Articles, tagged with "core marketing", page 4
03rd March 2008
When companies plan to consolidate their corporate identity, reinforce their business message, and boost sales promotions, they have to fight in various challenging, traditional, daunting, and innovative ways. You can't generate positive response for your...
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Author:
Gareth Parkin
05th November 2007
Your web site marketing strategy is the essential factor that determines the success or failure of a business web site. This is true whether your web site is an extension of an offline business, or you run an completely online business. Web site marketing...
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Author:
Eric Menzies
04th April 2007
One of the few complaints I hear from small business owners when it comes to generating business or leads by way of referral is that too many of the referrals they are offered aren't a fit for the business. The referrals are either unqualified, don't need...
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Author:
John Jantsch
05th March 2007
Having a great looking website is just the beginning. It takes much more than that to create a high demand for your offer.
It takes planning, marketing & organizing your business to expand your reach and handle the demand.
Some people believe - ...
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Author:
Jonn Thomas
01st May 2006
Copyright 2006 Ike Krieger
Do your employees and staff really know and understand your core marketing message? How effective are they at sharing that message?
If you really want your business to grow… the people in your organization need to be taugh...
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Author:
Ike Krieger
31st March 2006
Copyright 2006 Marketing Maven
For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs.
Starting today, make sure that you are...
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Author:
Wendy Maynard
21st December 2005
Many entrepreneurs ask me, "How do I get started? Where do I begin with marketing?"
I often see businesses spend a great deal of time and money on logos, websites, mailers and other tangible items, only to regretfully discover later that they somehow ...
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Author:
Martha Carnahan
04th December 2005
Copyright 2005 John Jantsch
PR is a powerful small business marketing tool. By PR, I mean getting positive press mentions about your firm in local, trade and national publications.
The reason these mentions are so powerful is because they are seen t...
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Author:
John Jantsch