Articles, tagged with "free columns", page 1
22nd January 2009
Marketing to yourself instead of your target market
Picture yourself as a business owner with a problem. You have a problem because your company, which has been successful in the past, has been experiencing a downturn. If you are a business owner you...
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Author:
Lukasavige
22nd January 2009
Having only one source of referrals
I coach with many coaches across the country to help them build their practices. A common problem most of them have in their business is having only one source of referrals. Many of the Dave Ramsey coaches I talk w...
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Author:
Lukasavige
22nd January 2009
The words spoken by Tevye the milkman in "Fiddler on the Roof" ring loud and clear. "It's no great shame to be poor, but it's no great honor either."
There is absolutely no shame in being poor. But is that really how you want to live your life? Bro...
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Author:
Lukasavige
22nd January 2009
Ever struggle with accomplishing something? You can call it procrastination, but on a large scale it could mean never opening the business of your dreams or reaching a goal in your life you have always wanted to obtain.
The common Christian sees an ob...
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Author:
Lukasavige
22nd January 2009
Fortunes are made (and lost) in a bad economy. Of course, they can also be made and lost in a good economy. I hear from families who are struggling every day who blame the economy. I however tend to see so many opportunities every day, it is sometimes ...
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Author:
Lukasavige
01st December 2008
You are the same as all of the other businesses around you.
Stop and think for a moment about why someone would buy your product or service instead of from the company down the street or in another state. In other words, what makes you different? If ...
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Author:
Lukasavige
01st December 2008
Fortunes are made (and lost) in a bad economy. Of course, they can also be made and lost in a good economy. I hear from families who are struggling every day who blame the economy. I however tend to see so many opportunities every day, it is sometimes ...
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Author:
Lukasavige
23rd October 2008
By now you have read and heard advice from many different people and companies as to what you should be doing to minimize your losses and hardship as the economy of the United States heads south. I have seen advice ranging from leveraging your assets, cr...
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Author:
Lukasavige
23rd October 2008
Not having a target market.
If I ask you what your target market it, would you answer, "Everyone is a potential client!"? If you answered this way, you likely make less than 6-figures per year in your business.
I am very specialized in helping peop...
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Author:
Lukasavige
23rd October 2008
Teaching or helping your client with a task that you're unqualified to teach.
I would never hire a coach to help me reach a place they have never been. In my practice I think it's even unethical to work with a client that wants to go somewhere I have ...
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Author:
Lukasavige
08th October 2008
Everyone wants to know how to make more money. What if you like where you work or do not desire to make a major move for more income? I have great news for you if you fall into either of these categories. You can make a lot more money without even leav...
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Author:
Lukasavige
07th October 2008
Yes, the economy is changing. Should you be alarmed? Yes and no. If you are reading this and over fifty or sixty years old, you may be seeing your portfolio taking a nose dive to somewhere south of the equator. If that does not scare you I don't know wha...
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Author:
Lukasavige
07th October 2008
A recent conversation with a friend reminded me just how important marketing can be. As business owners we often approach things from the standpoint of trying to create things for our market. This is the wrong approach to take.
Instead of creating we n...
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Author:
Lukasavige
12th September 2008
Alecia wrote me with this very honest and powerful question. She and her husband are working diligently to get out of debt. They want to direct as much money as possible to digging out of their hole, but at this point they are also trying to keep their he...
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Author:
Lukasavige
12th September 2008
Picture a grandfather who gives a grandson a toy. A few days or weeks goes by and the boy is now tired of playing with it. Once the boy informs his grandfather of this fact, guess what it makes the old man want to do? Of course, he wants to buy another...
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Author:
Lukasavige