Articles, tagged with "pr firm", page 6
20th September 2007
I talk a lot about how times, they are a changin'. It's inevitable that we will not be able to reach customers in the ways we did in the past. To successfully grow any business, you have to be open to change. Customers adapt faster than businesses, and th...
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Author:
eggmarketing
02nd August 2007
I began my career as an intern at Arment Dietrich. I was hired on full-time as an account coordinator at the end of my three-month internship. And within six months, I was promoted to assistant account executive. I also was given the responsibility of scr...
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Author:
marketwatch
20th July 2007
As business owners I'm sure you recognise the power of publicity and how positive media coverage can have an impact on your business. Free media exposure has a lot more credibility than advertising. In fact it's said that publicity is seven times more eff...
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Author:
Sue Currie
17th July 2007
Finding the right public relations firm is extremely important, more so than small and medium-sized businesses seem to think. Many business owners eschew the services of public relations firms. They feel like they don't need them at all. Everyone believes...
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Author:
voraphong phengtong
29th June 2007
If you want to be booked on a radio show then you have to provide entertaining, informative content. Think you don't have the right content for a radio show? Think again.
If you can answer "yes" to any of these then you can be a guest on a radio show...
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Author:
Matt Bacak
05th June 2007
Some of you may have heard me emphasize this before but I think it is worth repeating. Whether you own your own business or you work for a major corporation, consider yourself self-employed and you will create more agency at work and better results in the...
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Author:
melaniward
26th April 2007
When you go on a business trip one of the most important things to bring with you are your personal business cards. In China your business card is very important . Doesn't matter if you go to a trade show, a meeting or even a local bar. Networking in Chin...
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Author:
Eric Castro
17th August 2006
The Placement Crash The Failure of PR in the Conversation World
Traditional public relations yields a common problem called "Placement Crash," which is like a sugar crash in business something that gives you a brief high, but bottoms out fast and l...
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Author:
James Clark
22nd July 2006
According to the ISP Interland's Summer 2005 Small and Medium-sized Business Barometer, SMB's are getting a return from their Internet Marketing Strategy - company websites are providing valuable leads and sales. 57 percent of business leaders surveyed sa...
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Author:
No Last Name
01st June 2006
What is Web site PR Anyway?
Public relations is how a business conveys information to the public to build good will, credibility, name recognition and prestige. PR activities include:
Press releases, articles and newsletters;
Company-sponsored even...
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Author:
Aaron Wittersheim
21st March 2006
PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an "ideal" PR company. Since public relations are about communication and steering the company towards...
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Author:
Paul Wilson
25th September 2005
PUBLIC RELATIONS VERSUS "CONSUMER GENERATED MEDIA" FROM BLOGGERS
Marketing World News Special Report
With the rise of Blogs across the U.S., a new type of information dissemination has grown to mammoth proportionsconsumer generated media produced b...
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Author:
Steve Blom
08th January 2005
Scottie Claiborne
One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how...
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Author:
Scottie Claiborne
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