Articles, tagged with "housley", page 6
03rd November 2005
Advertising in RSS Feeds
By S. Housley
As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day whi...
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Author:
S. Housley
26th October 2005
Instant Content; Converting a Text Article to a Podcast
By S. Housley
We are taught to recycle paper, cans, bottles and plastic but marketers rarely discuss the value of repackaging and repurposing content. Publishers and marketers alike have embrac...
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Author:
S. Housley
12th October 2005
What is Creative Commons?
By S. Housley
Creative Commons is a nonprofit organization that allows artists, authors, publishers and musicians the option of creating and defining a flexible copyright for their creative works. Creative Commons was officia...
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Author:
S. Housley
20th September 2005
RSS Security
By S. Housley
RSS is growing at a lightening speed. What was once only known as a "techie tool", RSS is becoming a tool that is continuously being used by the general population. Along with the good comes, the not so good. And while some ...
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Author:
S. Housley
07th September 2005
Ego Searches and RSS
By S. Housley
Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords. Conducting ego searches not only allows you to stay ...
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Author:
S. Housley
24th August 2005
When Something Online is Free
Copyright 2005 Sharon Housley
What are consumer expectations when something is free?
Realistically, consumers subconsciously assume free means
free, and while that might be the initial intent rarely is
it the case. ...
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Author:
Sharon Housley
24th August 2005
RSS Won the Syndication Standards Battle
By S. Housley
RSS Won the Battle
RSS appears to have conquered the last hurtle in becoming the industry syndication standard.
Microsoft's inclusion of RSS into the newest version of Internet Explorer and re...
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Author:
S. Housley
17th August 2005
The Copyright Debate and RSS
By S. Housley
The Copyright Debate & RSS
RSS is commonly defined as really simple syndication. So, this means that any material contained in a feed is available for syndication, right? Well no, not exactly. It means that ...
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Author:
S. Housley
17th August 2005
Podcasting Tools
Copyright 2005 Sharon Housley
Podcasting is increasing in popularity and, realizing that
many are interested in providing audio content in a
podcast, we have assembled a collection of tools that make
creation, promotion and li...
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Author:
Sharon Housley
04th August 2005
Short Term vs Long Term Marketing
By S. Housley
Short Term Vs Long Term Marketing
In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts.
Short-term marketin...
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Author:
S. Housley
21st July 2005
The Future of RSS is Not Blogs
By S. Housley
Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communicati...
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Author:
S. Housley
13th July 2005
Copyright Infringement
By S. Housley
I've always been of the opinion that competition is a good thing. It encourages all of us to be better and make better products. While it might be true that imitation is the sincerest form of flattery, copying some...
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Author:
S. Housley
24th June 2005
More on Keywords
By S. Housley
Keywords are the heart to effective Internet searches. Whether optimizing a web site or searching for a hard-to-find item, consider tapping resources to locate a variety of keywords. Identify keywords and phrases that ar...
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Author:
S. Housley
09th June 2005
What is Wiki?
By S. Housley
Wiki is web server software that allows users to contribute content. Collaboration is the key to Wiki, which is designed as a powerful system for online communities to build web pages and web sites. Unlike blogs and forums,...
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Author:
S. Housley
25th January 2005
by Sharon Housley
General web statistics give pertinent information about
website visitors. Webmasters analyzing these statistics have
a better understanding of who their website visitors are and
how they perceive the website. A lot can be learne...
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Author:
Sharon Housley