Articles, tagged with "mail pieces", page 4
24th February 2010
1. Figure out how much money is in your budget.
As we all know, marketing of any kind costs money. How much money you are willing to commit to the cause is going to determine some key factors about how that money can be best spent. Remember, you want t...
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Author:
Alphonse Adams
05th February 2010
If you sell your products via email, direct mail or telemarketing, then you will want to look into direct marketing services companies because they can significantly increase your sales. These companies can help your company to persuade your prospects to...
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Author:
Wendy Moyer
04th February 2010
Business owners, whether on or offline, came to realize that in order to become more well-known and successful, the first thing to do is to figure out how to market in an efficient way. There are many ways of becoming successful. Some are new, some are ol...
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Author:
Mark Etinger
15th January 2010
The roughly 3,700 direct marketing services industry in the United States produce a combined annual revenue in excess of eleven billion dollars. The typical account executive in a direct marketing services company is responsible for about $150,000 in rev...
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Author:
Wendy Moyer
06th January 2010
There are many online business opportunities now available but perhaps the most consumer-friendly BO's are those that offer a discount card program to enrolled members.
These types of programs typically allow the member ways to both save and make money...
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Author:
Suzanne Morrison
15th December 2009
Many of today's business owners and executives find themselves frustrated when dealing with the subject of marketing - even if they have marketing specialists in-house.
For that reason, I thought it might be helpful to share some basics about marketin...
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Author:
Robert Palmer
27th November 2009
One of the many services available at Hannah Print Design and Print Solutions is Copywriting it is the use of words to promote a person, product, business, opinion or even an idea and is the most essential element of marketing. The art of Copywriting is ...
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Author:
Mary
14th November 2009
A marketing collateral or sales literature is often associated with materials used to present information on a business. Often, the information is about the business capabilities, offer, products and services. Marketing collateral may be in the form of br...
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Author:
janice
06th November 2009
Have a way with words? If you dream of writing for a living, but feel stifled in your everyday job, there are some top home based businesses for writers that you should consider. The demand for good writing is very high, so finding one of the top home b...
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Author:
Brian Warren
03rd November 2009
Once there was a time when "one size fit all" when it came to commercial print marketing. Billboard, flyers and direct mail pieces were all created en masse for audience that would either connect with the message, or ignore it all together. But then a...
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Author:
Mark Etinger
03rd November 2009
If you've ever attended a direct marketing convention, or read a marketing industry publication, you've probably heard the term Variable Data Printing. It's a pretty way of describing the technology that allows you greater flexibility when printing mark...
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Author:
Mark Etinger
23rd October 2009
Generating sales using your catalogs requires at least an annual catalog makeover. For many businesses, much more frequent changes are being made on advertising materials or marketing tools.
The main thing to keep in mind during a makeover is the purp...
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Author:
Katie Marcus
07th October 2009
If your small business buys inventory, products or equipment that you resell or use in providing your products and/or services, you may be able to save up to50% on your advertising costs by using available co-op advertising funds.
Co-op advertising i...
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Author:
List Jim
02nd October 2009
The proper use of testimonial letters can add credibility for your company and profitability to your bottom line. Many sales organizations fail to use this simple yet cost effective method to reach new markets and clients. The formula to obtain testimonia...
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Author:
janetjhon
01st October 2009
With costs of printing, postage and mailing continually rising, companies can not afford to send marketing pieces to old, duplicate, incomplete or incorrect prospects and customers addresses. Check your own household and business mail for a period of tim...
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Author:
List Jim