auditorcrossing28th January 2009
Search engine optimization determines the success of Internet marketing strategy. One wrong approach towards search optimization is good enough to spoil your whole internet marketing strategy. It has remained to be a quite unfortunate situation that searc... Read >
Author: InixMedia28th January 2009
Search engine optimization determines the success of Internet marketing strategy. One wrong approach towards search optimization is good enough to spoil your whole internet marketing strategy. It has remained to be a quite unfortunate situation that searc... Read >
Author: inixmedia21st January 2009
Market research is what companies wan to know the market needs, requirement and the product survival. There are many of research companies around and Visha Consultants been one them which is pioneered in market research, survey, market analysis , datapro... Read >
Author: brucejack17th January 2009
It requires more to run a successful business than branding, efficient operations, and a great product or service. From the marketing department to the shipping department, every successful business needs employees who are knowledgeable in the tools neces... Read >
Author: Christine OKelly16th January 2009
The minute you get the formula out of your head that yields only 1 -
1.5% of some mass number of people converting the better. Before you
even try to get more visitors, think about getting the best visitors.
Get the ideal person to come to your site in... Read >
Author: Cindy Lighter16th January 2009
When running an online business, there are several important facets that contribute to success. You need to have quality content, a well designed web site, and obviously outstanding customer service. For more detail go to: www.dropshipping-made-easy.com. ... Read >
Author: Ashwani Saini16th January 2009
When running an online business, there are several important facets that contribute to success. You need to have quality content, a well designed web site, and obviously outstanding customer service. For more detail go to: www.website-conversion-mastery.c... Read >
Author: PARMOD BANSAL116th January 2009
Traffic rules the internet. If you can figure out the fine points of
getting people to a site, to the point that you can turn the volume of
people to a site up or down at will, the arguement could be made that
you could put off learning about conversio... Read >
Author: Cindy Lighter11th January 2009
To succeed in your job, you make decisions every day based on your grasp and outlook for your business. Here are some typical examples:
• You are in charge of sales; a competitor is doing well and your management wants you to deal with the problem.
... Read >
Author: George Scifo09th January 2009
SHENZHEN, CHINA - Aug 5, 2008 Knowlesys today announced that alibaba.com has chosen Knowlesys, a web data collection firm, as their web data mining system provider. They will be providing data mining for the marketing department, collecting various types ... Read >
Author: Robert Palmer09th January 2009
SHENZHEN, CHINA - Mar 8, 2007 Knowlesys has been selected for web data mining again, this time by Ingersoll-Rand China. The web information extraction giant is taking charge of the marketing department’s data collection, and will be covering industry ne... Read >
Author: Robert Palmer08th January 2009
When running an online business, there are several important facets that contribute to success. You need to have quality content, a well designed web site, and obviously outstanding customer service. For more detail go to: www.dropshipping-made-easy.com.B... Read >
Author: Ashwani Saini06th January 2009
Marketing is one of the most important functions of any business. When you are working in a position as the chief marketing officer for a business, it is a great deal of responsibility on your shoulders. With CEO Jobs, there is a great deal of pressure an... Read >
Author: clevelcrossing06th January 2009
Marketing is one of the most important functions of any business. When you are working in a position as the chief marketing officer for a business, it is a great deal of responsibility on your shoulders. With CEO Jobs, there is a great deal of pressure an... Read >
Author: clevelcrossing05th January 2009
Your one-stop guide to choosing and using email autoresponders to enhance your website!
Setting up and using email autoresponders on your site is an easy way to make repeated contact with your visitors. Studies have shown that more than 60% of a site... Read >
Author: vicku29th December 2008
Business Studies is currently one of the fastest growing higher education courses in the UK. Although the reasons for this might seem simple, i.e. the changing financial climate and the growing negativity towards working for faceless multinationals and c... Read >
Author: MarkeD17th December 2008
Plastic card printing is an increasing market in Ireland because card printing can be used in different applications like from low cost personalized plastic cards to high resolution cards which you can applied for a variety of different cards such as busi... Read >
Author: Donna Cidro13th December 2008
In any company communication can be a difficult thing to achieve, and different departments regularly seem to avoid talking to each other if at all possible. Often this can work just fine, because most departments do not have anything to do with each othe... Read >
Author: Kaye Z. Marks13th December 2008
Your business intelligence software will only ever be as good as your company’s attitude towards it. Here are a few ways that businesses end up sabotaging their own business intelligence initiatives:
• Unrealistic Expectations – Believing that j... Read >
Author: Andrew Morgan13th December 2008
Any large or small business creates plans for upcoming events that the firm will be having in the future. These events are considered one of the necessary activities a company should pursue in order to have a lively organization and at the same time be a ... Read >
Author: MIKE SELVON12th December 2008
In any company communication can be a difficult thing to achieve, and different departments regularly seem to avoid talking to each other if at all possible. Often this can work just fine, because most departments do not have anything to do with each othe... Read >
Author: Lynne Saarte12th December 2008
In any company communication can be a difficult thing to achieve, and different departments regularly seem to avoid talking to each other if at all possible. Often this can work just fine, because most departments do not have anything to do with each othe... Read >
Author: Lynne Saarte12th December 2008
In any company communication can be a difficult thing to achieve, and different departments regularly seem to avoid talking to each other if at all possible. Often this can work just fine, because most departments do not have anything to do with each othe... Read >
Author: Lynne Saarte02nd December 2008
In this article, we will take a look at the ways in which businesses can implement CRM software to effectively manage their customer data and marketing communications. Specifically, we explore the areas of cross-selling, up-selling and lead manag... Read >
Author: phil young02nd December 2008
In an article I read in the Wall Street Journal last week, I realized how important international events are for companies for branding and marketing purposes. Mars has been attempting to increase the advertisement efforts of their candies in China for y... Read >
Author: Chris Carter20th November 2008
Promotional gifts can be given to employees or potential and existing clients as an acknowledgement of hard work, loyalty and commitment to a company. There are thousands of gifts on the market today designed to suit every type of business, event and budg... Read >
Author: Michiel Van Kets18th November 2008
I remember a few years ago I got a postcard in the mail from a company telling me about an upcoming free calendar release they were going to be doing. This company always got calendar printing done each year, and for their more loyal customers you could b... Read >
Author: janice18th November 2008
I remember a few years ago I got a postcard in the mail from a company telling me about an upcoming free calendar release they were going to be doing. This company always got calendar printing done each year, and for their more loyal customers you could b... Read >
Author: Lynne Saarte18th November 2008
I remember a few years ago I got a postcard in the mail from a company telling me about an upcoming free calendar release they were going to be doing. This company always got calendar printing done each year, and for their more loyal customers you could b... Read >
Author: Lynne Saarte10th November 2008
How can we differentiate ourselves from the competition? So many companies are using the same methods and following the same procedures to create results for their clients. I have been hearing that a lot recently at events and conferences. It seems to be... Read >
Author: Chris Carter04th November 2008
Copyright (c) 2008 Linda Feinholz
Have you ever stopped and asked yourself if the 'baggage' you're carrying with you in business is serving you well or diverting your attention?
I spent six weeks on the road on vacation this year. All in a single tr... Read >
Author: Linda Feinholz30th October 2008
One of the toughest challenges of marketing is connecting the creative process to techniques that maximize the promotional results. Most smart, passionate small business owners know their businesses better than anyone, but they lack the specific knowledge... Read >
Author: Bill Rice27th October 2008
The current economic turmoil has the world wondering what the future holds. This sentiment is reflected across industries and very soon, if not already, the IT world is poised to take a hit. In these turbulent times, more so than ever, businesses are forc... Read >
Author: Mike21st October 2008
Spending time on the business, as opposed to in the business is often touted as one of the secrets for business success. Yet it’s one of the hardest things for time-pressed entrepreneurs to achieve. That’s why online business TV network yourBusinessCh... Read >
Author: DavidyBC24th September 2008
Texting and twittering are the new marketing conversations. Adding a coordinated mobile marketing and social media component to your marketing strategy is a guaranteed home run. New media is the creative disruption that will drive unprecedented results in... Read >
Author: Bill Rice18th September 2008
It is very easy to promote a brand nowadays, as marketers are making use of every form of communication to communicate about their good/service to people. It is also seen that professional companies do not waste their money by going for any marketing serv... Read >
Author: LalitaN16th September 2008
If you are a business that relies a lot with your team of salespeople, you have to coordinate the materials such as color brochure prints to suit their needs. Such tools must help them advance on their techniques with how they do their jobs. To achieve th... Read >
Author: maureen pelayo12th September 2008
Quality Management
The implementation, design, and development of a service or product forms part of a method called quality management. This method (quality management) ensures that all the activities necessary (implementation, design, development) ... Read >
Author: Anton Wilson09th September 2008
Whenever you consult a search engine marketing consultants, regarding the search engine marketing strategy you should adopt, in order to stay at the top of the search engines, they will be ready with a host of suggestions. All suggestions offered by them,... Read >
Author: Rupiz Media03rd September 2008
Customer Interaction and improving the relationship with all existing, new, and prospective customers is very important for every organization. With continuous growth of enterprises with the booming economy, the need for automated solutions for Customer R... Read >
Author: radix01st September 2008
There are many different ways through which a company could increase its sales and consequently its profits, effective strategies that could make your business grow without spending a fortune. Times have changed and new technologies have completely disrup... Read >
Author: 3rsales28th August 2008
There are many different ways through which a company could increase its sales and consequently its profits, effective strategies that could make your business grow without spending a fortune. Times have changed and new technologies have completely disrup... Read >
Author: 3rsales22nd August 2008
When running an online business, there are several important facets that contribute to success. You need to have quality content, a well designed web site, and obviously outstanding customer service. But one of the most important facets is marketing on ... Read >
Author: Robert Palmer21st August 2008
From:http://www.buy-china-toys.com/
Tag:a flair for marketing,brand manager,marketing department
Flair is strengthening its marketing teams to further develop its business. The company is advertising for a brand manager and a product manager to cove... Read >
Author: utut121st August 2008
So you have invented a breakthrough new mousetrap. After years of toil your efforts finally have paid off with that great invention. Obviously, it is a proverbial mousetrap. It can be a new software application, gadget or any other new innovation. Now... Read >
Author: Kaye Z. Marks20th August 2008
Confidence
Confidence is a salesperson’s biggest asset. Confident people exude confidence and others pick-up on it. It opens doors because confident people are believable. People talk with confident people because they seem credible and people li... Read >
Author: Sam Manfer20th August 2008
Confidence
Confidence is a salesperson’s biggest asset. Confident people exude confidence and others pick-up on it. It opens doors because confident people are believable. People talk with confident people because they seem credible and people li... Read >
Author: Sam Manfer14th August 2008
Network marketing is very competitive with everyone having the system to create your financial dreams. However, very few reach that dream because of confusion, money issues, and of course rip offs. Only the real Guru’s know this trade very well, because... Read >
Author: Robert Flowers29th July 2008
You just can’t get away from it. This is the true backbone of any strong marketing department, and the ones who don’t bother with it are going to be the people who fail to connect with their target markets.
I’m referring to market resea... Read >
Author: charen29th July 2008
Your marketing department has worked hard to develop its presentation for an upcoming conference. They’ve developed informational leaflets, a CD presentation, backup literature – even a sample of the product. The only question remaining is how to pres... Read >
Author: Tina Rinaudo24th July 2008
There are 3 qualities of an excellent character in a person. So if you want to be excellent, adopt these qualities and you are one.
1. Having A Great Sense of Responsibility
The foundation of character is the acceptance of responsibility. Let’s say ... Read >
Author: Clement Chee22nd July 2008
Many aspects of Linux functionality are found, albeit in a different form in Windows. Inodes, the subject of this article, are an exception to this rule. Given their practicality, Windows now contains an imitation of this functionality. But if you want to... Read >
Author: Levi Reiss16th July 2008
Whether you are running a restaurant, selling used cars, or promoting a new line of women’s clothing at your retail store, at some point you are probably going to want to use flyer printing as part of your marketing campaign. Some large companies have ... Read >
Author: Lynne Saarte06th July 2008
Mailing list is one of the most important databases for any organization to prepare a list to help them for making the strategy.
Many organizations need the prospect list for the suppliers or the buyers or prospective client list to develop the market.... Read >
Author: Christy Myers06th July 2008
If you want your brand name to really stick, you have to embrace it completely. Everything you do and everywhere you go, you want to make sure that your brand is with you. Your building, your products, and anything else you can think of should be labeled ... Read >
Author: janice30th June 2008
An online MBA graduate reflects on her graduate program two years later, recalling the experience and discussing how the degree has helped boost her career in educational administration.
When it comes to career advancement, performance is only half the... Read >
Author: Kelli25th May 2008
Though management seems a heavy word, it only means managing and controlling activities of any organization. Management is one of the interesting careers that students can choose to pursue. There are many types of management that students can select to sp... Read >
Author: Jennie21st May 2008
Since September 11, 2001, the financial services industry has been in a constant state of flux, never certain, always chaotic. The volatile climate has left many financial firms struggling to keep both their clients’ trust and Wall Street’s credibilit... Read >
Author: Robert II Smith13th May 2008
Knowing the exact time to advertise your services and products could be vital in keeping your business afloat. Commercial color printing marketing tools could be the best bet for any company. You could create flyers, pamphlets, business cards or posters... Read >
Author: Kaye Z. Marks11th May 2008
Whether it is small or large business, the main focus of its marketing department is search engine marketing. One of the best and most effective ways to market one’s website is taking the help of search engine marketing. The main essence of search engin... Read >
Author: Steve Waganer11th May 2008
How to Craft a Strong Marketing Message
By James Allan
Will technology ever have its own persona?
In the mid-90's, Microsoft tried to humanize their operating systems. To appeal to non-techies, the brains at Microsoft introduced Bob. It tried to... Read >
Author: James Allan01st May 2008
Separating Licensing from Software Development
When customers acquire software, what they are really purchasing are features. Once upon a time you had to settle for an off-the-shelf product with no customization options. However, nowadays customers expec... Read >
Author: Dan P29th April 2008
Copyright (c) 2008 Michael Hemmins
There are many functions within a business and each function should have a positive effect on the bottom line of any company, but the advertisements that your marketing department place are the 'front-line' in the war... Read >
Author: Michael Hemmins29th April 2008
The advertisement agencies are vital associates for adding business to the organizations. Be it the brands of SMEs or the ones coming from large sized organizations, each of them can excel in the marketplace by advertising only. This scenario is only due ... Read >
Author: Deepak15th April 2008
Advertising has been an effective tool for advertisers, since the time, Internet is being used as a medium. The entities that make the advertising effective are known as Internet advertising agencies. This is due to the vastness of this medium and the abi... Read >
Author: Deepak07th April 2008
If you or your marketing department are concerned about the marketing budget for promotional mouse mats you are going to want to consider using plastic as the material of choice for the mouse mats construction. Creating a promotional mouse mat out of plas... Read >
Author: Gareth Parkin02nd April 2008
Creating an artistic promotional mug can mean a lot of different things to a lot of different people. But basically it just boils down to creating a promotional mug that does not necessarily fit into the norms previously established that relate to the des... Read >
Author: Gareth Parkin02nd April 2008
Designing promotional mugs can be as difficult or as easy as you and the marketing department choose to make it. A promotional mug can be something as simple as the company logo printed on a standard stock ceramic mug, or as complicated as a very intricat... Read >
Author: Gareth Parkin02nd April 2008
There are approximately 26 million golfers in the world, and the number grows every day. With so many golfers and golf enthusiasts out there, using golf balls and other golf products as marketing tools is a sure-fire way to get your company noticed. The... Read >
Author: Loni Ice02nd April 2008
Copyright (c) 2008 Bob Selden - Author, "What To Do When You Become The Boss"
I once worked for an organisation that seemed to embody the epitome of the ideal. In fact, everything the management gurus suggest should be evident in the "excellent" org... Read >
Author: Bob Selden01st April 2008
American small business is again in transition. Many employees, now working from home, are no longer tied to a geographic office and the woes of commuting. This is a relatively new phenomenon with hints of explosive sector growth in the days ahead. As thi... Read >
Author: moniter19th March 2008
It seems that more pens today are given out by companies as promotional pens than those that are purchased in the shops. It’s a perfect way to promote your company because a pen is always a useful gift to receive. You’re always looking for a pen, re... Read >
Author: Gareth Parkin10th March 2008
We can already see that the medical industry is rapidly increasing at a tremendous pace. Patients are not only demanding timely service and quality care but they are also demanding paramount customer satisfaction.
In the medical industry Healthcare Ma... Read >
Author: MichelL10th March 2008
Regardless of whether your company is just starting out or has been at it for years now, introducing the web conferencing technology from iVirtualOffice should work for you as it has worked for other businesses that have tried it.
For all those busines... Read >
Author: articlemarketing01@gmail.com29th February 2008
Singaporean call centers providing customer care or customer support services are often treated as cost centers. It is simply treated as an expense tied to marketing a product or service.
However, due to resource pressures and for the sake of “effici... Read >
Author: isabel29th February 2008
When designing a new marketing plan involving promotional gifts or gifts, it’s important to plan out a strategy ahead of time. All too often, a business owner or marketing department latches on to the idea of giving away a gift as a promotion, but fails... Read >
Author: Gareth Parkin29th February 2008
Promotional products and giveaways are a marketing strategy with a long and lustrous lineage with good reason. They work. Giving people a free gift is a great way to make them feel good about your company, service or product. When people feel good about y... Read >
Author: Gareth Parkin26th February 2008
Some of the most integral components of a successful trade show exhibition are the promotional gifts it offers. While the exhibition stand itself is very important, you can easily browse the Internet for such things as banners, flyers, promotional posters... Read >
Author: Lottie Carrot24th February 2008
Dear Friends
Our company has 250 opening's in our marketing department for
marketers.
This will be a whatever you make it position and those who act now must
have the following qualifications: "DRIVE,WILLINGNESS TO CHANGE,SELF STARTER,AND A COMPUTE... Read >
Author: donnieone122nd February 2008
Dear Friends
Our company has 250 opening's in our marketing department for
marketers.
This will be a whatever you make it position and those who act now must
have the following qualifications: "DRIVE,WILLINGNESS TO CHANGE,SELF STARTER,AND A COMPUTE... Read >
Author: donnieone118th February 2008
When comparing marketing with sales and considering how they relate to one another I always think of the medium sized business where I had my first job. The marketing department people were serious and analytical, always busy with statistics and campaigns... Read >
Author: Christopher13th February 2008
Yet another new mobile phone has been announced that will hopefully be released in April 2008. This time it is Samsung’s turn to show off their impressive new mobile phone in the form of the U900 Soul. According to Samsung Soul stands for “Spirt Of ... Read >
07th February 2008
Today, information is regarded as invaluable. Every company needs external information (generated by the widely understood company's environment)and internal information (generated by individual departments), in order to work out an effective marketing st... Read >
Author: Adam Nowak05th February 2008
The marketing department has traditionally existed outside the revenue column. But, it's time to demand the same demonstrable results that you would require of any of your business units. Marketing is more than a maker of multi-media; it is a catalyst tha... Read >
Author: Linda Passante01st February 2008
As we embark upon this year, with new and challenging goals set in motion, we are evolving our corporate culture…how we relate to our customers, and how we relate to each other as a team.
Several well-deserved changes have been made among our staff.
... Read >
Author: noahlam@cwimedical.com28th January 2008
Every one should have the necessary know-how, before making the move to buy a digital T shirt printing machine. Considerably, before taking the plunge, a person must have the basic knowledge. Basic information we are sharing with you comes from industry e... Read >
Author: Robert Palmer24th January 2008
Data security is a huge concern for most organizations these days. Even the thought of client data and sensitive credit information slipping into the wrong hands is enough to make small business owners cringe. However, one of the best things that a compan... Read >
Author: mybinding19th January 2008
It will sound almost a cliché if you say that companies thrive on information. If you go through the front page of any news paper, watch any weather channel, come across a press conference, or go over any annual report, you will witness how data dominate... Read >
Author: Maneet Puri20th October 2007
How Poor Internal Customer Service Negatively Impacts External CustomersWhile companies focus thousands of dollars on external customer service in hopes of wooing and retaining customers, little attention is being paid to the effect poor internal customer... Read >
Author: Robert Palmer27th September 2007
World is fast moving and the business along with it is increasing its pace leading to elevated competition among the corporates. In order to survive in the ongoing rat race it is extremely essential to explore different services and products that can be a... Read >
Author: kristen20th September 2007
A few days back (yes guys, I have been sluggish) I was at the launch of the Honda Shine, HMSI's (the other Honda..) new 125 bike. This is an important motorcycle for HMSI as this is the one that will bring in the bread...Unicorn and the scooters already b... Read >
Author: Deepesh30th July 2007
Starbucks coffee is one of the top names in the coffee industry, producing high-class beans, brewing accessories and building coffee shops worldwide. However, Starbucks coffee started out the same as any other business – with a few shops and enough prod... Read >
Author: Roland Parris Jefferson III26th July 2007
When you are out searching the web for trade show gifts, do not forget your exhibition stand. Among the promotional items that you will need to order are banners, flyers, promotional posters and all the other items that make your stand THE place to visit.... Read >
Author: Tina Rinaudo29th June 2007
There’s a silent, but growing, epidemic spreading across the Internet marketing community and corporate sales and marketing departments. It doesn’t affect everyone, but it tends to strike those very companies that cannot afford to be wasteful or make... Read >
Author: Todd Miechiels04th June 2007
Are you looking to begin a career in writing but aren’t sure what part of the writing industry suits your skills best? You’ve certainly noticed many job listings for technical writing positions but don’t really know what technical writing is and ar... Read >
Author: David Odell21st May 2007
The Chrysler Group announced earlier this week that it is giving its Chrysler brand a new ad campaign that will highlight its engineering and design.
This time around, the company will launch a new tagline: "Engineered Beautifully". This is a replac... Read >
Author: Dwyane Thomas06th May 2007
Throughout history, great innovations have periodically occurred to thrust humankind forward with new technologies, new industries, or new economic systems. These innovations were scare prior to the 1800s, and those that we recognize had profound effects ... Read >
Author: Olivia Hunt24th April 2007
With the with the final release of Windows Vista on January 30, 2007, you may be wondering if your computer is "Vista Ready". This article is designed to point out a few potential pitfalls.
Much of the WOW factor surrounding Vista is the new graphics c... Read >
Author: FixingStuff19th April 2007
“We need a new website, the design does not engage visitors, the navigation’s all wrong, that’s why we get only a few orders from the web”. Perhaps those that hold this view are not totally wrong, however, it has to be said that there are many sma... Read >
Author: Louis Coupe18th April 2007
Brand naming is like naming a baby, careful search, consulting friends and family and finally giving the baby a nice name.
Naming a brand needs more careful analysis, as it is the first thing that represents the nature of the business to someone. Eithe... Read >
Author: Jessica Field18th April 2007
Tracking ads has become a very important part of every successful internet marketing campaign running today. More and more people today are starting their very own online businesses to enable them to achieve their dream of working from home instead of pu... Read >
Author: Andrew Harding12th April 2007
Written by Jeremy Bliler, CEO Strategic Media Group with contribution by John Nelson
Let’s face the sad reality: the assumed effectiveness of marketing is a widespread myth. There may be a marketing department down the hall, but how does that depar... Read >
Author: Jeremy Bliler08th March 2007
OVERVIEW
To create an effective User Document, the writer must know who he/she is writing for. This article presents four dimensions (Skills, Attitude, Knowledge and Experience) for describing the User of your product (your Documentation Reader), and ... Read >
Author: Barry Millman28th February 2007
No matter how much money you have in your marketing budget, it seems there’s never enough. From the marketing department at Microsoft to the small nonprofit start-up, there’s always the desire to expand your budget for more effective promotion.
On ... Read >
Author: holly@bigoakinc.com08th February 2007
There are many companies selling vacuum cleaners in the market today that claim that they are the best. But all of them have in common is an over active marketing department that will focus on some aspect or benefit of their product, while ignoring the w... Read >
Author: Abigail Franks07th February 2007
Many seminar promoters think they can get away with contacting prospective attendees once or twice before their events. Then, if their meager marketing efforts don’t pack the room, they throw up their hands and declare that seminars don’t work.
Rem... Read >
Author: Jenny Hamby20th January 2007
Did you know that there are only two types of employees in ANY company? That's right, ONLY TWO!
Do you know which category YOU'RE IN?
Companies are in business to make money. Therefore, you need to think, "How does hiring me help them to make money?... Read >
Author: Joe Turner13th January 2007
On-demand publishing helps legions of writers accomplish the second most common New Year's Resolution: publishing a book! It is important to remember that "Getting Published" the right way depends upon more than just finishing your manuscript and sending... Read >
Author: Brent Sampson, CEO of OutskirtsPress.com12th January 2007
More Than Employees: Brand EvangelistsBy William Arruda, ReachYour advertising. Your packaging. Your corporate business cards. Even yourproduct itself. They all reflect your brand, and your brand is yourcompany's single most valuable asset. An asset that ... Read >
Beccy Gibson
07th January 2007
Multi-Level Marketing is all about getting the word out fast and getting to those potential customers and recruits before anyone else does. Because if you sign them first, then you get the commissions right? What faster way to market than via the Internet... Read >
Author: Diep Tran11th December 2006
Self publishing might be the best way to publish your book. There are several advantages to self publishing that you might not have considered.
First, and most important, self publishing places you firmly in control of your book. When someone else is p... Read >
Author: Deanna Mascle03rd December 2006
Ahhh, I love the smell of stress in the morning! Oh, the odour of melting plastic and overheated wiring as my laptop bursts into flames whilst my fingers fly deftly over the keys, developing the next years' promotional calendar. OK, enough of the drama, b... Read >
Author: Lisa May Huby28th November 2006
When speaking about the best quality translations possible, the most important thing is choosing the right translation company. Should you want to write the source copy yourself, in order to reduce your costs, there are some steps you must take in order t... Read >
Author: Dalvin Rumsey26th November 2006
It was a bold experiment, for sure. At the end of LOST’s second season, the marketing department at ABC and a few of the writers launched an Alternate Reality Game based on a piece of the LOST universe: the Hanso foundation. The name of the game was ... Read >
Author: groshan fabiola22nd November 2006
Just in time for the holiday season. Many companies, manufacturers, and businesses are trying their very best to make sure that their products would be ready for the market just in time for the holiday rush. It would be even better if these products wou... Read >
Author: Terry Brown16th November 2006
You will need to recruit computer service business personnel not only at the start of a business but continuously after that. There are many resources available to those in the computer service business looking to hire employees, and a computer service b... Read >
Author: Computer Consulting Kit Home Study Course15th November 2006
Provision of monthly marketing researches and inclusion new marketing strategies into company's new goals implementation are key factors which greatly influence company's future success and its services improvement.
In 2006 Academia-Research has provided... Read >
Author: Sharon White15th November 2006
Copyright 2006 PJM Consulting
Product Management--what does this mean in a High Tech company? What is the function, and where does it belong? I've held permanent positions in a number of high tech concerns, as with PJM Consulting I have worked with man... Read >
Author: Phil Morettini21st August 2006
There are many organizations in the auto industry. Each of these organizations has their own unique goal and their own unique vision. There are those that focus on consumers' welfare. There are some that come together for the latest updates and news in ... Read >
Author: Shane Morgay17th August 2006
The Placement Crash The Failure of PR in the Conversation World
Traditional public relations yields a common problem called "Placement Crash," which is like a sugar crash in business something that gives you a brief high, but bottoms out fast and l... Read >
Author: James Clark16th August 2006
MARKETING PROJECTS PILING UP?
DEADLINES APPROACHING AT LIGHT SPEED?
NEED A NEW APPROACH?
MEET THOSE DEADLINES AND BOOST YOUR BUSINESS WITH A COPYWRITER
If you've never worked with a copywriter before, it's hard to know what to look for, quest... Read >
Author: Lisa May Huby19th July 2006
While companies focus thousands of dollars on external customer service in hopes of wooing and retaining customers, little attention is being paid to the effect poor internal customer service has on customer satisfaction. It all starts within your organiz... Read >
Author: Craig Harrison12th July 2006
As a rule, managers have a lot of problems connected with supervision of employee's work and getting status reports from them all over the world. They are very busy and it's rather difficult to keep in mind everything that they should do and control. The ... Read >
Author: Ekaterina Kudryavtseva04th July 2006
June 29th marks the first year anniversary of the very first vehicle that is powered by a hydrogen fuel cell. In fact, this vehicle is the first of its kind in the world to be actually leased to an individual retail customer and it bears the name Honda ... Read >
Author: Tom Bailey01st July 2006
What You Should Know: International Marketer or Not! (2)In a pleasant session on a sunny Southern California afternoon, I sat withmy group of International Marketing students contemplating on the things oneshould be wary of before accessing another cultur... Read >
joan marques
23rd June 2006
Effective marketing is essential to ensure success in your business. This can only be accomplished by the assistance of an experienced marketing association guiding you through the process.
There are various alternatives to market your company, but the ... Read >
Author: Fernando Spindola16th June 2006
I think it was the threat of a Gmail revolution that prompted Yahoo to increase the storage space parceled to its free email accounts last year. (Yahoo's paid email at the time, of course, gave storage to spare. It's an example of how the whiff of corpo... Read >
Author: Joseph Pratt10th June 2006
The Range Rover has been known as the world's most complete luxury sport utility vehicle for years already. And now, as part of the series of updates and upgrades that it received, the Range Rover is yet set to still remain in its position at the top. T... Read >
Author: Carol Mitchel09th June 2006
So your organization has a lot of data, securely stored in a data warehouse. Without a reporting tool however, that data is just going to lie there. Till eternity! An easy to use, customize and deploy reporting tool is what differentiates a metrics and da... Read >
Author: Jim Mattsonk25th May 2006
Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers - someone in charge of managing everything that relate... Read >
Author: Darren Lee17th May 2006
The Ford Explorer is a sport utility vehicle that has been crafted and designed by the Ford Motor Company since 1991. Now, for this year, the vehicle has undergone another set of changes and it is now being referred to as "the best ever" version of the ... Read >
Author: Chuck Smith07th May 2006
At the Olive Garden restaurant chain's annual Wine Category Management Meeting, vendors met with company marketers to discuss the future. In a savvy spirit of partnership, Olive Garden revealed its goals, growth opportunities and areas of improvement with... Read >
Author: Ryan Wintle27th April 2006
The terms "self-help" and "MBA" don't often go hand in hand. So it's surprising that a Columbia Business School class called Creativity and Personal Mastery (CPM) is fast becoming one of the most popular B-school classes in the U.S. Weirder still, it's ar... Read >
Author: Paras Shah27th April 2006
The only way to keep up with the latest about advertising agency seattle is to constantly stay on the lookout for new information. If you read everything you find about advertising agency seattle, it won't take long for you to become an influential author... Read >
Author: Valipat m.25th April 2006
Epicenter Advertising, based in San Diego is a unique hybrid of advertising agency, marketing consulting firm, creative design studio, and internet development company. Black Diamond Advertising is a full-service advertising agency specializing in a broa... Read >
Author: Valipat m.20th April 2006
Ever wonder who the next Google, eBay or PayPal is going to be? Want to "get in on the ground floor" like the early employees of these companies who got cheap stock options and were able to cash them in later for big payoffs? This article will guide you t... Read >
Author: Kevin Fadden18th April 2006
Just 10 years ago, research showed that 96% of women want natural mined diamonds. A decade ago, survey reports summaries indicated that consumers thought that "synthetics do not enshrine core human values and emotions"whatever that means. This sounds l... Read >
Author: Robert Joseph05th April 2006
Using a Business Blog as the central Public Relations tool for an Event you are hosting really adds weight to the profile it can achieve. It also provides the perfect focal point for the other marketing and promotional activities being used to develop it.... Read >
Author: Mark White01st April 2006
If you are an Internet retailer, a storefront retailer who also has a website, a mail order retailer or a catalogue company, you may find the concept of drop shipping attractive. After all, drop shipping eliminates the need to buy inventory, store it, and... Read >
Author: Paul Mroczka01st April 2006
I've been there. I know. As a strategic marketing manager, you're constantly faced with the onslaught of requests from sales, or maybe higher up, to produce new materials. "We need this and that....and soon!" It's so important to be supportive of your com... Read >
Author: Mick Danskin17th March 2006
You want to reach the fastest growing minority group in the United States, according to the U. S. Census Bureau, but you haven't the foggiest idea as to where to start.
Well, the Census Bureau is an excellent starting point. According to their census d... Read >
Author: Etienne A. Gibbs09th March 2006
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is... Read >
Author: Brent Filson02nd March 2006
It is an all new subcompact car from Nissan and will be a 2007 year model. This is the Nissan Versa. It will be made available as a sedan and as a hatchback as well. Fact is, this vehicle has been based on the Nissan Tiida which is a vehicle that is sol... Read >
Author: Terry Brown27th February 2006
Every respectable company has a marketing department, responsible for advertising products or services a company proposes. More or less developed, they function to increase the sales level at the market. Those working at such difficult task should be effi... Read >
Author: Peter Finers24th February 2006
In today's tough market with competition in every corner of the industry, it is important to improve your marketing strategy to keep your name and your business in the minds of the customers. But you also have to keep your costs down. Sure, internet marke... Read >
Author: Viojieley Gurrobat16th February 2006
When geeks gave us the Internet and the means to use it, they also gave us a new segment of vocabulary ...
I've often thought it a shame that a few of them didn't make their way to a campus literature or marketing department and see if a student of poe... Read >
Author: J Square Humboldt15th February 2006
Copyright 2006 Rasheed Ali
Did you know that business and the entrepreneur don't mix?
Seems counterintuitive but if you REALLY stop to think about it you'll soon see what I mean.
You see, as entrepreneurs we all have high hopes and dreams but of ... Read >
Author: Rasheed Ali05th January 2006
Here is a light hearted history and trivia on the ball valve. Read it and you will never take your natural gas or electricity for granted again, ok so maybe you will
Ball Valve mystery?
The humble ball valve has a checkered history and somewhat murk... Read >
Author: Johnny Mayer11th November 2005
Revenue is down. Sales are slowing. The CEO looks up from the business plan and realizes that the company won't meet analysts' expectations. Focusing on the organization's sales leader, the stage is set for sacrificing a scapegoat.
Upon who else sho... Read >
Author: Steve Chriest14th September 2005
Two secrets about cologne
Here are two secrets many people don't know: 1. Women are a more attracted to smell than most men realize. 2. A person's sense of smell is one of the longest lasting memories we have. You may forget a face or a name, but you'l... Read >
Author: Jeff Lakie31st August 2005
Working at home in a business on your own, and having responsibility for managing yourself and all the specialist functions of the business, has been my theme for the last 3 articles in this series.
One of the most important departments in any company ... Read >
Author: Roy Thomsitt24th August 2005
Branding: You are the Brand
Copyright 2005 Daniel Sitter
What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that... Read >
Author: Daniel Sitter19th August 2005
Small Business 101: Deadly Ignorance
Copyright 2005 Daniel Sitter
American small business is again in transition. Many
employees, now working from home, are no longer tied to a geographic office and the woes of commuting. This is a relatively new ph... Read >
Author: Daniel Sitter02nd August 2005
Most brick-and-mortar retailers recognize the value of having web stores. Meanwhile, most e-tailers have managed to avoid the challenges of real estate management. Until now, that is.
Today, more and more e-tailers are opening up brick-and-mortar store... Read >
02nd August 2005
Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about?
If so, you may not be a "Quant" (a marketing scientist or specialist in ma... Read >
Author: Gary Katz10th July 2005
1. Your website is an electronic brochure
2. Can't be found in Google
3. Was last updated when it was created
4. Is organised how you want it organised
5. Is missing what your audience wants
6. Is home grown, and looks like it!
You've invested mon... Read >
Author: Jay McCormack27th December 2004
The toll free number 1-800-Get-Rich belongs to the Resorts
Casino Hotel in Atlantic City. Perfect vanity number for a
casino, right? Well apparently not. Their website shows the
actual numbers, 1-800-438-7424 for the marketing department of
Resorts At... Read >
Author: Mike Valentine
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