Articles, tagged with "guerrilla marketing", page 4
06th October 2008
If you're like most small businesses, there's never enough time or money. Especially when it comes to advertising. You know you have to advertise to build business, but it's hard to advertise when money is tight.
That's where guerrilla advertising...
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Author:
Donna Williams
01st October 2008
Setting your goals and determining what marketing strategy you want to begin is one of the most important rules in Online Marketing.
Basic Rules for Online Marketing
Everything starts with a good content. You must understand that the content of you...
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Author:
Janine
30th September 2008
Alternative marketing, also known as word-of-mouth, aims to reach consumers more directly than by traditional advertising on radio or television, or in print. It tends to be confusing, though, beginning with the number of names by which it is called. You ...
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Author:
friakangelo
29th September 2008
Not too many years ago, the question might have been, "Do you have e-mail?" Today, it's "Do you blog?" If you answered Yes in either case (depending on when the question was asked), then author Malcolm Gladwell has you pegged. You are either a Maven (an e...
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Author:
sofiakaylee
29th September 2008
Alternative marketing isn't so revolutionary any more. Not so long ago, guerrilla marketing, with its creative, irregular, quirky ways of reaching the public was a real eye-opener. You'd see an ad for some product or other on the sleeve of your morning St...
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Author:
aidendylan
22nd September 2008
"Alternative advertising" is a relatively new term in the lexicon of marketing. It is also called "guerrilla marketing." The latter term describes quite well the tactics used in this kind of advertising. "Guerrilla" is defined by Merriam-Webster Online as...
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Author:
hannahlorier
12th August 2008
It can be difficult to build a successful seminar
marketing campaign when funds are limited. Take, for
example, a recent email I received from one of my
newsletter subscribers. The crux of the seminar
promoter's dilemma was summed up in one sentence:...
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Author:
Jenny Hamby
21st July 2008
Taking marketing lessons from bottled water.
Have you seen that show on TV where there are hidden cameras inside a fancy restaurant hotel? They get a guy to pretend he is a "water steward" and he's out on the floor offering the expensive bottled water...
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Author:
Ben Glass
10th June 2008
How you market your company, your product and your brand makes all the difference to your bottom line. Everything you use to get the word out: advertising flyers, marketing brochures, billboards, television ads, etc. must be effective in telling people ...
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Author:
Kaitlyn Miller
25th April 2008
Viral marketing goes by many names. Sometimes called word-of-mouth marketing, social marketing, butterfly marketing, guerrilla marketing, or buzz marketing, the goal is always the same: get the word out far and wide about a product instantly.
In Viral ...
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Author:
Mark Mason
27th February 2008
One of the very first things you learn as a Guerrilla Marketing is that EVERY contact with your customers and prospects is marketing. Each and every point of contact - from the way you answer your phone to your e-mail signature to your website to those g...
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Author:
Lou Bortone
14th February 2008
Being successful in the music industry takes more the just talent; it takes a music education and a solid understanding of marketing. After all, your band will never be discovered if people don't know who you are! Guerrilla marketing is perfect for new ba...
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Author:
McNally
20th January 2008
It's a dilemma that most small businesses and startups face: You must market and advertise, but you're strapped for cash. Fortunately, ideas, energy and imagination can make up for meager marketing budgets. Whether you're an established company or a nasce...
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Author:
Lou Bortone
11th July 2007
Nowadays a huge amount of information about viral marketing can be found, its definitions and types. Moreover, there are not so many experts who are able to flag what is what - what is a hidden marketing or guerrilla marketing - what is said to be substan...
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Author:
Vera Leonik
15th May 2007
I have always felt that easy marketing promotions were broadly applied but not always very well thought out. Promotional marketing in some ways is generally a pretty good idea for a wide variety of things. You can give out things like stickers, pens, or o...
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