Articles, tagged with "direct marketing association", page 5

Is Your Credit Card Secure?

Credit card security is a big issue in the world today. We hear of a number of frauds taking place involving huge sums of money being swiped away by technology thieves and it is virtually impossible to apprehend the miscreants. Online safety is a huge iss... Read >
Author: Jim Glu

ON GUARD - Fraud Spotter 25 - Contests

ON GUARD û Fraud Spotter 25 Evaluating ContestsBy Laura Quarantiello® 2004 Tiare Publications Group191 wordsWe can never be completely certain that the contest we decide toenter is isn't a scam, but we can be sure that we've done ourhomework before we sea... Read >
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B2B Direct Mail Lead Generation Success Needs Planning, Testing, Measuring.

Is Direct Mail Useless for DMers? Is direct mail useless at helping direct mail businesses generate leads? That's the question I was asked last week by a reader of Alan Sharpe's B2B Direct Mail Tactics newsletter. Here is her unusual challenge... Read >
Author: Alan Sharpe

Direct Marketing: Overlooked

As business leaders and professionals, we all know by now that the success of an organization is driven by one thing: whether or not people choose to buy what you've got to sell. According to a recent survey involving U.S. senior executives, marketing wil... Read >
Author: Brian Rice

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