Articles, tagged with "integrated marketing", page 6
07th July 2008
Devising quality content for your Internet marketing campaign is what will ultimately determine your success. In fact, content is rapidly becoming the most important part of Internet marketing. However, the greatest catalyst to this phenomenon is the rise...
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Author:
Moe Tamani
09th June 2008
Direct marketing is one of the major drivers in your 4Ps Marketing Mix - the Promotion component. As the word "Promotion" describes, it is a tool you use to promote your product or services either on one-to-one, one-to-many or even many-to-many modes of t...
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Author:
Yoshiko Choy
06th June 2008
The concept of Integrated Communications stems from Integrated Marketing Plan, but taking it to a different level. Let's just say Integrated Communications is the "Art" of marketing and Integrated Marketing Plan is the "Science" of it… Or put it anothe...
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Author:
Yoshiko Choy
18th April 2008
ScienceFirst has achieved success in the medical field by helping clients work smarter through an integrated marketing and education process. Naturally, they would make similarly wise decisions when it came to furnishing their own, new facility in Norther...
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Author:
Chris Carter
26th January 2008
With the heightened competition in the auto industry, automakers are supposed to think of brand new territories to conquer and fresh techniques to lure more aficionados. And Acura is doing what is expected of it.
The automaker is not only absorbed in...
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Author:
Evander
13th July 2007
Marketing could be described as the key to any business succeeding & surviving in the corporate world. Integrated marketing, or IMC, captures all of the marketing mechanics that exist & utilizes them as a united force rather than let it run on its own ind...
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Author:
Susan Hutson
19th June 2007
When you think of a silo, you think of the kind that are found on farms, full of grain. Full grain, full harvest -- it sounds like a perfect metaphor of a successful business marketing campaign.
So how can a silo be a bad thing?
The Silo Effect in...
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Author:
Karyn Greenstreet
29th December 2006
EUGENE, ORE. - IDX, Inc., one of the leading IDX providers in the real estate industry, today announced its partnership with website design, development, marketing and hosting company, 13 Avenue. Together, IDX, Inc. and 13 Avenue design websites equipped...
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Author:
Mary French
18th June 2006
Copyright 2006 Joel Sussman
Possibly one of the biggest obstacles to making a sale or increasing your client list is fear: fear of making the wrong decision, fear of being ripped off, fear of getting lousy service after the sale. Two things fuel that f...
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Author:
Joel sussman
10th May 2006
Copyright 2006 Joel Sussman
How do you grab people's attention, arouse their interest, trigger their desire, and motivate them to take action? Answer that four-part question correctly and you've identified the secret to achieving tremendous sales and m...
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Author:
Joel sussman
20th March 2006
Web sites have taken priority position in most company's marketing arsenals. And for great reason – they provide a dynamic, agile and accommodating portal for marketing and promotional use. Web sites also provide function and integration that assists in e...
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Author:
Mick Danskin
20th February 2006
Direct marketing is a marketing system that uses at least one type of advertising media to effect a measurable response and/or transaction at any location, with this activity being stored on a database.
With continuing growth and development, especia...
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Author:
Dr. Enigma Valdez, C.H.
17th October 2005
Marketing and public relations support sales by promoting and communicating the brand and product benefits. The Internet allows you the ability to measure the public relations online activities similar to measuring marketing campaigns. As an example, publ...
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Author:
Lopa Bhattacharya