Articles, tagged with "marketing efforts", page 4
10th September 2008
Positioning has many definitions, but the most simple is this: Positioning is the consumer opinion of a product or service compared to its competition.In particular, positioning relates to marketing decisions a business makes to get customers to think abo...
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Author:
Lynne Saarte
05th September 2008
Small CPA firms and single owner accountancy firms face some unique challenges when trying to build business. Your income is dependent on your client list, and your client list is dependent on your ability to sell yourself and your services to your potent...
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Author:
Tina Rinaudo
25th June 2008
The first printing press was unveiled almost 600 years ago. Shortly thereafter, the first commercial printing business was most probably born. Maybe to fill a large order for pamphlets claiming the end to the Dark Ages. That first commercial printing ...
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Author:
karen
22nd May 2006
If you are in the carryout or catering industry, you are undoubtedly familiar with the challenges associated with finding and using high quality sandwich labels. Getting the right mix of features combined with an appearance that will help increase brand r...
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Author:
Patrick Altoft
05th February 2006
As Branding and marketing professionals, we have an in-depth understanding of the importance of a marketing plan. However, not everyone recognizes the benefits of investing in a strategic marketing plan prior to launching strategies and tactics that seem ...
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Author:
Scott White
