Articles, tagged with "consumer marketing", page 5
25th June 2008
And it most certainly isn't a case of "You pays your money and you gets your Choice" So many billions of dollars/pounds are spent on television advertising that a lot rides on making the right commercials and providing some sort of real accountability."
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Author:
Paul Ashby
08th May 2008
The biggest objections that I get happen to be some of the biggest myths in marketing. It really amazes me that many who start out in business seems to have various opinions of what does and doesn't work, even though they have never even so much as read a...
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Author:
Jimmy Krangol
08th April 2008
The evidence is all around you and yet those pesky advertising agencies are still pestering you to waste vast sums of money on Web 2.
Consider this: Businesses that advertise on line are facing an uphill struggle to connect with users of social network...
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Author:
Paul Ashby
07th April 2008
According to research studies, today's consumers are subjected to about 3,500 marketing messages a day. There is just such a broad range of addressable media available for marketers to send messages that they hope resonate with their target audience.
A...
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Author:
Jeff Curley
02nd April 2008
Ah, women! What do women want? You can either ask Mel Gibson or you can learn from this.
How do you market to women? If you are really that observant, you are probably aware of the fact that some companies are ‘getting' into women more effectively wh...
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Author:
Kaye Z. Marks
19th October 2007
The old cliche about two heads being better than one gets added respect when it comes to internet marketing. There are many advantages to teaming up with another marketer that has a product or service similar to your own by which you can combine your effo...
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Author:
Gunjan Tiwari
18th September 2007
Citibank has been around for nearly thirty years as a marketer of credit cards. The company came in when two credit card companies were already dominating the market and, through their aggressive consumer marketing campaigns, rose to the leader of a trill...
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Author:
Morgan Hamilton
07th June 2007
Genworth is promoting it's new long term care insurance product, Cornerstone Advantage, as an affordable LTCi solution. In today's market, there is only one way for an insurance company to offer lower priced long term care insurance coverage - and this is...
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Author:
Clay Cotton
06th March 2007
A national consumer employment survey conducted by Harris Interactive reveals 84% of U.S. workers are still searching for their dream jobs, announced by CareerBuilder, the well known recruitment and career-advancement website, on January 25, 2007.
"Wha...
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Author:
Ebru Ulufer
28th September 2006
Okay, so we have all learned about the 4P's of marketing in undergrad: Product, Place, Price and Promotion. If not, you can open up one of your old marketing text books, blow off the dust and read about it there. The 6 C's, however, is a not a concept th...
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Author:
Michael Brito
15th May 2006
You are in the market for a magic wand. (Just pretend with me now, come on. I promise you'll learn some despicable but also highly useful stuff if you do.) You know that the magic wand you really want with the extra-fast magic action typically costs $150,...
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Author:
Brian Vaszily
05th April 2006
One of the best ways to reduce your spending is to cut back on the items that you don't NEED to buy. Every time you're on the verge of buying something, ask yourself 'do I really need this, or is it just another whim that will lie in a carrier bag in my s...
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Author:
Stuart Laing
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