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The Brightest Star in Business--Why Your Business Needs a Publicist

08th February 2007
by Leslie McKerns McKerns Development http://www.freewebs.com/mckernsdevelopment When it comes to promoting your business, there are two stars, marketing and publicity. Which star sparkles brightest in Marketing's celestial atmosphere? When it... Read >
Author: McKerns Development

6 Steps to Writing a Nonfiction Book

08th January 2007
Almost everyone harbors a secret -- or not-so-secret -- yearning to write a book. Ideas range from memoirs to mysteries, from pamphlets to tomes. Books do not appear out of thin air; they are the product of much thought, planning, discipline, and effort. ... Read >
Author: BobbiLinkemer

Steve Irwin (The Crocodile Hunter) ...an Absolutely Brilliant Marketer!

16th November 2006
My daughters and I loved watching The Crocodile Hunter. Steve's Passion and enthusiasm for wildlife conservation were unmatched. But in addition to being a masterful entertainer and educator. Steve Irwin was also a brilliant marketer. Instinctively ... Read >
Author: Eric Graham

Pitching Bloggers: 10 Things That Make Bloggers Angry

28th September 2006
If you have a product, book or service you want people to know about, pitch bloggers!. They know how to create buzz, especially about cutting-edge stuff. Bloggers pride themselves on knowing who is doing what, and love to be first to post about new ideas,... Read >
Author: Patsi Krakoff

Pitching Bloggers: 15 Rules to Obey

28th September 2006
Creating BR (blogger relations) instead of PR is practically a new profession, as more publicity buzz gets started by prominent bloggers. Publicists trying to get media attention for a new product, book or service are now pitching bloggers in addition to ... Read >
Author: Patsi Krakoff

Website Promotion: To Pitch Or Release...

08th July 2006
By Anne Marie Baugh For the very same reason that the personal approach works so well on the Internet with consumers is the same reason it works well with editors and producers. Press releases are without a doubt the easier route. Simply write and clic... Read >
Author: Thomas Guilles

Promoting a Creative Project

25th June 2006
Whenever creative people get together there will, more than likely, be conversation about who is selling themselves creatively, and who is selling out. Making money has always existed uneasily with the creation of art, but that doesn't mean you have to l... Read >
Author: Noel Brinkerhoff

Profit By Investing in Your Brand Account

07th May 2006
In the Music Biz, marketing makes the difference between artist and musicians succeeding or failing. There are a few marketing key terms that you should know to be able to market your music successfully. This article deals with the first and most importan... Read >
Author: jerome ford

SUPERCHARGED PUBLICITY – 21ST CENTURY PUBLIC RELATIONS TOOLS

13th September 2005
SUPERCHARGED PUBLICITY – 21ST CENTURY PUBLIC RELATIONS TOOLS One Company Takes Public Relations To The Next Level Everyone knows that good publicity is the best advertising. A well placed article, a positive radio show,... Read >
Author: Bruce Prokopets

Press Releases for Every Occasion

12th January 2005
Press Releases for Every Occasion by Bill Stoller, Publisher Free Publicity, The Newsletter for PR- Hungry Businesses http://www.PublicityInsider.com/freepub.asp To many marketers, the press release is something of a "one size fits all" propositio... Read >
Author: Bill Stoller
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