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25th August 2009
There are many types of companies that may choose to work with a healthcare or medical public relations agency. These companies market medical devices, pharmaceuticals, biopharma products or perform research in the life sciences. Calling upon the expertis... Read >
Author: schwartz-pr10th August 2009
Blogs reflects perceptions, thoughts, and interests of individuals, and are almost similar to the websites. Successful maintenance of any blog lies in effective monitoring. Many PR agencies outsource blog-monitoring activities. However, many specialized t... Read >
Author: Rick Farrington01st August 2009
Blogs reflects perceptions, thoughts, and interests of individuals, and are almost similar to the websites. Successful maintenance of any blog lies in effective monitoring. Many PR agencies outsource blog-monitoring activities. However, many specialized t... Read >
Author: Rick Farrington05th June 2009
Public Relations companies are no strangers to the idea of market research. Most agencies make regular use of opinion polls as one of the tools for engaging with the media. Some also use original research to develop targeted messaging with audiences, or u... Read >
Author: Freshoutsourcing29th May 2009
With few exceptions, print advertising is wasteful for small to mid-sized businesses. It’s true even when the return on advertising is positive, as there’s a more cost-effective alternative: publicity.
Print advertising is expensive, lacks credib... Read >
Author: maximforest15th May 2009
The Key to proper Advertising is to chalk out an USP that will not only trigger off your business but also help it survive successfully in the longer run. In order to ensure this one will have to keep supplementing the product or business venture that is ... Read >
Author: manstone09th April 2009
Leadership and branding are hot topics. Leadership development programs are quite popular. There are many conferences and seminars on the subject of branding. Leadership development and brand development consume a lot of resources of businesses.
Leader... Read >
Author: Hemant Karandikar04th April 2009
Now-a-days, for a successful business venture, it is more than simple business strategies that are required to survive in competitive business environment. Pubic relation exercises, either, outsourced from a PR agency or done in-house are now imperative f... Read >
Author: Mansi Gupta21st January 2009
As a professional PR, I've never liked the way movies portray public relations people. Usually, they're characterized by Hollywood as slick talking flim-flam artists who promise the universe and deliver next to nothing.
And there's a reason why Hollywo... Read >
Author: Marsha Friemdna20th January 2009
There are many companies that are feeling the squeeze because of the economic downturn. Many businesses are facing problems such as late payment by customers, lost orders and increasing costs. The natural instinct is to cut costs at times like this. Bu... Read >
Author: Paul Abbot17th January 2009
"If I was down to my last dollar, I'd spend it on public relations."
-- Bill Gates
As unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a single George Washington, the fact remains that it's a powerful endor... Read >
Author: Marsha Friemdna16th January 2009
In my 20 years in the public relations business, if I had a nickel for every time a client asked me to get them on Oprah it is safe to say that I would be a very wealthy woman at this point in my career!
Oprah is indeed the gold standard, and her show ... Read >
Author: Marsha Friemdna16th January 2009
“If I was down to my last dollar, I’d spend it on public relations.”
-- Bill Gates
As unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a single George Washington, the fact remains that it’s a powerf... Read >
Author: Marsha Friemdna16th January 2009
In my 20 years in the public relations business, if I had a nickel for every time a client asked me to get them on Oprah it is safe to say that I would be a very wealthy woman at this point in my career!
Oprah is indeed the gold standard, and her show ... Read >
Author: Marsha Friemdna09th January 2009
In my 20 years in the public relations business, if I had a nickel for every time a client asked me to get them on Oprah it is safe to say that I would be a very wealthy woman at this point in my career!
Oprah is indeed the gold standard, and her show ... Read >
Author: Robert Palmer02nd January 2009
PR and the Internet
As the recession bites and advertising budgets become tighter the role of the PR consultant in the communications channel will become increasingly dynamic.
The internet has changed the way we research goods and services before we b... Read >
Author: Graham Higginson03rd December 2008
“If I was down to my last dollar, I’d spend it on public relations.”
-- Bill Gates
Tampa, FL- As unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a single George Washington, the fact remains that it... Read >
Author: Robert Palmer04th September 2008
Amongst the flood of websites offering free online promotion such as press release and article postings, http://www.10minutebreak.co.uk impresses with a variety of helpful online tools for PR Agencies and Promotion Companies.
The site, which was launch... Read >
Author: Ben Reckagel24th June 2008
More and more companies who want to become successful are hiring PR agencies to help them out. A PR agency is very important for your company because public relations are a very crucial aspect of business nowadays. You need to hire a PR agency that unders... Read >
Author: Christopher10th June 2008
Amongst the rise of new websites catering for all sorts of ways of information sharing,
www.10minutebreak.co.uk is a new kid on the block with a fully integrated events calendar and bookmarking facility.
10 Minute Break has been introduced on the web... Read >
Author: Ben Reckagel23rd May 2008
Public Relations is defined as a set of management, supervision and technical functions that enables an organization's ability to strategically implement a mutually beneficial relationship between the concerned members and the organization such that it is... Read >
Author: manstone08th April 2008
The fanfare that greeted the emergence of integrated marketing communications in the early 90s has died away, leaving the industry uncomfortably aware that it still represents a series of one-trick ponies. Advertising agencies still espouse solutions that... Read >
Author: Paul Ashby04th April 2008
The fanfare that greeted the emergence of integrated marketing communications in the early 90s has died away, leaving the industry uncomfortably aware that it still represents a series of one-trick ponies. Advertising agencies still espouse solutions that... Read >
Author: Paul Ashby06th November 2007
We have been inundated with press releases from NFO (TNS) and JD Power, their PR agencies and some automakers during the last couple of days. Yes its survey time in the automotive industry. Every year both TNS and JD Power release their surveys with much ... Read >
Author: Deepesh03rd September 2007
Despite the fairly small number of graduate jobs available in PR, it seems that an overwhelming number of graduates are keen to work in the industry. In fact, according to prospects.ac.uk - the UK's official graduate careers website - a recent survey show... Read >
Author: Adam Singleton23rd May 2007
In previous weeks, articles were submitted to various PR agencies around the world informing them that the adult channel Spyrooms.com was about to launch it’s much anticipated affiliate program. Since the first indication of this opportunity many emails... Read >
Author: Cassian27th March 2007
Have you heard the hype about using online PR as part of your search engine optimization (SEO) strategy, but don’t really know what it’s all about? Don’t worry – you’re not alone. For those of you still stuck at the starting gate when it comes... Read >
Author: Todd Miechiels20th March 2007
The web copywriter’s market is evolving so fast that rarely a week passes without new opportunities appearing on the horizon. The requirements of business websites are developing all the time. Static brochure style sites are dated, portals of news and i... Read >
Author: Matt Ambrose31st January 2007
The internet has created a global marketplace, not only for goods and services but also for thoughts and opinions. Businesses, both large and small, are becoming increasingly concerned by the proliferation of comments which can influence people’s buying... Read >
Author: Matt Ambrose22nd August 2005
You've heard "them" say it, haven't you?
By "them" I mean the experts. The teachers. Even some
people from advertising & PR agencies.
They'll tell you there's only one way to do a press release
"right."
Single page, double spaced, 12 point ty... Read >
Author: George McKenzie
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