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29th September 2009
Compared to traditional methods, using 'simple to use' internet applications can deliver cost savings, reduce human error and enable faster delivery of products and services to all parties in the supply chain. For enterprises, marketing agencies and print... Read >
Author: wbdoyle24th September 2009
Offline marketing is more real than any other online strategies out there. What more, you can always see the results when marketing offline. In addition, one of the most effective offline marketing strategies is poster printing.
Posters, especially wit... Read >
Author: Kaye Z. Marks21st September 2009
Corporate social responsibility is defined by Wikipedia as 'a form of corporate self-regulation integrated into a business model… Business would embrace responsibility for the impact of their activities on the environment, consumers, employees, commun... Read >
Author: charen21st September 2009
Creating a printed book is a bit more complicated than creating a PDF eBook. More steps are involved, just by right of producing a tangible finished product that needs to be handled in the physical world (versus an electronic document that can be distribu... Read >
Author: wbdoyle13th September 2009
Increasing trade show traffic is an art, and 22Miles, Inc. introduces a new way to easily import and transfer your current product portfolios to a state-of-art presentation multi-touch screen system. This highly interactive presentation system will profes... Read >
Author: elijahharold07th September 2009
There are a lot of factors to consider when starting a business. Primary among these are the three “P”s – Plan, Prepare and Persist.
Plan
After you have selected some ideas from your brainstorming to base your business around, create a plan of... Read >
Author: wbdoyle02nd September 2009
There's good news for owners of small-to-mid-sized businesses who want a better understanding of the technology they have come to rely on.
It's no secret that small businesses can gain big benefits by using Internet and computer technology wisely. Fort... Read >
Author: wbdoyle29th August 2009
Errors lead to ineffective marketing campaigns both in your standard and color posters. Moreover, even when you are frustrated by the way your marketing tools turned out, you cannot do anything about the fact that you still have to pay for it.
This may... Read >
Author: Kaye Z. Marks29th August 2009
You have your design and you also finished writing your copy for your ad. You have also chosen the printing company that would be producing your marketing collateral. All you need now is to choose the printing method for your marketing needs. So which one... Read >
Author: Chelsea Nicole28th August 2009
In addition to the design and graphic images in your catalog printing, one of the visual tools to help you be more effective in attracting your target clients to your custom and cheap catalogs are your fonts. The typeface you choose to convey your message... Read >
Author: janice21st August 2009
More often than not, you may be thinking that your marketing collaterals, be it brochures or even invitations is just a waste of your time and money. This may be because you do not usually get the results you expect.
In addition, you have not seen any... Read >
Author: Katie Marcus10th August 2009
There are many ways you can print your marketing collaterals such as your custom posters. But the most effective is to full color print your poster printing.
Although it may be more costly than the regular printing service, a full color printing ca... Read >
Author: charen10th August 2009
Your custom catalog printing is not finished until you hear the fat lady sing…or for this case, when you’ve applied your finishing touches. Unless you’ve done your folding and creasing, only then can you say that your print catalogs are ready to... Read >
Author: charen01st August 2009
What's that one thing or single factor a newsletter possess which makes it ever so effective as marketing collateral? Well, newsletters usually have info. This marketing tool usually offers useful info, to be more specific.Through time, newsletters have... Read >
Author: Roman Powell17th July 2009
Building your business can feel overwhelming at times. But, with minimal investment and maximum effort, you can create a brand that reflects the gold standard.
Just implement 1 tactic in each tip topic and your brand will begin to flourish. Once you ar... Read >
Author: Mary W. Brophy10th July 2009
During difficult economic times there are great opportunities around for home-based business. Why? Research shows that businesses that begin during lean times are more likely to succeed in the long term for a few reasons:
- There's less clutter in ... Read >
Author: Sue Papadoulis10th July 2009
Planning to take your exhibition stand overseas? If so, you’ll need to know what you’re getting into. International trade shows can be a huge investment in money and time—but they can also provide a worthwhile payoff. Here are a few tips to ensure ... Read >
Author: Graham Green01st July 2009
In the corporate world people are corporate each other. Many fields are working with business, partners, supports, technologies and etc. Today computer field is very famous field which is helping to every one any how. That may b form of web design develop... Read >
Author: param2726th June 2009
Do you remember the last time you designed your marketing collateral? When was it that you were able to put up your poster printing output and launched a new product in the market?
Has it been a while since you last did your printing posters and custo... Read >
Author: Katie Marcus26th June 2009
In every marketing collateral copy that you write – be it brochure printing, print business cards, color business cards or even your Memorial Day greeting cards – your goal is to attract the attention of your target clients, keep it, and make them s... Read >
Author: Kaitlyn Miller09th June 2009
Marketing is a regular staple for any business. In fact, for you to succeed in your chosen industry, you need to market effectively so that your target clients would be able to recognize and remember your name and the things you can do for them.
You n... Read >
Author: Kaye Z. Marks06th June 2009
You know how you can create a more effective marketing collateral out of your usual ordinary poster printing? With effective communication, that is how. If you can have challenging as well as compelling messages in your posters printing, more than likely ... Read >
Author: janice04th June 2009
Quality control for poster printing is important to ensure your poster's success. Whether you use traditional posters or even plastic posters, you always need to check if the quality of your marketing collateral is fit for a mass audience.
If you want ... Read >
Author: Kaye Z. Marks29th May 2009
What is that one thing or single factor that a newsletter possess which makes it ever so effective as marketing collateral? Well, newsletters usually have information. This marketing tool usually offers useful information, to be more specific.
Through... Read >
Author: Kaye Z. Marks29th May 2009
What is that one thing or single factor that a newsletter possess which makes it ever so effective as marketing collateral? Well, newsletters usually have information. This marketing tool usually offers useful information, to be more specific.
Through... Read >
Author: Kaye Z. Marks29th May 2009
Every marketer knows that a brand is a strong ally when it comes to promoting one’s business. In fact, a brand in your cheap poster printing can get you recognized and remembered by your clients as well as your prospects. Your brand can amply represen... Read >
Author: charen29th May 2009
A vague message is one thing that your marketing collateral such as catalogs should not have. This is the most essential rule to remember when producing your print catalogs.
If you fail to make your marketing message more precise and detailed, you are... Read >
Author: Katie Marcus29th May 2009
One of the routines you may have as a business owner is to plot, initiate and execute full force a marketing campaign for your products or services or even your business, as a whole.
Whether its flyers printing, brochures or even file folder printing... Read >
Author: Katie Marcus20th May 2009
Anybody who’s been in the marketing business for quite some time now can tell you that any business can be successful if there’s trust between you and your clients. Trust is a commodity that no business should be without. It’s the most valuable pr... Read >
Author: Colleen Davis19th May 2009
Of course, we know that there’s a need for you to reformat your design in your booklet printing. And yes, you do need a facelift so you can attract more leads to your message in your custom booklet printing. But then again, what about your content? Sh... Read >
Author: Kaitlyn Miller18th May 2009
In addition to your design and images, your typeface and font are some of the most significant choices you have to make for your collateral such as your poster printing. Good typography is at the heart of any great design. And effective print posters can ... Read >
Author: janice13th May 2009
There is a certain belief that collateral is first and foremost a marketing tool that is why it needs to be able to sell. Hence, many marketers and business owners use their marketing campaigns such as printing posters to market and sell rather than to co... Read >
Author: Kaye Z. Marks13th May 2009
Surely you know that for a marketing collateral to really stick in the minds of your target clients, you need to do it not just once but many times. For your marketing collaterals such as your poster printing to work, a single blast is not enough. Rathe... Read >
Author: Kaitlyn Miller12th May 2009
Upon entering a restaurant, would the server tempt you more with a suggestion of ‘a pound of steak’ or ‘a pound of succulent Angus beef, grilled to perfection and topped with specially made steak sauce’?
When developing the content for your m... Read >
Author: Kaitlyn Miller12th May 2009
Art is an element in any marketing campaign that many business owners use to create even cheap booklet printing into a more effective ad. Whether you’re a small business enterprise or a Fortune 500 production, the fact is that art makes your market... Read >
Author: charen12th May 2009
Copyright (c) 2009 Meredith Liepelt
When designing any marketing or sales collateral, it's important to understand that most people make decisions based on emotion, not logic. I know that many people think that they are immune to this reality, but stud... Read >
07th May 2009
Using search marketing to build awareness, create engagement and drive traffic - Tug
Search
Problem
• Pathe was launching a new independent movie in the UK: Slumdog Millionaire.
• They wanted to use online marketing to build awareness wit... Read >
Author: tugsearch07th May 2009
Using search marketing to build awareness, create engagement and drive traffic - Tug Search
Problem
• Pathe was launching a new independent movie in the UK: Slumdog Millionaire.
• They wanted to use online marketing to build awareness with th... Read >
Author: tugsearch07th May 2009
Direct mail marketing is one of the most popular marketing methods used especially when you have catalog printing for your collaterals. You can get your collaterals directly to your target clients by posting your cheap catalog printing materials to their ... Read >
Author: janice06th May 2009
Good content is important to any marketing collateral that is effective. Good content is unique, compelling, and unfortunately, most often missing in many marketing collaterals such as booklet printing. It is a bit ironic actually that many marketing camp... Read >
Author: janice04th May 2009
Who is your perfect customer? Is she the working mom whose age is between 35-50, or the single suburban yuppie of 25-30? Usually marketing campaigns, whether its invitation printing or poster printing, work on the premise that you as the business owner kn... Read >
Author: janice01st May 2009
Getting your new product out to your target market is essentially the main goal of your marketing campaign. As a business owner, having to introduce your product to your clients via your marketing campaign such as your brochure printing, is one of the p... Read >
Author: Colleen Davis09th April 2009
Getting your new product out to your target market is essentially the main goal of your marketing campaign. As a business owner, having to introduce your product to your clients via your marketing campaign such as your brochure printing, is one of the pri... Read >
Author: janice02nd April 2009
If you are in the business for quite some time now, direct mail may be something that you have already utilized with your custom flyers. Whether you are a small business owner or a Fortune 500 lister, this marketing strategy may have been part of your adv... Read >
Author: janice25th March 2009
A revealing study suggests that people are prone to more deceptive influence tactics when they are tired. When the stakes are high, people usually have enough thought process to mentally reject statements that sound false.
However, when people are tir... Read >
Author: Kaye Z. Marks10th March 2009
When marketing – whether it’s a booth in a trade show or an amplifier to an mp3 – the choice of words in any collateral, be it postcard printing or flyers, is crucial in getting your target clients to read your message. A wise business owner an... Read >
Author: charen10th March 2009
Catalog printing is often distributed via direct mail. Business owners have regularly used it so they can reach as many target clients with their sometimes cheap catalog printing ads. They hope that with direct mail, they’ll be able to get a positive ... Read >
Author: Colleen Davis06th March 2009
Booklet printing indeed is a complicated process. The method of printing booklets is a challenging one - with the designing, layout, and printing involved. In fact, many marketers often choose easier marketing collaterals over print booklets.
Eac... Read >
Author: charen03rd March 2009
Catalog printing is quite unique because you are describing not just two or three products in one marketing collateral. Print catalogs can explain a multitude of products and services you have in your business. In fact, your print catalog can hold as many... Read >
Author: janice02nd March 2009
For years now, copywriting tips have always taught about words that have been touted to be very effective in getting good response from your target readers. Online brochure samples even have them. In fact, the list goes on and on about what words you shou... Read >
Author: Kaye Z. Marks25th February 2009
You've designed your logo, and you're ready to print your business cards and other marketing collateral materials. You want to include your website address (also called a URL) to build your credibility. However, you're not quite ready to write and design... Read >
Author: Ashish Kumar Gupta25th February 2009
You've designed your logo, and you're ready to print your business cards and other marketing collateral materials. You want to include your website address (also called a URL) to build your credibility. However, you're not quite ready to write and design ... Read >
Author: Rajesh Khanna24th February 2009
Just like a virus spreading fast, you can apply viral marketing to your promotional campaign such as your note cards so that your message will stick to the minds of your target clients.
Like a virus, your notecard printing message can spread quickly an... Read >
Author: janice18th February 2009
This is what expert marketing managers who are successful in their field will tell you when designing your brochure printing – think about your audience. What will interest them? How should you say your message? How do you get your message across so t... Read >
Author: Colleen Davis30th January 2009
Poster printing is popular for its great pictures and brilliant colors. Not all marketing collateral can do what a print poster can do. In fact, when it comes to utilizing pictures as the centerpiece of the ad, a print poster can succeed in getting the me... Read >
Author: Lynne Saarte30th January 2009
Poster printing is popular for its great pictures and brilliant colors. Not all marketing collateral can do what a print poster can do. In fact, when it comes to utilizing pictures as the centerpiece of the ad, a print poster can succeed in getting the me... Read >
Author: Lynne Saarte30th January 2009
Poster printing is popular for its great pictures and brilliant colors. Not all marketing collateral can do what a print poster can do. In fact, when it comes to utilizing pictures as the centerpiece of the ad, a print poster can succeed in getting the me... Read >
Author: Lynne Saarte29th January 2009
What is so great about printing brochures is that you can include all the products and services you have without thinking about the limited space in your ad. With so many pages to work on, you can add as many products and services you like, as well as inc... Read >
Author: janice29th January 2009
What is so great about printing brochures is that you can include all the products and services you have without thinking about the limited space in your ad. With so many pages to work on, you can add as many products and services you like, as well as inc... Read >
Author: janice29th January 2009
What is so great about printing brochures is that you can include all the products and services you have without thinking about the limited space in your ad. With so many pages to work on, you can add as many products and services you like, as well as inc... Read >
Author: janice17th January 2009
With the New Year just around the corner, it is high time that we rid ourselves of what is undesirable. New Years offer a brand new hope, a fresh start, a new beginning. With this new beginning comes a new calendar.
A print calendar is a good gift idea... Read >
Author: Kaye Z. Marks08th January 2009
If there is one thing you cannot do with your print brochures, it is this: you cannot have a plan and foresight. Too many mistakes are made just because there is the absence of preparation and a goal in the color brochure printing process. This is the mai... Read >
Author: Lynne Saarte08th January 2009
If there is one thing you cannot do with your print brochures, it is this: you cannot have a plan and foresight. Too many mistakes are made just because there is the absence of preparation and a goal in the color brochure printing process. This is the mai... Read >
Author: Lynne Saarte15th December 2008
Lecture materials provided to attendees on flash drives
Thanks to storage solutions from The USB Superstore, medical professionals got something extra at a recent conference in Orlando, Florida.
The seminar featured a roster of leading researchers ... Read >
Author: Jesse Krieger30th October 2008
While visual design is crucial online, so too is the copy. It should not be neglected in favour of fancy slow-loading graphics.
Similarly, despite all your best efforts to optimise your site or search engine marketing strategies, if you don't get the ... Read >
Author: Robert Palmer13th October 2008
The sobering developments at Lehman Brothers, Merrill Lynch, Washington Mutual, Wachovia, AIG, and UBS have served as a catalyst for many to examine their current work situations and future career management strategies. Here's some food for thought as we ... Read >
Author: Barbara Safani03rd September 2008
For centuries it has been said that knowledge is power.
Is this really true? I do not believe so.
Let me start by saying that knowledge is a necessity and
Can be extremely valuable, but it is not power. Having
Knowledge merely gives you the power to m... Read >
Author: Manishh Kumarr23rd July 2008
In this age of ever competitive marketing collateral, having personalized and unique materials is an advantage. Having marketing materials that stands out and resembles your company identity perfectly is a great first step into building a successful busin... Read >
Author: carla san g.27th March 2008
A brochure is effective marketing collateral that can help you make a success out of your promotional campaign. Your brochure’s main purpose is to attract your clients to purchase a product from you or avail of a service.
Even with a powerful message... Read >
Author: janice10th March 2008
Most businesses and households have internet access. The Internet has been one of the most powerful tools for businesses attempting to reach wider markets. Consumers are able to easily access information about products, compare rates of products, and purc... Read >
Author: articlelink01@gmail.com10th March 2008
Copyright (c) 2008 Colin Meunier
So, you have just successfully made up the first ring of your MLM members, and everyone is earning good at the moment. But nothing is permanent in this world, except maybe change. No business plan can work without the ... Read >
Author: Colin Meunier27th February 2008
Unlike other products, a medical device presents unique challenges to a white paper writer. For example, writing methods that effectively sell car transmissions are ineffective for selling radiation therapy systems to hospitals. Why? Because a medical dev... Read >
20th February 2008
Believe it. Headlines are practically the first group of words that your clients and potential customers will see when they browse your poster printing pieces. It is a powerful bunch of words that can dramatically enhance your marketing collateral, or mak... Read >
Author: Lynne Saarte19th February 2008
A full colour printing job would require a good and affordable commercial printer. Graphic designers or business owners must consider this factor when planning marketing collateral that one hopes to be successful.
Why is this so? Naturally, a good ... Read >
Author: Eric Salo19th February 2008
If you are in need of commercial printers for your marketing collateral, a printing house will surely require you to list down the requirements for it. Most of the times consumers find it very difficult to answer questions which are purely technical i... Read >
Author: Eric Salo14th February 2008
As a long time designer, you’ve probably encountered one way or another, discussions and debates on whether design is more important than ad copy. I have. And I happen to know that the same topic has been discussed for many times that I care to count.
... Read >
Author: Lynne Saarte11th February 2008
You know for a fact that your business needs to be advertised in order for you to increase your sales. And in any marketing campaign, one of the basic tools used by most is commercial printing. Having something tangible for your target clients to read a... Read >
Author: charen08th February 2008
Small businesses have the disadvantage of having very limited budget when it comes to advertising and marketing your products and services to your customers and prospective clients. In fact, resources are not that abundant compared to those Fortune 500 ... Read >
Author: Kaitlyn Miller06th February 2008
Whatever industry you’re in, one thing’s for sure, you need to advertise your products and services in order to grow your business. This is the single, most important objective why you would want to advertise your business – to increase your o... Read >
Author: charen06th February 2008
Many business owners, particularly those really large ones, prefer to have their offices and buildings hold art collections. They probably believe that collecting art adds that special something to their overall image. In fact, most of these big busines... Read >
Author: Kaitlyn Miller04th February 2008
Nowadays, with globalization and all, getting your business to cross can mean a better future for your company.
Let us face it, with globalization, everything is possible. Marketing your business and focusing your efforts beyond your country or traditi... Read >
Author: Kaye Z. Marks01st February 2008
Except probably for most of the time, you, as a business owner, should know that having a professional commercial printing company to assist you with your marketing collateral is your best bet for an effective full color printing material.
Now, other t... Read >
Author: Kaye Z. Marks31st January 2008
If you still have not made a custom poster printing ad or color posters effectively generate leads for your business, then obviously you’re doing something wrong. Or most appropriately, you’re leaving something out.
Any marketing collateral can b... Read >
Author: Kaitlyn Miller31st January 2008
Your headline is the very first thing that your target audience sees when they browse your postcards and business brochures. And if truth be told, your headline is actually the first phrase or sentence that will provide your target clients with that ver... Read >
Author: Colleen Davis31st January 2008
One of the most profound statements made on the subject of positioning comes from Louis Carroll's, Alice In Wonderland. When Alice asks the Cheshire Cat which path to take, he responds, "If you don't care where you're going, it doesn't make a difference w... Read >
Author: K Singh25th January 2008
Marketing your products and services is one of the most valuable tools you can have to help you increase your sales. When promoting your business you need to have four factors to be successful: attract the attention of your target audience, stir up their ... Read >
Author: Kaye Z. Marks25th January 2008
Marketing rule number one: a marketing collateral that doesn’t get your clients to respond to your call to action is a failure.
Marketing rule number two: if your target audience doesn’t see any value to your marketing collateral then it’s a fail... Read >
Author: Lynne Saarte25th January 2008
As a business owner, you won’t have any difficulties looking for marketing strategies to help you stay in the game. In fact, marketing strategies are a dime a dozen, and you can find them almost everywhere – in the Internet, books, reference mater... Read >
Author: charen24th January 2008
Not all graphic designs are created equal. And definitely not all graphic designers have skills that come naturally. Thus, your print design in your marketing collaterals varies with the skill that your graphic designer has.
Moreover, the attractivenes... Read >
Author: Lynne Saarte24th January 2008
When you need a commercial printer for your marketing collateral, it is but natural that your printing house would ask you a lot of questions about your requirements. Moreover, sometimes it can be difficult to answer most of them questions if you are not ... Read >
Author: Kaye Z. Marks24th January 2008
If you’re looking at creating your flyer printing pieces for your business, you don’t need to look further for designs and layouts if you don’t know anything about the subject. A lot of online digital printing companies like PrintPlace.com for examp... Read >
Author: janice24th January 2008
As a business owner, you can only do so much to increase your response rates with your newsletter printing pieces for example. With so many factors to consider when you try to sell to your customers and clients, knowing what they want instead of what yo... Read >
Author: Colleen Davis23rd January 2008
When starting a business, one of the things you need to consider is to create an effective marketing collateral that would help you launch your product or service. If you offer a special product or service that you think would make your target customers... Read >
Author: Colleen Davis22nd January 2008
Your custom brochures can be effective tools to have to grow your business. In fact, your brochure printing piece is one of the essential items your business must have in order for you to market to your target audience. With professional marketing broch... Read >
Author: Kaitlyn Miller22nd January 2008
Posters and catalogs are two of the best marketing tools to use to grow any business. Both can effectively market your products and services to generate leads and increase your response rates; and both can easily convey what you want to say to your prospe... Read >
Author: janice22nd January 2008
Brochure printing pieces are definitely one of the most effective marketing collaterals that any business owner could have in promoting their products and services. What is even more impressive is that your marketing brochures can easily be integrated i... Read >
Author: Kaitlyn Miller22nd January 2008
Postcard marketing is definitely a great strategy to increase product recognition and retention. Even if your target customers consider your postcards as junk, and that what you have to offer is not important, there will come a time that your prospective ... Read >
Author: Lynne Saarte21st January 2008
Whether you are a graphic designer or a business owner, choosing the most suitable commercial printer for your full color printing job is one of the most important factors for a successful marketing collateral.
Why? Because the right full color printin... Read >
Author: Kaye Z. Marks21st January 2008
What defines a successful business? Building your business to acquire customer loyalty. That’s rule number one in every business growth.
Most successful business owners would tell you that there are many secrets that you should learn in order for you... Read >
Author: Lynne Saarte21st January 2008
Your responsibility doesn’t stop at the design process. When creating your marketing collateral such as your business brochures, you need to understand the relationship you have with your brochure printing company. It pays to be in good terms with your ... Read >
Author: Lynne Saarte19th January 2008
In addition to the marketing collateral that you’ll use for your direct mail marketing strategy, the next most important factor to make your efforts successful is to have the right mailing list. The right direct mail list includes those people who wou... Read >
Author: Kaitlyn Miller18th January 2008
Direct mail is a marketing strategy that is very popular among business owners, especially small enterprises. It is actually the process of sending your marketing collateral like your postcard printing pieces directly to your target market’s address... Read >
Author: Colleen Davis18th January 2008
Here’s how you can create a more effective printed material, be it postcards, flyers, brochures or catalogs, to grow your business:
A – Attention
This is the part where your main purpose is to get the attention of your target audience. You can o... Read >
Author: janice01st November 2007
The self-marketing capsule is a valuable piece of marketing collateral that job seekers need to position themselves effectively during a job search. Whether in a networking context or a job interview, job seekers must always be ready to deliver their pers... Read >
Author: Barbara Safani25th September 2007
Marketing collateral that tells the stories of other customers’ beneficial experiences with your product or services are very powerful. Why beat your own chest when you can turn to your successes with current customers and have them do it? Why not mar... Read >
Author: James Harris01st July 2007
Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't enough to convey all of your brand attributes. A visual vocabulary is a way to reinforce and add to the m... Read >
Author: Erin Ferree29th June 2007
You've designed your logo, and you're ready to print your business cards and other marketing collateral materials. You want to include your website address (also called a URL) to build your credibility. However, you're not quite ready to write and design ... Read >
Author: Erin Ferree12th April 2007
Electric Pen (www.ElectricPenDesign.com) is known for its strategic graphic design. Its great designing team has collected enough applause from various clients. Though the first line of this press release reveals that this company is a graphic design, yet... Read >
Author: Chriss Bergstrom09th March 2007
Write for the reader
Keep your readers in mind. They might not be aware of your product/service, so you need to educate them and give clear and high-impact information that is laid out well and is easy to read. If you write pages and pages of text, you... Read >
Author: Anuja27th November 2006
Let’s say you’re the marketing director of a professional services firm, the director of corporate communications, or the company president. You know you’re good at what you do and that your company provides outstanding services. What’s troubling ... Read >
Author: Carol Septow18th November 2006
Calibration: “The act of checking or adjusting (by comparison with a standard) the accuracy of a measuring instrument…” - English dictionary
Most people associate “calibration” with instruments such as a thermostat or police radar gun. We c... Read >
Author: Richard Hall04th November 2006
Documents are the life blood of every organization, and the cornerstone to every business process. Document types range from sales and marketing collateral to financial reports, employment applications, human resource forms and business letters. The list ... Read >
Author: Chris Norwood29th September 2006
Referral programs are becoming very popular with Solution Providers. One of the simplest and most efficient ways to organize your referral program is to set it up on your web site.
The process starts by creating a referral program page. You can then... Read >
Author: Computer Consulting Kit Home Study Course13th August 2006
Media publicity is something you want to generate. It's free and it gets you the type of exposure most people pay a lot of money for. The key with media publicity is that you can use it for your own publicity over and over again.
Here are some ways ... Read >
Author: Computer Consulting Kit Home Study Course12th August 2006
Media publicity is a great way to build your professional profile and credibility. Get interviewed, get featured, get quoted, or somehow get into the local newspaper or business journal and use this media publicity to your advantage.
Use the media p... Read >
Author: Computer Consulting Kit Home Study Course01st August 2006
Professional networking is THE way to make business contacts, identify leads, and turn those leads into sales. As an IT Consultant you need to be involved with professional networking right from the start. Here are some tips for doing it right.
Profe... Read >
Author: Computer Consulting Kit Home Study Course27th July 2006
Have you experienced the famine cycle of business lately? A client complained, "I get so frustrated with being overwhelmed with business one week and famished the next. The truth is many business professionals experience the ebb and flow of business when ... Read >
Author: Earma Brown26th June 2006
Are you looking to export to offshore markets? It's a great source of new business opportunities. However it is important to be ready. Prior to making a decision to engage in an overseas market or a new overseas market you may want to do an assesment ... Read >
Author: Richard Geasey25th June 2006
In the last lesson we talked about the importance of leadership in marketing. Let's take a closer look at what that means when you're communicating to your prospects and customers through ads, letters and other marketing collateral.
Magazine ads lose e... Read >
Author: Vita Vee10th February 2006
1. Corporate identity
Corporate identity is a company's visual presence, which involves the corporate logo and design strategy for corporate marketing collateral. Corporate identity does not encapsulate brand identity, which is best defined as the soul o... Read >
Author: Scott White05th January 2006
by Dean Mercado
First let's clear up a common misconception of what a "Brand" really is. A brand is more than just your company's name or logo. It's more than just a particular type of product you offer such as Q-tips brand of cotton swabs. It's mor... Read >
Author: Dean Mercado14th October 2005
Copyright 2005 UpLevel Strategies
One of the most profound statements made on the subject of positioning comes from Louis Carroll's, Alice In Wonderland. When Alice asks the Cheshire Cat which path to take, he responds, "If you don't care where you're... Read >
Author: Kelly ONeil12th October 2005
Copyright 2005 Mary Eule
Most small businesses have limited marketing communication, aka advertising, budgets making it even more crucial to research thoroughly; select the best medium(s) and target prospects carefully.
The following list contains s... Read >
25th September 2005
There are a lot of factors to consider when starting a business. Primary among these are the three "P"s Plan, Prepare and Persist.
Plan
After you have selected some ideas from your brainstorming to base your business around, create a plan of attac... Read >
Author: Halstatt Pires15th August 2005
10 Marketing Tips for Entrepreneurs
by Sharif Khan
Nothing happens in business until a sale is made. Marketing is simply
about getting new customers and keeping them. If you're not doing
something everyday to market and promote your business, yo... Read >
Author: Sharif Khan
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