Articles, tagged with "chief marketing", page 5

The Talent Scarcity Myth – Responses to the Broadside on the Status Quo

In February, an interview with Toby Marshall was published in Shortlist on the Talent Scarcity Myth. This is an industry magazine, and it drew a lot of Comments as for many in the industry, the belief in scarcity is like a mantra (not surprising given all... Read >
Author: Toby Marshall

Innovative Advertising for Specialty Finance Companies

Since the secondary market for illiquid financial assets was established, specialty finance companies have continuously sought new, innovative methods to inform consumers about their options in dealing with their structured settlements, annuities and l... Read >
Author: JennyS

Opel To Debut New Logo

General Motors' Opel brand will unveil a new version of its logo when it launches the Insignia upper-medium car later this year, according to Automotive News Europe's John Revill. The new version of the lightning bolt badge, which has appeared on Ope... Read >
Author: Anthony Fontanelle

Survey and Webcast on Marketing Operations

According to a 2007 marketing study, nearly half of all companies surveyed recognize the need to have a marketing operations function to quantify and measure the effectiveness and worth of marketing. They ranked the need for this marketing operations func... Read >
Author: Jeff Curley

Marketing Operations in Consumer Marketing

According to research studies, today's consumers are subjected to about 3,500 marketing messages a day. There is just such a broad range of addressable media available for marketers to send messages that they hope resonate with their target audience. A... Read >
Author: Jeff Curley

Marketing Operations and the New Marketing Challenges

Today, Chief Marketing Officers face unparalleled challenges and opportunities. As CEOs demand greater returns on their investments, there is a growing emphasis to make marketing processes more accountable and measurable. Hence, the growing need for marke... Read >
Author: Jeff Curley

Strengthening Your Marketing Operations Management

More than any other company executive, Chief Marketing Officers tend to have too much on their plates, especially if their company has a global focus. As a result, they spend plenty of time putting out daily brushfires and not enough time looking at the B... Read >
Author: Jeff Curley

The Solution to the Chief Marketing Officer’s Dilemma – Accurate Engagement Metrics

By Dr. John L. Schinnerer and Shirley Knight On average, companies change CMOs every two years. Is this a function of unrealistic expectations, unclear job requirements, or something more fundamental? Perhaps the solution is as simple as accurately mea... Read >
Author: Dr. John Schinnerer

My computer, My best friend

According to a recent survey conducted by SupportSoft Inc, 64% of Americans say that they spend more time with their computer than with their significant other, and 84% say that they are more dependent on their personal computer now then they were just th... Read >
Author: SEOhaus

Learn How To Build Relationships With Your Customers To Increase Sales

You want to get your brand name out there and take control of the great product or service that you have to offer. A good way of doing this is to use marketing to create a personal relationship between what you have to offer and what the customer is looki... Read >
Author: Mike Podlesny

The Subaru Campaign

In a campaign that began online in July 10, Subaru is promoting the 2008 Impreza WRX by exuding the history, heritage and popular culture of its home country, Japan. With an estimated budget of $10 million, the campaign features aspects of Japanese anim... Read >
Author: Jason Moore

Audi's "Truth in Engineering" extends to its user-friendly gizmos

Audi the luxury brand of Europe's largest automaker Volkswagen and manufacturer of VW tie rods has reiterated in its new commercials that it wants to be known as the carmaker that offers top-of-the-line car technology. And as part of the developing the ... Read >
Author: benjamin

Proven Cartesis Performance Offers Foundation for Customers' Fast Close Success

Companies that close their books fast will experience the interrelated benefits of faster access to financial information, better-informed decision making, more efficient processes, reduced man-hours, cost savings and a healthier image in the market. But ... Read >
Author: Cartesis

Accenture Alumni News - October 15, 2006

SAP AG has appointed John Hanley as senior vice president to lead two important lines of services within the SAP Services organisationâ€"Managed Services and Business Process Outsourcing (BPO). Hanley joins SAP after 11 years with Oracle, where he was gro... Read >
Author: Neil More

Accenture Alumni News - November 13-19, 2006

Satmetrix Systems of Foster City, a provider of on-demand software applications and consulting services, appointed John Abraham chief marketing officer. Abraham held positions at Risk Management Solutions. Before that, he worked as a management and system... Read >
Author: Neil More

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