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30th September 2009
A lighthearted look at the evolution of advertising points out the best economical approaches for today. Every business owner needs to know their customers' comments and preferences. Radio, television, or print ads have their place, but don't readily prov... Read >
Author: anngers29th September 2009
Have you ever considered premier customer service to be a part of your advertising budget? I am envisioning glazed looks and a sudden shift in interest. Since I don’t want you to tune this out I’ll jump right into the details.
If you have an unhapp... Read >
Author: wbdoyle25th September 2009
Whenever you are surfing the internet looking for information you will see a plethora of online advertising offering virtually every conceivable product or service under the sun. As more people hit the information highway, often shunning traditional infor... Read >
Author: wbdoyle23rd September 2009
A career in the field of sound design is a glamorous prospect desired by many musicians and noise makers alike. A popular educational path to this sort of career is through taking a sound design course. Some however, are sceptical of the value of this typ... Read >
Author: NickB22nd September 2009
There’s a reason San Francisco based advertising and media agencies win so many Addy and Webby Awards, and why these agencies receive so much recognition from media icons like AdWeek, MediaWeek and BrandWeek. Nestled among a vibrant arts scene and withi... Read >
Author: Goodie Philip17th September 2009
From a marketing perspective, it can be said without fear of contradiction that any advertisement - be it on electronic or print media - a toll free number is sure to attract larger response. Businessmen who use toll free numbers are fully aware of the be... Read >
Author: Cyrilbird11th September 2009
Many people are puzzledas to the differences between branding, advertising, promotions, and public relations. For that matter, the actual process of "marketing' is misunderstood just the same. To give you a crucialunderstanding, marketing is not a one tim... Read >
Author: TheMarketingWire08th September 2009
Today as radio comes out a great place for advertisement and promoting your products. Companies spent lot of money to promoter their products. Jingles are the only way on the radio to promote your products. The jingle had no definitive debut: its infiltra... Read >
Author: jingle07th September 2009
More than once I’ve been contacted by an otherwise very savvy business person making the statement “radio advertising just didn’t work for me”. This statement troubles me… because it’s been proven time and time again that radio, when used corr... Read >
Author: Tonyb05th September 2009
Recently, I pulled out a copy of my book from the winner of Donald Trump’s Apprentice, Bill Rancic.
Now on page 111 of Bill’s book, You’re Hired, he talks about his cigar business and how he had built the business up through radio advertising.
... Read >
Author: Scott Bywater03rd September 2009
I think I have finally figured out why so many people fail with their internet home based business. In this article I want to give you a strategy that you will find astounding and may even make you wonder why you are not using it more yourself.
Have yo... Read >
Author: Pasi Kaarakainen03rd September 2009
Predictions for 2007
1. Google's early entry to radio advertising will bear fruit prompting Google to start examining television advertising.
When it comes to the allocation of advertising dollars, Google fundamentally altered the rules of the game. In ... Read >
Author: HARNEET KAUR31st August 2009
There are many ways to make money online today, and thousands of people are earning a substantial income from the comfort of their own homes. How are they making money? With a successful Internet business, of course!
Perhaps you want to earn a part-ti... Read >
Author: wbdoyle25th August 2009
Firstly, lets talk about why keywords are important, and why keyword research is critical to your website. or blog, or page being found on the vastness of the Internet.
The best way to "visualize" this concept is to take an analogy from the non cybersp... Read >
Author: Maurie Fay24th August 2009
Radio is very versatile and allows you to tell your story for a smaller amount of your budget with excellent results. You will see that there are many reasons to head to the radio advertising market with your next product. Check out how well it can work f... Read >
Author: Reekamup20th August 2009
Even with tough times as what we are experiencing right now, marketing should not be put in the back burner just so you can save in your budget.
This is the hard fact: you need to market in order for your business to survive in these trying times. This... Read >
Author: janice13th August 2009
Today, getting more traffic in your stores is harder than ever. Television, newspaper and radio advertising is prohibitively expensive for the smaller retailer. Even advertising on the internet is getting costly!
The Co-Op mail flyer was hot about twen... Read >
Author: Ron Pawlowski10th August 2009
Will you ever have too many leads for your MLM business? When you started creating a downline, you can send some leads to some of your equally ambitious distributors. Having this in mind, you now have seven means to generate leads online;
1. You can ma... Read >
Author: Elmar Sandyck10th August 2009
There are several effective ways to promote new programs and facilities for a fitness club. Expensive TV or radio advertising can be beneficial but fitness club owners on a budget may have limited marketing resources. One effective and affordable method f... Read >
Author: Nikki Sabato04th August 2009
Predictions for 2007
1. Google's early entry to radio advertising will bear fruit prompting Google to start examining television advertising.
When it comes to the allocation of advertising dollars, Google fundamentally altered the rules of the game. In ... Read >
Author: HARNEET KAUR03rd August 2009
Google started many years ago as a simple search engine that wasn't promising at the time, but that was featuring a great technology called BackRub. Basically, the algorithm counted the number of links pointing BACK to a site and sorted them after numbere... Read >
28th July 2009
Executives in the bank marketing industry already know the benefits of traditional marketing. In order to build market share, increase deposits and retain customers, banks are finding themselves struggling to stand out in an overcrowded marketplace.
Ste... Read >
Author: bela27th July 2009
If you are about to open a dollar store, one of the critical tasks to add to your start-up checklist is developing and then executing a grand opening event for your store. While most new owners are totally focused on achieving dollar store sale levels in... Read >
Author: Bob Hamilton23rd July 2009
Without doubt the most important feature of any business is its brand. Developing a brand involves spending considerable resources in terms of money, manpower and intellectual effort. A company's brand is the principle generator of its revenue. Such is th... Read >
Author: Robert Palmer20th July 2009
Make more famous your business by talking on radio, radio is the easiest way of getting fame of one’s business, It can improve a business criteria with in a few days as radio is the cheapest way of advertisement as compare to all other means of advertis... Read >
Author: jingle20th July 2009
Make more famous your business by talking on radio, radio is the easiest way of getting fame of one’s business, It can improve a business criteria with in a few days as radio is the cheapest way of advertisement as compare to all other means of advertis... Read >
Author: jingle17th July 2009
Zoological parks or zoos for short have a long and popular history. From their beginnings as exotic animal exhibitions to the fully-interactive, uncaged layout of zoos today, zoos have evolved into full fledged, multi-functional places. In order for zoos ... Read >
Author: Nikki Sabato16th July 2009
Executives in the bank marketing industry already know the benefits of traditional marketing. In order to build market share, increase deposits and retain customers, banks are finding themselves struggling to stand out in an overcrowded marketplace.
Ste... Read >
Author: 3kavita16th July 2009
How to Use Print Materials to Benefit your Business
Many businesses rely on various print materials in promoting their business to the market, because these are more affordable compared to expensive TV and radio advertising. Not all print materials are... Read >
Author: Girlie09th July 2009
When it’s time to move to a new home, customers come to fast, affordable and reliable moving companies for assistance. Moving companies reduce the many concerns that customers have to think of when moving to a new home. Like all other businesses, moving... Read >
Author: Girlie04th July 2009
Good promotion and marketing strategy are necessary for your business to grow and generate more income. You do not need to spend a fortune on expensive TV and radio advertising, because there are cost-effective marketing strategies that you can use for yo... Read >
Author: Girlie01st July 2009
Owning a .com website address (URL) is not an option, it’s a necessity. Leave the .net, .org, .name, .tv and all the other dot suffixes for someone else. In a recent radio marketing campaign, the importance of a .com URL became very apparent.
Here’... Read >
Author: Terry Telford30th June 2009
Here's a simple way to use "No Results, No Pay" radio advertising and build traffic for your website.
Step #1 - Understanding "PI" - Per Inquiry Advertising.
Radio has a unique advertising format known as "PI" or per inquiry advertising.
"PI's" main be... Read >
Author: kuldeep56019th June 2009
Flyers, brochures and posters are often used by businesses, because these are already proven to be effective marketing tools. If you want to step away from conventional print advertising, you can try using stickers. Commonly, stickers are used as labels f... Read >
Author: Girlie19th June 2009
You might have heard ads all over the radio advertising saw palmetto, and have grown curious as to what this product is and for what is it used. There are simple explanations to both of these questions.
What is Saw Palmetto?
Saw palmetto is known b... Read >
Author: Anne Harvester16th June 2009
Promoting a sporting event is not as challenging as promoting a pottery or knitting class. Sport events are generally popular with any age or group. Apart from the traditional soccer, basketball, hockey, tennis, football, or boxing event; other popular sp... Read >
Author: Nikki Sabato13th June 2009
There are no opportunities for Short Sales unless you find new defaulted homeowners. I'll reveal some suggested methods here. Regardless of your method always let your message focus on the benefit of how you can help homeowners for a better response rate... Read >
Author: francesro12th June 2009
Radio advertisement is far from being a new concept; in fact, radio advertising has been around for a very long time. Yet, often times business owners and organizations overlook the very real marketing potential that radio advertising offers. Radio advert... Read >
Author: jingle10th June 2009
I am always amazed at how many Internet businesses people are involved in yet they are really never making any money in any of them. I do not know whether this is comical or sad! As you review Internet business ideas it really only takes one good one to l... Read >
Author: Paul Jesse05th June 2009
One of the challenges faced by those who open a dollar store is deciding exactly the right dollar store merchandise to carry in their store. It is so easy to invest hundreds and even thousands of dollars in inventory that simply sells too slowly. On the... Read >
Author: Bob Hamilton12th May 2009
Jingles are a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials. It’s the best source of advertising nowadays, because jingles in radio ads produce long lasting effect on mind than other forms... Read >
Author: jingle16th April 2009
So there you are, sales have flattened out since opening a dollar store and you need a quick, easy and inexpensive way to charge your sales and your dollar store profit to the next level. You’ve examined television and radio advertising and just can’... Read >
Author: Bob Hamilton09th April 2009
There has never been a better instance for your company to be different and unique with your Branding strategy. The only way to survive thickened times presented nowadays to businesses is to stand high above your competitors; make your company memorable a... Read >
Author: Brand it08th April 2009
The term Radio is used for the transmission of signals through modulation of electromagnetic waves with frequencies lower than those of visible light. Electromagnetic radiation can travels by way of oscillating electromagnetic fields to pass through the a... Read >
Author: Sarvesh Sharma08th April 2009
Jingles are meant to do: Aided by simplicity, catchiness and repetition, they insidiously attach themselves to your cerebral cortex, and nothing can dislodge them, short of having another jingle catch your attention. An advertising jingle or commercial th... Read >
Author: jingle02nd April 2009
Advertising and marketing form important chains in the process of distribution of the products produced. They are important functions that help the customers possess the product they require. Advertising and marketing are inter-related but marketing is a ... Read >
Author: Dshot27th March 2009
Capital West Advisors has developed several hundred business plans on behalf of clients and every business plan is fully customized from beginning to end. Business planning is a collaborative and expertise driven process: Capital West Advisors uses a team... Read >
Author: Prince27th March 2009
I was given a gentle nudge from my father the other day. He was reminding me of my radio roots and was wondering when I would do an article on radio advertising. I literally grew up in radio (it was on in every room of our house) and I have fond memories ... Read >
Author: Cidnee Stephen13th March 2009
When you think of the different types of advertising, several come to mind. There is the traditional means to advertise: newspapers, magazines, radio, television commercials, billboards, and even taxicabs. Yet there are other types of advertising. There i... Read >
Author: MICHAEL JOHN ARNOLD13th March 2009
The term “aerial advertising” might seem a bit foreign. Although most of us understand the concept of radio advertising, or even the term “print” advertising, aerial advertising might not be so clear.
In its shortened version, aerial advertisin... Read >
Author: MICHAEL JOHN ARNOLD13th March 2009
In today’s competitive, yet difficult, business world there are many options for advertising. Unfortunately, banner advertising might not even enter the picture for business owners looking for advertising options. But it should.
When done well, airpl... Read >
Author: MICHAEL JOHN ARNOLD10th March 2009
Radio Advertising is Cheaper and more effective than before. How is this possible? Well its quite simple, let’s take a look –
1) CAUSE : The economy is in the tank
2) EFFECT: Radio stations are seeing fewer advertisers come through the doors and... Read >
Author: Tonyb28th February 2009
Many people today start an online business with such great excitement and enthusiasm only to give up a few weeks later. This can be due to them not being provided with an internet marketing training guide or that they were unaware that they had to even ma... Read >
Author: maniksh000728th February 2009
Cheap business advertising is not only available, but it can set your sales on fire. If you think cheap means ineffective you are dead wrong.
For decades I have watched every kind of advertising for business with almost zero startup funds for advertis... Read >
Author: Peter Lessard28th February 2009
Cheap business advertising is not only available, but it can set your sales on fire. If you think cheap means ineffective you are dead wrong.
For decades I have watched every kind of advertising for business with almost zero startup funds for advertis... Read >
Author: Peter Lessard20th February 2009
San Diego, CA – Today’s economic downturn is not just a matter of consumer confidence in the market place, it’s more of a need for qualified experts in the field of real estate, finance and commerce to step up to the plate and help those in need.... Read >
Author: Lola28th January 2009
So you’ve read all the pros and cons and you’re convinced that promotional gifts will be a major marketing advantage for your corporation. Now you just have to convince your boss – or worse, the guys in finance – that using promo gifts is a worthw... Read >
Author: clickpromogifts21st January 2009
Many people today start an online business with such great excitement and enthusiasm only to give up a few weeks later. This can be due to them not being provided with an internet marketing training guide or that they were unaware that they had to even ma... Read >
Author: Swati Dhanta20th January 2009
In the past businesses’ advertising budgets have often been extortionate as the need to pay for good media coverage was important if those businesses were to thrive. These days the Internet offers a wide range of promotional opportunities for businesses... Read >
Author: Elizabeth Miranda20th January 2009
It’s been well-known for decades that TV and radio advertising costs an arm and a leg. There’s no denying that they’re two of the most powerful media formats used for promotion, but they’re usually, cost wise, outside the limits of most advertisin... Read >
Author: Elizabeth Miranda19th January 2009
Television and radio advertising is powerful, but the cost of it can be prohibitive. In addition it needs to be strategically slotted in order to reach its intended target. Print ads can also work effectively if well-aimed. Again the costs are high - even... Read >
Author: Elizabeth Miranda19th January 2009
Think TV and Radio advertising and you’re thinking high priced promotions – Sure these are two of the most persuasive media systems in use for endorsement, but they’re commonly way outside the bounds of people’s publicity funds. Top-end publishing... Read >
Author: Elizabeth Miranda19th January 2009
It has been acknowledged for a long time that television and radio advertising can be expensive. Although they are two of the most influential media systems used for endorsement, they’re very often, money wise, way outside the confines of nearly everyon... Read >
Author: Elizabeth Miranda17th January 2009
In my line of business I get asked a lot of questions but one of the questions I have been asked lately is "Do you do geo targeting". Recently Local Search Engine Optimization has been accepted by many of the webmasters and local businesses within the ind... Read >
Author: kristiambrose09th January 2009
When most people think about advertising their business they think about two things – the Internet and newspapers. Those are the most common ways that people advertise anymore, but they aren't the only ways. For people who want to try something a little... Read >
Author: Robert Palmer06th January 2009
"How much does Radio Advertising Cost?" ... This is a question I get asked daily.
To put it in perspective - It is like randomly asking a real estate agent... "How much does a house cost?" - Without telling them anything about where or what type of hou... Read >
Author: Tonyb29th December 2008
Many people today start an online business with such great excitement and enthusiasm only to give up a few weeks later. This can be due to them not being provided with an internet marketing training guide or that they were unaware that they had to even ma... Read >
Author: priyadec200815th December 2008
Many people today start an online business with such great excitement and enthusiasm only to give up a few weeks later. This can be due to them not being provided with an internet marketing training guide or that they were unaware that they had to even ma... Read >
Author: nareshsareen13th December 2008
Many people today start an online business with such great excitement and enthusiasm only to give up a few weeks later. This can be due to them not being provided with an internet marketing training guide or that they were unaware that they had to even ma... Read >
Author: nareshsareen04th December 2008
So, you have done all the hard work preparing to open your coffee shop. You chosen your suppliers, fitted out your shop and hired your staff. So that's everything taken care of, and now you can begin to relax. Well, almost! There's the small matter of adv... Read >
Author: Tracey Beaney03rd December 2008
Remember that 1998 Kevin Costner movie entitled Field of Dreams? That's where that now famous phrase "if you build it they will come" originated. And many people believe that about a website on the the World Wide Web. If you build it they will come. Unfor... Read >
Author: Lee MacRae01st December 2008
Nowadays radio is one of the best ways of attracting attention. Companies spend lots of money on audio production services and radio advertising campaigns to attract you. But lots of them fail. In order not to copy their fate you have to use these simple ... Read >
Author: Paul28th November 2008
Cost-effective, easy to design and make, simple and efficient. These are the basic characteristics of vinyl banner advertising – which is the reason why many business owners make this type of banners their promotional material of choice. If you are a s... Read >
Author: JhoanaCooper 26th November 2008
Many people today start an online business with such great excitement and enthusiasm only to give up a few weeks later. This can be due to them not being provided with an internet marketing training guide or that they were unaware that they had to even ma... Read >
Author: ASHWANI RAJPUT25th November 2008
Whether you think the economists are right or wrong about the state of our economy, most people would agree that perception is reality, and unfortunately, many people feel that our economy isn’t doing so hot right now. As a result, many companies are cu... Read >
Author: Wildfire Marketing Group Content Development Team21st November 2008
Reaching new customers to ensure that you have enough new business in the pipeline is challenging at the best of times, but in the current economic climate ensuring that business promotion is as cost-effective as possible is paramount.
Small businesses... Read >
Author: Bian Salins11th November 2008
An essential element to business promotion is using Custom printed products, no matter what you business is. After all, what better way to put your name out in front of your customers than with promotional products?
Television and radio advertising are... Read >
Author: Aaron Benbaruch05th November 2008
Advertising On The Radio - Keep It Simple
Let's say you spent good money on a brochure. Several pages filled with features, benefits, facts, figures, call to action, contact info...oh yeah, paragraphs about who you are, what you do....the different s... Read >
Author: babbott27th October 2008
Copyright (c) 2008 Bill Broich
It's no secret I'm a huge fan of Clickbank. I think Clickbank is the single greatest way to make money online. But marketing Clickbank can be a daunting task, so the goal of my articles is to provide advice to help you wi... Read >
Author: Bill15th October 2008
Whether you think the pundits are right or wrong about the economy, most people would agree that perception is reality, and unfortunately, many people feel that our economy isn’t doing so hot currently. As a result, many companies are cutting back or el... Read >
Author: Wildfire Marketing Group Content Development Team30th September 2008
I am sorry to say the days of just hitting the send button and hoping your list members respond favorably has passed. You need to start engaging your members! Remember, email gained popularity as a two way communication tool, so use this feature to build ... Read >
Author: Neil Anuskiewicz29th September 2008
Everyone likes a good deal. It's even prudent to keep one's costs down. On the other hand, you can be so discounted that you cut your own throat.
In this article you will learn that why you should avoid registering a Free Sub-Domains name offered by free... Read >
Author: Adam_Jan09th September 2008
Radio has been relegated from being a primary medium to being more of a companion medium these days. Nevertheless, people still tune in to their favorite station for reading, having dinner or driving. Radio instills loyalty in its listeners. This is a val... Read >
09th September 2008
Radio advertising as a direct marketing tool? If that sounds far-fetched, then like most direct marketing pros, you too may have been blinkered into believing that 'direct marketing' is limited to DRTV, catalogs, mail and other 'traditional' marketing met... Read >
05th September 2008
So you’ve read all the pros and cons and you’re convinced that promotional items will be a major marketing advantage for your corporation. Now you just have to convince your boss – or worse, the guys in finance – that using promotional items is a ... Read >
Author: clickpromogifts03rd September 2008
Building a brand name or a brand identity is a really difficult task in today’s time when there are so many manufacturers and suppliers offering their services in the market. The task of getting your brand noticed by the handful of customers is becoming... Read >
Author: clickpromogifts25th August 2008
Many people today start an online business with such great excitement and enthusiasm only to give up a few weeks later. This can be due to them not being provided with an internet marketing training guide or that they were unaware that they had to even m... Read >
Author: Cynthia Minnaar15th August 2008
Internet ad revenue for first quarter of 2008 witnessed second highest revenue ever in a quarter, according to Interactive Advertising Bureau’s research report executed by Pricewaterhouse Coopers. In fourth quarter of 2007, Internet ad revenues recorded... Read >
Author: Stephen Jhonson15th August 2008
Internet ad revenue for first quarter of 2008 witnessed second highest revenue ever in a quarter, according to Interactive Advertising Bureau’s research report executed by Pricewaterhouse Coopers. In fourth quarter of 2007, Internet ad revenues recorded... Read >
Author: Stephen Jhonson15th August 2008
So you’ve read all the pros and cons and you’re convinced that promotional items will be a major marketing advantage for your corporation. Now you just have to convince your boss – or worse, the guys in finance – that using promotional gifts is a ... Read >
Author: clickpromogifts22nd July 2008
Executives in the bank marketing industry already know the benefits of traditional marketing. In order to build market share, increase deposits and retain customers, banks are finding themselves struggling to stand out in an overcrowded marketplace.
Ste... Read >
Author: capil00117th July 2008
Why is email marketing a good choice to help grow your business? Are there any downsides you should be aware of? Let’s take a look and help you decide whether email marketing is right for you.
Let’s face it: without advertising and marketing a busi... Read >
Author: prakharmahehswa30th June 2008
Executives in the bank marketing industry already know the benefits of traditional marketing. In order to build market share, increase deposits and retain customers, banks are finding themselves struggling to stand out in an overcrowded marketplace.
Ste... Read >
Author: Rajinder Kumar09th June 2008
Begin with the end in mind. Simply, put, you've got to know what you're trying to accomplish before you even start your marketing efforts. And you'd be surprised how many don't. Here's a quick outline of the three most important things to know when gett... Read >
Author: Bill Ellis21st May 2008
Everybody has a favourite cap or hat – the one that you will reach for without even realising it. Give your target market their new favourite cap when you invest in promotional hats for your business marketing message. You’d be amazed at the success a... Read >
Author: Justin Blackhurst15th May 2008
As a business owner, you likely have a love-hate relationship with advertising. While you certainly recognize its importance in growing your business, you would likely rather spend your time and money focusing on the aspects of your business that you enjo... Read >
Author: Lynne Saarte15th May 2008
As a business owner, you likely have a love-hate relationship with advertising. While you certainly recognize its importance in growing your business, you would likely rather spend your time and money focusing on the aspects of your business that you enjo... Read >
Author: Lynne Saarte11th April 2008
For over 20 years I have worked as an independent IT/Business consultant for some of the most prestigious organisations in the world including companies like Telstra, BHP, BMA Coal, Suncorp Metway and many many more. But it still astounds me, that there ... Read >
Author: Chris Le Roy09th April 2008
Here's a simple way to use "No Results, No Pay" radio advertising and build traffic for your website.
Step #1 - Understanding "PI" - Per Inquiry Advertising.
Radio has a unique advertising format known as "PI" or per inquiry advertising.
"PI's" main be... Read >
Author: Narinderkaur01st April 2008
A recent market research study concluded something that most people in marketing already know. Combining promotional items with advertising in any media increases the positive effect of the marketing message. In fact, promotional items combined with ANY a... Read >
Author: Gareth Parkin28th March 2008
LicenseQuote ( http://www.licensequote.com ) provides an easy to manage online solution that helps independent artists, labels, producers and music publishers to license their own songs, recordings and related assets directly from their own web sites.
... Read >
Author: MusicDish27th March 2008
Often, website owners would like to promote their new business but are strapped for cash. How to promote your website through ezines should be something to consider for all website owners.
If your product is Internet marketing related then the traff... Read >
Author: Tsuyoshi E. Suzuki25th March 2008
There are many different ways to promote your business in whatever industry segment you happen to reside. One of the more popular, and serendipitously inexpensive ways to promote a business is through the use of promotional pens. This oft forgotten tool i... Read >
Author: Gareth Parkin27th February 2008
Pete had worked in sales for the last five years - but in spite of his extensive experience, he was convinced that he still had a lot to learn. Apart from his innate sense of curiosity - which had often got him into trouble at school - Pete particularly ... Read >
Author: Olivia Stefanino11th February 2008
Connecting with your target market effectively is the main purpose of your advertising campaign, but knowing which avenues will work can be a bit of a crapshoot. Now that podcasting, webinars, and online advertising are creating new avenues of communica... Read >
Author: Ravok Corp20th January 2008
Copyright (c) 2008 Hal Hoadley
A new research project sponsored by "Black Book" revealed that 72 percent of all franchise auto dealerships plan to increase spending on their websites over the next 12 months.
To help accomplish this task, auto dealer... Read >
14th November 2007
If you ever doubted the power of word-of-mouth marketing, you have only to look at the results of a recent global Nielsen Internet survey, which shows us that despite an ever-expanding array of advertising platforms and sources, consumers around the world... Read >
Author: Carrie24th July 2007
Whenever you are surfing the internet looking for information you will see a plethora of online advertising offering virtually every conceivable product or service under the sun. As more people hit the information highway, often shunning traditional infor... Read >
Author: Vadim Kirienko23rd July 2007
Google’s commitment to enhance user experience takes headway as Google is all set to broadcast Google AdWords over radio. As per reports, Radio Ads by Google AdWords shall stay abreast of the Google’s tradition of highly targeted, minimally intrusive ... Read >
Author: Isha Sharma27th May 2007
Church Marketing is the Key
Communication with the outside world is the key to growing your church. It should form the keystone of your church growth strategy. The type of communication you use often depends on the cost. Most things cost money: televisi... Read >
Author: Steven Lanham18th April 2007
Car dealerships are involved in one of the most cutthroat businesses there is. Competition is heavy, and there need to be a lot of sales in one year (from a limited pool of potential customers) in order to make projected profits. The most crucial factor i... Read >
Author: Rob Parker22nd February 2007
Naked Conversations made me want to take my clothes off and talk to the world.
It’s not immoral. It’s called blogging. Authors Robert Scoble and Shel Israel opened the world’s imagination with this in-depth book on one of the latest developments ... Read >
Author: Allen Taylor12th February 2007
What I'm about to say may surprise you. If you're an old advertising / marketing guy or gal, you'll get my drift immediately. Somehow with all the might that Google has, it just might in fact be a little too tightly focused. Logically I totally get their ... Read >
Author: Mike Perras31st January 2007
In the last article we looked at seven different ways you can promote your website. I also challenged you to implement just two of the tactics discussed...have you?
Here's the next seven in the series...
8) eBooks
eBooks in the form of PDF specia... Read >
Author: Neil04th October 2006
Radio advertising vs. television advertising
Many new advertisers assume that they should start on radio and "move up" sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually produce more i... Read >
Author: Steven Moundzouris28th September 2006
Copyright 2006 Melissa Galt
In listening to radio advertising recently it struck me that a bank is offering as its unique selling proposition that it is open on Sunday. While I am sure that many consider this a significant convenience, I don't. All I s... Read >
Author: Melissa Galt07th September 2006
Considering or currently running a DRTV advertising campaign? Here's why you should read this paper.
Direct response television (DRTV) advertising can be very effective at driving profitable sales. However the high cost of creating and modifying the ad... Read >
Author: James Clark31st August 2006
Personal injury attorney advertising is rising rapidly. Every time you turn on your TV or radio there are more personal injury attorney advertisements. Ironically, most personal injury attorneys and, in my opinion, most of the better personal injury attor... Read >
Author: Brian M. Zorn03rd July 2006
How do we know what the 5 Biggest Mistakes are?
After over a decade in direct response, we have peered "under the hood" of hundreds of direct marketing campaigns across every type of category imaginable. Sometimes a new client will come to us after a f... Read >
Author: Brett Astor12th June 2006
Hungry for Some Marketing Tactics and Tips?_________________________________________________Selecting the best marketing tactics is like going to abuffet meal with an unlimited menu of food. E-marketershave many options. Is it hard to separate the best fr... Read >
monica
04th June 2006
You may publish this article in your ezine, newsletter on
your web site as long as the byline is included and the
article is included in it's entirety. I also ask that you
activate any html links found in the article and in the
byline. Please send... Read >
Author: Martha Merten20th April 2006
With the exploding numbers of on-line businesses, it is increasingly more difficult, and far more expensive, to market your business effectively on-line. Internet businesses are now turning to the off-line world to advertise. Here is what you can do to m... Read >
Author: Dee Ideeut01st April 2006
Increasing brand awareness through the use of print advertising, TV and radio advertising, the internet and direct mail campaigns are generally the most well known methods of building up your business profile in today's dynamic market, another element in ... Read >
Author: Tim McCarthy09th February 2006
Think alchemy is a dead art? The spirit of Merlin is alive and well via the magic of podcasting. Podcasting is revolutionizing marketing communications and creating the next level of customer service. It's tech support on steroids, unlimited one-on-one ti... Read >
Author: Mark Orion18th August 2005
The Secrets Of Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you
it's the greatest investment they ever made while others will
tell you it was a complete waste of time and money. So why does
radio wor... Read >
Author: Hal Eisenberg
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