Articles, tagged with "direct marketers", page 4
05th January 2006
You are overlooking a highly effective and very low-cost sales tool if your marketing activity does not include postcards.
Here are some of the many reasons postcards should be a part of your marketing program.
1. Postcards work for any kind of busine...
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Author:
Florie Lyn Masarate
01st December 2005
Here's something to test.
Take your existing business-to-business direct mail package and make just one change: put two windows on the mailing envelope instead of one. Mail it and see what happens.
According to direct mail author, publisher and spe...
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Author:
Alan Sharpe
01st May 2005
As business leaders and professionals, we all know by now that the success of an organization is driven by one thing: whether or not people choose to buy what you've got to sell. According to a recent survey involving U.S. senior executives, marketing wil...
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Author:
Brian Rice
10th February 2005
This may come as a surprise... to you, but Branding is more than
just Logo and Business or Product Name recognition.
Branding is "The total emotional and intellectual involvement
your prospects and customers have with your business and
products."
...
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Author:
Charles Kangethe
15th January 2005
Copyright © 2005 Mal Keenan
Almost everyone has received unsolicited offers in the mail. These are what many call "junk mail", and more often than not, end up in the "circular file", more commonly known as the trash can. But anyone who is considering In...
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Author:
Mal Keenan