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Articles, tagged with "unique selling position", page 4

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"Out of Focus" Ads Can Cost You Customers

08th January 2005
As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn't help wondering what those people were thinking when they created that thing. It made no sense to me whatsoever. The focus was ... Read >
Author: Karon Thackston
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