Articles, tagged with "marketing database", page 5
05th January 2007
No matter what marketing tactics you use to generate and develop leads, nothing is more important than your prospect list. There are seemingly endless options for buying prospect lists - some a lot better than others and the better ones priced accordingly...
Read >
Author:
Susan Tatum
12th October 2006
Your boss wants to see evidence that the money and resources invested in the company's business-to-business marketing activities are really paying off. You start to sweat.
Relax. It is surprisingly easy to prove that B2B marketing is contributing to ...
Read >
Author:
Mac McIntosh
11th January 2006
Most companies, including those with sterling marketing reputations, operate without a comprehensive view of their market. These companies often market and sell to approximately one third of their available potential. If you are in this situation, and it ...
Read >
Author:
Sarah Harrington
05th January 2006
Tom Brodie, with a successful 12 years background in sales, marketing, database development and internet marketing, partnered with Len Fitzgerald, who opened one of the first-ever video rental stores in the UK in 1984, founded the e-lottery Syndicate in A...
Read >
Author:
Rui Martinho