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Articles, tagged with "brand positioning", page 1

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SOCIAL MEDIA STRATEGY AND BRANDING; HOW DID NIKE USE FOUR TIERS TO CREATE A BRAND

20th June 2011
Social Media Strategy and Branding: HOW DID NIKE USE FOUR TIERS TO CREATE A BRAND A world class brand is created through four tiers. The tiers are image, identity, positioning, and differentiation. Success in social media marketing is dependent upon b... Read >
Author: Dean Hambleton

A Different Dimension of Marketing Mix: E-Marketing Strategy

08th June 2010
E-Marketing is an acronym of Electronic Marketing. It is a form of promotion deployed by the marketers to promote the brand of their companies across the Internet. Whenever a company adopts a marketing strategy it considers the famous 4 Ps. These 4 Ps inc... Read >
Author: louisthomas

Briefly explain of Web Design and Web Development

10th March 2010
The idea of delivering world class IT, Entertainment & Animation solutions bought together a team of highly qualified & creative brains from diverse backgrounds. We are positioned to play as an essential catalyst in propelling your business dynamics & br... Read >
Author: jilli

Three Complementary Models of Brand Planning

03rd February 2009
Think about any great brand. Disney, Johnson & Johnson, Levi Strauss, Starbucks and Apple are just a few examples. Great brands do not happen by accident; rather they are the result of careful and creative brand planning and the timely execution of innova... Read >
Author: Jonathan Andrews
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