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18th September 2009
HEADLINES are one of your biggest weapons for getting MORE PEOPLE TO NOTICE YOUR ADVERTISING, for whatever medium you choose to use. Now you are using headlines, aren't you? And NOT your logo - that's not a headline. Only one person cares about your lo... Read >
Author: wbdoyle23rd June 2009
Probably the biggest question I get asked is if social networking is worth it or a big waste of time. Well, if you're doing social networking to make money, and you aren't making money, then it most certainly is a waste of time.
So, how do you mak... Read >
Author: Michele PW16th January 2009
What do you examine bulk after paying for promotional products? Is it the price? The complete facade of the item? How good your logo would facade on it? There are a million item you can ask yourself in the past you pay for the giveaway... Read >
Author: Remy03rd December 2008
It is time now – someone has to announce, officially, that the advertising industry is dead. Business is now only interested in creating brand communications strategies, it is not really interested in buying ads. People still make ads and ads are still ... Read >
Author: Rosemary Grace Brooks01st December 2008
Headlines are the most important part of a print ad.
In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines. Nothing more.
And if people DO choose to read the r... Read >
Author: Michele PW27th October 2008
Copywriters have advocated for years how critically important headlines are to the success of any advertisement or sales letter. Because they are. To prove it they often quote copywriting legends such as John Caplets, who pointed out “If the headline of... Read >
Author: Hkumar21st October 2008
You must know who your audience is and target them like a laser. Know what their problems are......and deliver a clear, concise solution to that segment of the population. Don’t have your solution suitable for accountants and mortgage bankers!" Fool me ... Read >
Author: Kishore Kumar29th September 2008
Copywriters have advocated for years how critically important headlines are to the success of any advertisement or sales letter. Because they are. To prove it they often quote copywriting legends such as John Caplets, who pointed out “If the headline of... Read >
Author: Hkumar26th September 2008
One of the more exciting advertising and marketing methods in which a small business can engage is color poster printing. Posters present an opportunity for small businesses to compete with big businesses when it comes advertising. Sure, big business can ... Read >
Author: janice26th September 2008
One of the more exciting advertising and marketing methods in which a small business can engage is color poster printing. Posters present an opportunity for small businesses to compete with big businesses when it comes advertising. Sure, big business can ... Read >
Author: janice26th September 2008
One of the more exciting advertising and marketing methods in which a small business can engage is color poster printing. Posters present an opportunity for small businesses to compete with big businesses when it comes advertising. Sure, big business can ... Read >
Author: janice02nd September 2008
When the typical podcast intro just didn't cut it anymore, some podcasters have taken a swing in a different direction, creating characters that embodied real feelings, interests and desires.
Recently, I was listening to the CBC Radio One program O'Rei... Read >
Author: Stephanie Ciccarelli04th June 2008
When once considered as individuals relegated to mundane tasks as rewriting weather reports are now sought by many companies for their ability to close million dollar deals. Copywriters are now one of the most in-demand professionals in the world of mar... Read >
Author: paulacambridge04th June 2008
When once considered as individuals relegated to mundane tasks as rewriting weather reports are now sought by many companies for their ability to close million dollar deals. Copywriters are now one of the most in-demand professionals in the world of mar... Read >
Author: paulacambridge08th May 2008
What do you consider most when buying promotional products? Is it the price? The general look of the item? How good your logo would look on it? There are a million things you can ask yourself before you purchase the giveaway that could make or break your ... Read >
Author: Remy08th May 2008
David Ogilvy, known as the “Father of Advertising” referred to a brand as a “product’s personality… its name, its packaging, its price, the style of its advertising, and above all, the nature of the product itself.” Your personality define... Read >
Author: Colleen Davis03rd April 2008
Actor Jack Lemmon, a very average-looking guy, was said to inspire himself to rise above the ordinary by repeating a simple phrase just before he went in front of the cameras. He’d snap his fingers and say, “OK. Magic time!”
The magic of an idea is... Read >
Author: Toplap03rd April 2008
Actor Jack Lemmon, a very average-looking guy, was said to inspire himself to rise above the ordinary by repeating a simple phrase just before he went in front of the cameras. He’d snap his fingers and say, “OK. Magic time!”
The magic of an idea is... Read >
Author: Toplap25th January 2008
A website is an international advertisement, therefore business website design preparation and planning requires a combination of many skills: business acumen, visualization, advertising knowledge, creativity, technical know how, etc. Hoping to be excused... Read >
Author: Rajiv Kakar01st July 2007
We had the likes of Leo Burnett, David Ogilvy et al. And they were the keepers of the flame of advertising.
Nowadays no aspect of advertising is as badly served as advertising itself. Where to day are the advertising voices that ring out as intellig... Read >
Author: Paul Ashby16th May 2007
Do you want to get a measurable response from your advertising, or do you want to generate awareness for your business? The answer to this question will direct you to a marketing strategy that generates new, interested prospects, or a branding campaign th... Read >
07th January 2007
Ego-less Selling: The Greatest Advertising Secret Ever Revealed!by Joe VitaleRecently I sat on a plane from Phoenix to Austin. I decided tokill some of the two hour flight by flipping through the onlinemagazines and catalog. You've seen them. They are alw... Read >
Joe Vitale
02nd December 2006
You got me. I must confess. Writing this article might just ruin my career. I’m sort of like the magician that showed everybody the secrets being the magic…oh well, who cares anyway. You’re in for a real treat.
You see, there are 3 secrets that r... Read >
Author: MIke Gia05th February 2006
Copyright 2006 Presslink Publishing
This is the third article in a series of the history of advertising and marketing. We pick up the story from when John E. Kennedy exited Lord and Thomas leaving Albert Lasker with the monumental task of replacing hi... Read >
Author: Peter Woodhead02nd February 2006
Linux is named after Linus Torvalds, a Finnish programmer. Today Linux is one of the path breaking software which has been recognized all over the world. Linus Torvalds developed Linux all alone, but today since the source code is free to access and chang... Read >
Author: CD Mohatta05th January 2006
Copyright 2006 Presslink Publishing
This is the first in a series of 10 articles starting with the beginnings of advertising and marketing through to present day.
Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy g... Read >
Author: Peter Woodhead25th July 2005
You will often find me with my head in a book, studying the marketing and copywriting experts from the past.
It was whilst reading one such book, that I discovered how using a drop capital, can increase readership of advertising.
The book was: 'Ogi... Read >
Author: Jason Lewis12th April 2005
Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter.
After all, it's the headline that gets your reader to stop and read further into your sales copy. If the headline fail... Read >
Author: George Dodge26th March 2005
Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter.
After all, it's the headline that gets your reader to stop and read further into your sales copy. If the headline fai... Read >
Author: George Dodge01st January 2005
Writing Made Them Rich #5: Peter Mayle
by Michael Southon
Peter Mayle was born in England in 1939.
His fascination with France began at the age of
seventeen when, as the 'lowliest trainee' in Shell, he
was instructed to accompany his boss - a M... Read >
Author: micheal southon
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