Articles, tagged with "pr agency", page 1

How to Use PR to Publicise Your Work

PR is an often misunderstood and maligned industry, but it can be a real help to businesses in every sector of every country around the world. So if you have a project that you want to publicise, how do you use PR to your advantage? Here are a few tips: ... Read >
Author: Harvey McEwan

How to Use PR to Publicise Your Work

She's been part of your life since the very beginning, and once a year it's customary to show your Mother just how much you love and appreciate her on Mothers' Day. But what should you do on Mothers' Day, and what gifts should you give her? Here are a few... Read >
Author: Harvey McEwan

Launching A New Product

A new world of possibilities will open for you and your business when you launch your new product. You will have the priviliges of a finding new customers, getting a fresh start with new opportunities and greater stability for your business. Promoting you... Read >
Author: Tom Harel

Travel Industry: In Need of Vast Public Relations Improvements By Ronn Torossian

This is part 1 of a 2 part series on Travel PR. In 2011, the PR agency I founded, 5WPR was named the ninth largest travel PR agency and we have worked extensively in all aspects of travel publicity and as such, reading the NY Times on Saturday, 2 articl... Read >
Author: Ronn Torossian

Lord Get Me High: Chabad Ohel and the Carlebach Shul By Ronn Torossian

In 2011, a career survey revealed that behind being a commercial pilot, working in Public Relations was the most stressful job in America – for me, owning a PR agency in New York – the city that never sleeps – it’s nonstop pressure and requires a constant... Read >
Author: Ronn Torossian

Take a Flier on the Competition: Travel Marketing Secrets To Success By Ronn Torossian

This is part 2 of a series on Travel PR. In 2011, the PR agency I founded, 5WPR was named the ninth largest travel PR agency. Book excerpt from new Amazon best selling PR book by Ronn Torossian “For Immediate Release: Shape Minds, Build Brands, and Del... Read >
Author: Ronn Torossian

Crisis Public Relations: To Respond and Battle or Sit Quiet? By Ronn Torossian

If you have visited Manhattan’s famed Central Park in the last month seeking peace and tranquility, you may have ventured elsewhere. Since 65 employees of the Boathouse restaurant walked off the job a month ago protesting work conditions, they have be... Read >
Author: Ronn Torossian

How sub-editors sub your press release

Most readers will already know that usually you or your PR agency will write and distribute a fairly lengthy press release - and then a much shorter version appears in the press and media which are kind enough to run your story. But did you know that ther... Read >
Author: Phil Turtle

PR Firms are a Bargain Compared to Advertising by Ronn Torossian

One of the biggest challenges facing the PR industry was addressed in a recent Wall Street Journal story: measurement (Having represented more than 20 Fortune 500 companies, and owning a Top 25 Public Relations firm, I will readily admit that there’s no ... Read >
Author: Ronn Torossian

NY Public Relations: The Center Of The World By Ronn Torossian

One of my favorite aspects of owning a NY PR Agency is the smart people I meet every single day who allow me to better understand the business world, media trends and what’s going on in the world. A short summary of some of the fascinating encounters I... Read >
Author: Ronn Torossian

How to Tailor Your Own PR: For Small Businesses

By now I’ve come across numerous reasons for companies of any size and structure to engage in Public Relations activity – whether it’s in-house or through a PR agency . Some Businesses are realizing that PR has turned into a measurable and cost-effective ... Read >
Author: PR Crisis

The Science Of Successful Brochure Writing

How often have you read a potential supplier's sales brochure and thought "Oh that was interesting (not)........(yawn)" and then consigned it to the large round file on the floor? A familiar scenario? Yes, because most copywriters (whether they work f... Read >
Author: Phil Turtle

Public Relations: Facebook & Controversy By Ronn Torossian

The Public Relations industry – which everyone loves to hate - has this week elevated itself to mass media whipping more so than usual, Including by USA Today and a slew of others (http://www.usatoday.com/money/media/2011-05-06-google_n.htm?loc=intersti... Read >
Author: Ronn Torossian

Twice the skills, twice the benefit

As a specialist PR agency, Cheltenham-based Target is well accustomed to generating conversations about its clients – after all, that’s the nature of reputation building. Sarah Bryars, Chief Executive of Target, explains why they are collaborating with... Read >
Author: Asa Stevens

eModeration and Carrot Communications launch social media crisis management service

A new social media crisis management service for brands and their agencies was launched at an event in New York this week. The social media crisis management service is a collaboration between social media and community management specialists, eModeration... Read >
Author: Carrot Communications

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