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28th August 2007
A discussion of the different ways that Pando can be helpful in sending large viral pieces of information such as e-books, brochures and guides.
It is all very well to give away a free eBook, brochure or guide as a viral form of spreading the news abou... Read >
Author: Kausik Dutta29th June 2007
As a general rule, most sites do not need to be enhanced with gateway or doorway pages. This is because a good web site will naturally contain content that uses relevant keyword phrases that potential customers will relate to. This is the same language th... Read >
Author: Christopher Angus29th June 2007
If you are thinking of hiring a professional SEO expert or a search engine positioning company one thing you might want to ask them is whether or not they are intending to create doorway pages, also known as gateway pages to optimize your site. This is ... Read >
Author: Christopher Angus29th June 2007
If you have decided that you cannot do search engine optimization all by yourself it might be time to hire a professional. However it is also important to remember that although this might be expensive (expect to invest about $10,000 in a professional SEO... Read >
Author: Christopher Angus11th January 2007
Outsourcing dominates the Search Engine Optimization (SEO) copywriting business simply because writing bulk articles is the nature of the business. There is a big demand for multiple articles to be submitted to search engines as portal pages as well to ez... Read >
Author: Christopher Angus11th January 2007
The most successful trend in online marketing and advertising is the concept of viral marketing. Viral marketing simply means getting others to do your word of mouse for you simply by giving away free stuff. It is about overwhelming the competition with y... Read >
Author: Christopher Angus11th January 2007
When most people shop for cheap SEO writing they tend to look on Elance or Guru. When looking at writer's profiles on either elance or guru, it is a good idea to ignore feedback. This is because the feedback systems on both are slanted. Unfortunately both... Read >
Author: Christopher Angus11th January 2007
Writing all of the SEO copy for your web site or all of the SEO articles that you plan to submit to ezines can be a daunting task. This is especially true if you are completely talent free when it comes to writing. This can mean having to hire a professio... Read >
Author: Christopher Angus10th January 2007
Some people have no idea of how to begin to optimize their copy as it seems a daunting task. If writing your web copy seems overwhelming it is likely because you have not organized the intentions of the piece, especially when it comes to thinking of the c... Read >
Author: Christopher Angus10th January 2007
Nobody becomes a great copywriter overnight. Sometimes it involves taking a few courses, especially if you are very inexperienced at search engine optimization. However you don’t even have to spend a lot of money to know how to become one. All it reall... Read >
Author: Christopher Angus10th January 2007
The idea of adding SEO to your web copywriting efforts is to get more clicks, not turn people off with paragraphs that are stuffed with keywords. There are two techniques that you can use that both the search engines and people find attractive when they a... Read >
Author: Christopher Angus10th January 2007
SEO copywriting does not just involve writing content for emails, online catalogues and brochure or articles. Shorter copy is also needed for such things as banners, buttons and text for hyperlinks.
When it comes to hyperlinks (sometimes called hop lin... Read >
Author: Christopher Angus10th January 2007
Once you have selected the keywords that you want to use in your SEO there are ways that you can use them to intelligently increase the attractiveness of your copy to both readers and the search engines.
First of all it is key to use keywords and keywo... Read >
Author: Christopher Angus10th January 2007
The key to writing persuasive keyword copy is to find that happy medium between pleasing the search engines and pleasing your readers. There are some basic rules of thumb that you can stick to as you attempt to accomplish this goal. In fact writing search... Read >
Author: Christopher Angus10th January 2007
Perhaps the hardest type of copy to write is SEO copy. SEO is an acronym for search engine optimized content. This simply means that your article has been decorated with keywords that the search engines will include in their algorithms as they index your ... Read >
Author: Christopher Angus10th January 2007
When search engine optimizing your web pages there are five basic things you should avoid doing or all of your hard work trying to achieve rankings will go to waste.
First of all avoid using cloaking mechanisms. This is automated software that doesn’... Read >
Author: Christopher Angus10th January 2007
Whether your web site is big or small there are five basic things that are must do’s when it comes to search engine optimizing your website.
The first key thing is to take the time to do a careful search of all of your keywords and key phrases and ma... Read >
Author: Christopher Angus08th January 2007
TrustRank is a link analysis technique that several search engines, including Google have been using for semi-automatically separating useful web pages from spam. This makes it a lot harder for black hat search engine techniques to succeed because the hum... Read >
Author: Christopher Angus08th January 2007
Spamdexing is not just for amateurs. It is an entire business that can incorporate all kinds of less than ethical techniques. The search engines frown on most of these techniques but the temporary boost in your ratings before you are caught is apparently ... Read >
Author: Christopher Angus08th January 2007
Link spamming is a form of black hat SEO that tries to exploit weaknesses in link-based ranking algorithms such as the one used by Google’s PageRank algorithm. PageRank give a higher ranking to a website that is linked to many other websites so the idea... Read >
Author: Christopher Angus08th January 2007
Content spamming is a form of black hat search engine optimization that has the intention of altering the way a search engine perceives a page’s contents. There are several ways that this can be accomplished.
One of the most popular types of content ... Read >
Author: Christopher Angus08th January 2007
A discussion of black hat and white hat SEO is as pointless as a discussion of the difference between black and white witchcraft. In witchcraft, the minute a technique is used to control the outcome of a situation it is known as black magic. The same can ... Read >
Author: Christopher Angus08th January 2007
Contrary to popular belief, the search engine spiders sent out by the major search engines do not have to search everything on a site. You can actually technically keep a search engine spider away from a page by instructed it through a certain robots meta... Read >
Author: Christopher Angus08th January 2007
Many search engines are now ranking web pages that contain a lot of links to other sites higher than those that contain fewer links. This is why it is such a good idea to submit your pages to the search engines with as many links to other sites contained ... Read >
Author: Christopher Angus06th January 2007
When designing your website there are three major design elements that you should stay away from in order as they can sabotage even your best efforts at search engine optimization. These three elements to avoid are flash animation, javascript and HTML cod... Read >
Author: Christopher Angus06th January 2007
The big indexes such as Yahoo, Open Directory and About.com are the best places for people to find you. However applying to be listed in them can be a bit of a federal case. Still despite all the red tape, proper submission to these indexes is crucial bec... Read >
Author: Christopher Angus05th January 2007
So you want to apply to Yahoo. Assuming you are not already listed in the index your first step is to find the category page that best suits your site. At the very bottom of this category page will be a small "Suggest a Site" link. Click on it to get to t... Read >
Author: Christopher Angus05th January 2007
A listing in Yahoo can boost your site’s page rankings exponentially but unfortunately it is one of the most finicky and difficult sites to get into. For one thing they don’t allow you to piggyback by using well-known keywords or brand names. It is al... Read >
Author: Christopher Angus05th January 2007
It costs $300 a year for directory listing in Yahoo. Here is another eye-roller for you. It typically takes six to eight weeks for Yahoo to process your site.
There are three types of Yahoo; the main (original) Yahoo; the international Yahoo sites; an... Read >
Author: Christopher Angus05th January 2007
About(dot)com is a very comprehensive index that combines site listings with reviews and editorial content. An editor or guide runs each category, and they are the individuals that you have to appeal to in order for your site to be listed. The easiest way... Read >
Author: Christopher Angus05th January 2007
They say once that you are listed in the Open Directory Project you will be listed everywhere else. This is because the open directory project is handled by humans who hand pick the sites that are listed. Google respects this and often automatically adds ... Read >
Author: Christopher Angus04th January 2007
Anything that attracts visitors to your website is considered to be good SEO. The fact is that people love interactive sites. This appeals to both their instincts to graze and play. Horoscopes, games, live audio, music, chat rooms, diaries, blogs, videos ... Read >
Author: Christopher Angus04th January 2007
You have probably noticed there is a trend to add less photographs rather than more with websites. This is because it is now common knowledge that many search engine spiders read photographs as blank space. This is why it is so important to add a photogra... Read >
Author: Christopher Angus03rd January 2007
One of the main principles of making profits from search engine optimization techniques is to make your site as "user friendly as possible." The more well thought out that your web site pages are in these little ways, the more functional they will be cons... Read >
Author: Christopher Angus03rd January 2007
Asking yourself the following questions may help you create a web site that is nicely and organically search engine optimized and that is geared towards making the most profits. Once again, these principles are in accordance with generating multiple stre... Read >
Author: Christopher Angus03rd January 2007
Whenever you post any information to the net you are in effect acting as a publisher. Your goal as a publisher is to build a site that is interesting enough for people to want to visit again and again. A great site is like a book that people don’t want ... Read >
Author: Christopher Angus03rd January 2007
Most sites that can be said to have natural SEO are those that are classified as informational sites. Informational sites can be money-making monsters as it is your clients that supply most of the keyworded copy that ends up in your Q and A sections, foru... Read >
Author: Christopher Angus02nd January 2007
Making sure that your web site can take credit card payments in a seamless manner is crucial to your website’s success. This is because the ability for a web site to take credit cards is part of some search engine algorithms when your site is being cata... Read >
Author: Christopher Angus02nd January 2007
Should you build your own website? As functionality is so important to SEO it might be a good idea to hire an expert if you are a newbie. Make sure you ask for the site to be search engine optimized when you hire the firm or individual and stress that you... Read >
Author: Christopher Angus02nd January 2007
How high your web site is going to be in the page rankings may depend on high your standards are when it comes to 1) thinking big and 2) creating a sleek and functional site that really user friendly. This is because link partners (the kind that will trad... Read >
Author: Christopher Angus02nd January 2007
It is widely believed that most search engines now look at the domain name when they go to index a page. However nobody really knows if this is really true as the search engine algorithms are actually secrets, like FICO scores. Google and Yahoo also const... Read >
Author: Christopher Angus02nd January 2007
Although SEO experts will make a big deal about optimizing a site sometimes all you really need is a well designed functional site with a good shopping cart, accurate articles and descriptions of your products and services on the site and a good niche pro... Read >
Author: Christopher Angus02nd January 2007
Google, which is the gold standard for all page-ranking systems (including PageRank as it is called by the industry) was started by two Stanford University Students – Sergey Brin and Larry Page (no pun intended.) These two students (now billionaires) i... Read >
Author: Christopher Angus01st January 2007
Things have changed since the early days of search engine optimization when all that was required was for the webmaster to simply submit the site along with metatags attached to keywords and well worded accurate descriptions of the content of its pages. H... Read >
Author: Christopher Angus01st January 2007
The practice of search engine optimization first came into being in the mid 1990s when the first search engines began cataloguing the contents of the Internet. Initially the entire procedure was fairly honest and a fair reflection of what content there wa... Read >
Author: Christopher Angus01st January 2007
Any SEO expert will tell you that SEO does not mean changing a site’s code if you designed your site right in the first place. If you have hired professionals to employ the range of strategies and techniques usually employed with SEO then you will not n... Read >
Author: Christopher Angus01st January 2007
Search engine optimization (SEO) has grown to embrace a number of different practices including everything from enhancing the functionality of a shopping cart to optimizing copy with keywords to adding metatags to your out of context copy. The term used t... Read >
Author: Christopher Angus29th December 2006
Part of today’s SEO practice is adding links to your web site or blog as it is well known that more quality links that you have on your web pages, the more likely Google and other powerful search engines are to rank you highly in their search engine pag... Read >
Author: Christopher Angus29th December 2006
One interesting and little known form of SEO is leaving keyword-enriched comments on other people’s blogging sites. This is the secret to SEO success that many bloggers use to attract them to their bummarketing links or to their website selling products... Read >
Author: Christopher Angus28th December 2006
Usability is a key term that you, as a search engine optimizer, will be hearing more of lately. In essence it means the ability of an entity to complete a function once it is started. How does this apply to SEO? Essentially if you brag that your site pro... Read >
Author: Christopher Angus28th December 2006
Linking with quality partners is one way of practicing SEO as it can help boost your rankings in the search engines. Link popularity is a factor that many search engines use when ranking web pages within their indexes. Nineteen of the top twenty search en... Read >
Author: Christopher Angus28th December 2006
It is easy to master the simple HTML tags that are used in search engine optimized. Keywords and keyword phrases must occur often and near the beginning of the TITLE tag, the DESCRIPTION and KEYWORDS meta tag. The more frequent the keywords appear and the... Read >
Author: Christopher Angus28th December 2006
There are several myths that circulate about SEO (search engine optimization) in general that have persisted for years. Unfortunately these myths consist of bad advice that could have you wasting your time and money and result in not making much of a prof... Read >
Author: Christopher Angus24th December 2006
One of the biggest newbie mistakes made by people first trying out search engine optimization on their websites is to try and cloak it. Most people don’t even realize that they are practicing cloaking when they do it and even perceive it as a legitimate... Read >
Author: Christopher Angus24th December 2006
If you are relatively new to the business of SEO you may not be aware that an ancient piece of advice called “adding hidden text” or “camouflaging keywords” not only does not work when it comes to raising your page rankings in the search engines b... Read >
Author: Christopher Angus24th December 2006
Having too many bad links on your site can not only lower your site’s importance in the page rankings of search engines it can also encourage some search engines like Lycos, Yahoo and Google to permanently remove your site from their search engine ranki... Read >
Author: Christopher Angus23rd December 2006
Creating a search engine optimized web site can be confusing. On one hand you have web site designers telling you to include more eye candy on your site in the form of attractive fonts, animations and graphics. On the other hand SEO experts will tell yo... Read >
Author: Christopher Angus21st December 2006
One thing that can confuse search engine spiders are sloppy headers on your website. It is just so easy to miss this one little thing especially if you are using a site builder on a host like freeservers.com, bravenet.com or homestead.com. What happens is... Read >
Author: Christopher Angus21st December 2006
Trying to cram as many keywords as you can into your home page is called keyword flooding. This includes the type of pages where there is a Title Tag loaded with scores of keywords. Using over twelve keywords per title tag is considered to be too much whe... Read >
Author: Christopher Angus21st December 2006
The Google Alert Tool is actually a gadget that can be used for the purposes of search engine optimization (SEO). This tool allows you to fill in perimeters on a form so you can keep your eye on new entries that make it into the top 50 on Google. You ent... Read >
Author: Christopher Angus21st December 2006
Sometimes you have great ideas but no talent for writing. This is when it becomes a good idea to hire a writer. Or you may be a very busy professional or expert in your field that is already really busy but needs an e-book or scores of SEO articles and ha... Read >
Author: Christopher Angus20th December 2006
Writing titles for web pages is different than writing titles for web site submission. The title that sits at the top of your web page is called the “in-context” title, meaning it is what people see when they are right on your site and reading the pag... Read >
Author: Christopher Angus20th December 2006
One of the main keys to search engine optimization is keyword density. This refers to the number of searchable keywords and keyword phrases that you are on your web pages. Keywords are vital to achieving a high page ranking. If there aren't any keywords o... Read >
Author: Christopher Angus20th December 2006
Should you hire the services of a professional SEO company? Before you do this there are a few things you should know as often the SEO companies that promise results are also the ones that are practicing tactics that are either borderline illegal or even ... Read >
Author: Christopher Angus19th December 2006
Keyword inventory tools such as the free ones at Google and on Overture or the paid ones such as Wordtracker are not the only sources of inspiration for your SEO content. Two great places to find keywords are in your web logs and email.
One of the b... Read >
Author: Christopher Angus19th December 2006
Can you actually ruin your business by employing SEO copywriting techniques to your web pages? It is not likely but it is possible. It is especially possible if the text you are uploading to your pages are more search engine spider friendly then they are ... Read >
Author: Christopher Angus19th December 2006
You probably shouldn’t embark on an SEO (search engine optimization) campaign if you have a business that is very generic. Sometime SEO techniques are a waste of time on business that are mass marketed on the web. This is because any search terms that y... Read >
Author: Christopher Angus19th December 2006
Search engine optimization is not for every site. For instance if you have a site about presenting excellent English grammar or if you are selling writing skills the awkwardness of putting together paragraphs with keywords can make it look like you don... Read >
Author: Christopher Angus18th December 2006
If you are trying to search engine optimize (SEO) your site you are facing a lot of competition. Here is a breakdown of the top ten search engine optimization strategies to help get your site boosted in the page rankings of the major search engines. Howev... Read >
Author: Christopher Angus18th December 2006
For those of you unfamiliar with the term SEO copywriting, the acronym SEO stands for search engine optimized copywriting. This refers to the craft of writing text on a page in a way that is readable to both surfers and search engine spiders. The ultimate... Read >
Author: Christopher Angus18th December 2006
Sometimes attracting less traffic to your web site is actually a good thing, especially if they are all buying your product or service or continually clicking on your affiliate links. If they are not and your numbers are large then chances are that your S... Read >
Author: Christopher Angus18th December 2006
The Google AdWords program has become such an industry in itself that Google invented pay per click management software to help people manage their various campaigns and accounts. This software is called AdWords API (Advertising Programming Interface)
... Read >
Author: Christopher Angus15th December 2006
If you are trying to craft a clever title for a pay per click ad one of the simplest ways to get people’s attention is to use a keyword search engine inventory tools such as the ones offered for free by Overture or Google. The title of your pay per clic... Read >
Author: Christopher Angus15th December 2006
Here are three ways to us search engine optimization techniques make sure that you spend your time getting referrals, conversions and profits out of your rather than eternally rewording pay per click ads that don't perform
First of all make sure your a... Read >
Author: Christopher Angus15th December 2006
The problem with SEO copy (search engine optimized) is that often reads very robotic, repetitive and cold. However so many marketing experts say that you need to make an emotional connection with your reader in order to make sales. This means that you nee... Read >
Author: Christopher Angus15th December 2006
Organic SEO is simply copy that is created by the visitors to your site who are able to leave comments in a forum, guest book, chat or blog. The reason this works so well is because the comments that your visitors leave on your site are often peppered wit... Read >
Author: Christopher Angus15th December 2006
You can search engine optimize your website or blog all you want with keyword rich copy but if the information you are providing is stale, repetitive, robotic or plagiarized then you are not likely to attract many visitors. Furthermore most search engine ... Read >
Author: Christopher Angus14th December 2006
One thing that almost all entrepreneurs, including people making a lot of money as bum marketers and affiliate marketers, have in common is a natural curiosity about culture and an unslakable thirst for new information. If you are going to make money as a... Read >
Author: Christopher Angus14th December 2006
You can search engine optimize your entire site by adding keywords and keyword phrases into copy, adding indexes of links and adding a blog but none of this will work if your web site is dysfunctional. First of all, if your web site is broken in anyway a ... Read >
Author: Christopher Angus14th December 2006
If you are starting a home base Internet business you might be thinking, “What does branding have to do with me.” You are never too small as a business to start thinking about branding. For one thing, your brand should reflect two or three keywords t... Read >
Author: Christopher Angus13th December 2006
An initial mistake that many newcomers to the business of selling informational products online make is to pay hundreds of dollars to businesses (and sometimes even scam artists) that claim they have the keywords or special programs that analyze which key... Read >
Author: Christopher Angus13th December 2006
How can knowing SEO techniques help you make money? There are many ways that a site that is fully optimized with SEO techniques can generate streams of income for you. For example, let’s say you want to build a site about “How to Search Engine Optimi... Read >
Author: Christopher Angus13th December 2006
As you may or not be aware, some search engines search for exclusive, specific or rare content. They look for content on your site that is not available from other sources and once they find it they then rate your pages accordingly. The beautiful thing ab... Read >
Author: Christopher Angus13th December 2006
If you have a blog then you should definitely search engine optimize it by adding pings. If you are familiar with the way search engines rank web pages then you probably know by now that the more links that are indexed on your blog entry the higher your p... Read >
Author: Christopher Angus13th December 2006
Affiliate marketers that make money without a website are called bum marketers. Instead of a website they put their links in a blog. This is why you should never let an expert tell you that you need to spend a lot of money on a website, especially if it i... Read >
Author: Christopher Angus13th December 2006
Ethics is not a word you hear a lot when it comes to SEO affiliate marketing. People build entire businesses around just a few top keywords. The problem with building a business on keyword fads is that they often go stale. A word that might seem like a go... Read >
Author: Christopher Angus13th December 2006
It is highly recommended that you SEO your blog content. It is not recommended however that you make your blog sound stiff and technical for the sake of attracting search engines. When it comes to actually incorporating your keywords into your blog copy k... Read >
Author: Christopher Angus13th December 2006
Part of writing and testing keywords is to keep careful track of your results. Keeping documents of how much traffic using certain words can help you track results. As those in the business of SEO optimization have discovered keywords and keyword phrases ... Read >
Author: Christopher Angus12th December 2006
If you have been practicing search engine optimization you probably already know that it is a good idea to include quotes in your keywords and keywords phrases to make your web copy more attractive to the search engines. You probably also know that is a g... Read >
Author: Christopher Angus12th December 2006
A query is simply a name for the word or two that people will type into a search engine box when they are looking for something specific on a popular search engine like Google or MSN. The fundamental components of these queries are called “keywords” a... Read >
Author: Christopher Angus12th December 2006
A search engine spider is actually just a server based software application that is designed to compile and maintain search engine databases. They are also known as robots. These applications were nicknamed spiders because they craw the “web” looking ... Read >
Author: Christopher Angus12th December 2006
Don’t make the mistake of thinking that search engine optimization is a hit and miss proposition. It is a fine marketing art that anyone can learn and search engine optimization techniques. They are used to exponentially increase sales and membership co... Read >
Author: Christopher Angus07th December 2006
Internet marketers are going crazy over this new social network called Digg and for good reason too. Using Digg correctly can send tens of thousands to your website virtually overnight.
This is how Digg works: People register with the site, and thus jo... Read >
Author: Christopher Angus06th December 2006
Linkbaiting is a new buzzword around SEO circles; the point of starting a great linkbaiting campaign is to generate as many links as possible from many different sources. Roll out a linkbaiting campaign correctly and your website will literally explode wi... Read >
Author: Christopher Angus05th December 2006
There have been many discussions about how registering with DMOZ affects your sites ranking. However, the majority of Search Engine Optimisers (SEO) will agree that registering with the DMOZ directory will help your site significantly improve in the searc... Read >
Author: Christopher Angus05th December 2006
Search Engine Optimisation (SEO) is so easy a child could so it well, the main problem is that it is incredibly time consuming. If you don’t have the time to do SEO then you may be better off hiring an SEO company.
Search Engine Optimisation is gover... Read >
Author: Christopher Angus29th November 2006
It’s a dream come true for a webmasters site to appear at the top of Google’s search results, especially if the website is actually selling a product or service. In a competitive industry this would mean that the orders would start rolling in with suc... Read >
Author: Christopher Angus28th November 2006
If I had a dollar for every time someone asked me “So how do you do Search Engine Optimisation”, I’m sure I would have been able to buy a house with the proceeds by now.
The short answer is that there is not a magic formula to Search Engine Optimis... Read >
Author: Christopher Angus27th November 2006
Getting your site indexed by Google must be one of the easiest taskes to learn when doing SEO. It is absolutely essential to have your site indexed as without your site appearing in Google’s searches you may as well not have a website.
There are a nu... Read >
Author: Christopher Angus23rd November 2006
Search Engine Optimisation (SEO) is something of a black art, many people know about it but many people don’t know exactly how to do it.
Performing SEO quickly and doing it well enough so that a site appears on the first page of the search results are ... Read >
Author: Christopher Angus21st November 2006
Although Search Engine Optimisation (SEO) does fall into two distinct categories there is no ethical stance on SEO.
Don’t let a search Engine Optimiser sell you that they have ethical ways of working when optimising your site. Either a technique works... Read >
Author: Christopher Angus20th November 2006
Most webmasters will attempt some form of Search Engine Optimisation during their career as website owner. They will do this because they want to increase their website traffic and in turn increase their website sales.
Most will fail; this article will d... Read >
Author: Christopher Angus
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