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29th September 2009
pass the "So What?" test. For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're not real sure about what works best for us. And probably because of some past frustrations, we're not even sure w... Read >
Author: trinity.services01623rd September 2009
pass the "So What?" test. For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're not real sure about what works best for us. And probably because of some past frustrations, we're not even sure w... Read >
Author: trinity.services16th September 2009
For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're not real sure about what works best for us. And probably because of some past frustrations, we're not even sure where to start.
Most se... Read >
Author: trinity.services01606th September 2009
Copyright (c) 2009 Meredith Liepelt
In my experience as a small business owner for eight years, I have found that there is a lot of confusion over the best ways to market a business. With the plethora of marketing strategies that are available these da... Read >
03rd September 2009
Have you created a core marketing message to use throughout all of your marketing efforts?
I'm not talking about some catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we d... Read >
Author: wbdoyle03rd September 2009
Have you created a core marketing message to use throughout all of your marketing efforts?
I'm not talking about some catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we d... Read >
Author: wbdoyle23rd August 2009
Establishing Your Core Marketing Message
In your consulting business, chances are you have spent a lot of time thinking about the specific services you can offer to clients. You've probably spent a great deal of time and effort working on processes, so... Read >
Author: Anton Pearce - The Profit Mentor02nd July 2009
Want to get Better at your Marketing today?
For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're not real sure about what works best for us. And probably because of some past frustration... Read >
Author: raj18th June 2009
When it comes to marketing your business, you will often hear you need to identify your prospects pain. As coaches, we are trained to see “pains” and “problems” as “challenges” and “opportunities.” The idea of pain seems very negative and ... Read >
Author: Kathy Jo Slusher-Haas10th June 2009
If your brand executes multiple campaigns across a variety of channels with each following its own strategy, whatever final results these efforts may provide will not be on a par with the results you could have potentially received by running an integrate... Read >
Author: cbelden15th May 2009
The primary tenets are all the same and the essential difference lies in the way of perceiving the process of marketing. The online process entails the knowledge about different fields of information technology. This information has to be coupled along wi... Read >
Author: Rupiz Media08th May 2009
Today becoming an internet marketer is a dream of everyone to earn money and to become successful. We all either want to known as Mr. Internet Marketing like Dave Davis, Matt Cuts etc. Internet Marketing should be your main objective like starting your ow... Read >
Author: ultratechinc08th May 2009
Today becoming an internet marketer is a dream of everyone to earn money and to become successful. We all either want to known as Mr. Internet Marketing like Dave Davis, Matt Cuts etc. Internet Marketing should be your main objective like starting your ow... Read >
Author: Henry Funk05th May 2009
Online marketing is one of the newest fields in which products are being given a global feel and look. It is quite a vast field and involves many sub aspects which need to be properly understood in order for a product to be marketed online properly.
Th... Read >
Author: Rupiz Media08th April 2009
If you’re looking to achieve greater results this year, then it’s a great time to look at the state of your business right now. Start reassessing your goals and look at how to improve your business practices. Make sure you read Plan Or Not To Plan? to... Read >
Author: Tyrone08th April 2009
I read once a long time ago that all you really need to get started in business is a good idea and a great business card, and I've found that's pretty much still true today.
But not all business cards are created equal. A bad business card is more of ... Read >
Author: Veronika Noize12th March 2009
A Buyer Persona is a group of people that share similar demographics and interests. In the 1996 Presidential election, the Clinton campaign went after a group of voters they felt were the key to the election – the Soccer Mom.
The idea behind creat... Read >
Author: Corte03rd February 2009
We all think we are in the real estate investing business. This is a fundamental mistake!!
It's true that we have checks written to us in exchange for services of buying and selling houses, so it's understandable to think we're in the business of rea... Read >
29th January 2009
If your website could produce thousands of dollars in sales for you every month, what would it be worth to you? We all know about the explosive growth of the Internet, for more detail go to: www.my-early-days-on-the-net.com.how it is responsible for billi... Read >
Author: pankajverma02nd December 2008
For marketing to really work it needs to have a clear focus and intent behind it. You have to have a purpose for getting it made, even if that purpose is just about improving your company image or getting your name out to more people. No matter what the... Read >
Author: charen18th November 2008
Pretty well every marketing strategy or tactic that exists can fall under one of these three areas: writing, speaking and networking.
Most of us usually have a clear "winner" in terms of which activity we enjoy doing the best or know the most about.
... Read >
Author: Jody10th November 2008
Many small business owners dislike marketing and do it grudgingly, even though we know it's absolutely key to having any success.
There are many reasons why people seem to procrastinate with their marketing: they don't really understand the tactic or ... Read >
Author: Jody30th October 2008
Every business needs a marketing framework - but many new small businesses get confused about which steps they need to take first.
I define a marketing framework as the basic structure of your overall marketing action plan that also encompasses the cor... Read >
Author: Jody08th September 2008
I got another one of those calls the other day.
"Liz, can you make me a brochure?"
Many business owners have been sold on the notion that they need a tri-fold brochure or they are not really in business. I’m telling you right now, forget it...e... Read >
Author: Liz Walker03rd July 2008
If you are thinking of hiring a SEO company to do your job of getting a higher ranking on search engine results, it is a good idea. After all you have to focus on your business and business strategy rather than worry about computer programs, web designing... Read >
Author: JessicaThomson28th May 2008
Give your next marketing campaign a boost with promotional pens. If you want a cost-effective and efficient way to advertise your business, promotional pens can be the best choice. You can see an incredible return on your marketing investment when you mak... Read >
Author: Justin Blackhurst18th April 2008
Promotional items have become a part and parcel of every company’s marketing strategy, so much so that they are used aggressively in every sector these days for hard core marketing purposes. They have started word of mouth advertising wherein the knowle... Read >
Author: Tina Rinaudo07th April 2008
During the dot-com bubble from 1995 to 2001, Internet companies and firms in related fields experienced tremendous growth. At that time, these companies concentrated their marketing efforts mainly on product marketing, events marketing, marketing communic... Read >
Author: Jeff Curley04th April 2008
Want to get Better at your Marketing today?
For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're not real sure about what works best for us. And probably because of some past frustrations,... Read >
Author: Meena Kumari19th March 2008
Logos have become part & parcel of our daily lives we identify the things by logos. Each product has its own unique identity & that is recognized by its logo. With new economy developing the logos form a core part of corporate branding. The logos give an ... Read >
Author: Andy03rd March 2008
When companies plan to consolidate their corporate identity, reinforce their business message, and boost sales promotions, they have to fight in various challenging, traditional, daunting, and innovative ways. You can’t generate positive response for yo... Read >
Author: Gareth Parkin26th February 2008
Logos have become part & parcel of our daily lives we identify the things by logos. Each product has its own unique identity & that is recognized by its logo. With new economy developing the logos form a core part of corporate branding. The logos give an ... Read >
Author: Andy05th November 2007
Your web site marketing strategy is the essential factor that determines the success or failure of a business web site. This is true whether your web site is an extension of an offline business, or you run an completely online business. Web site marketing... Read >
Author: Eric Menzies04th April 2007
One of the few complaints I hear from small business owners when it comes to generating business or leads by way of referral is that too many of the referrals they are offered aren't a fit for the business. The referrals are either unqualified, don't need... Read >
Author: John Jantsch05th March 2007
Having a great looking website is just the beginning. It takes much more than that to create a high demand for your offer.
It takes planning, marketing & organizing your business to expand your reach and handle the demand.
Some people believe - ... Read >
Author: Jonn Thomas25th July 2006
Copyright 2006 John Jantsch
One of the few complaints I hear from small business owners when it comes to generating business or leads by way of referral is that too many of the referrals they are offered aren't a fit for the business. The referrals are... Read >
Author: John Jantsch01st May 2006
Copyright 2006 Ike Krieger
Do your employees and staff really know and understand your core marketing message? How effective are they at sharing that message?
If you really want your business to grow the people in your organization need to be taugh... Read >
Author: Ike Krieger31st March 2006
Copyright 2006 Marketing Maven
For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs.
Starting today, make sure that you are... Read >
Author: Wendy Maynard21st December 2005
Many entrepreneurs ask me, "How do I get started? Where do I begin with marketing?"
I often see businesses spend a great deal of time and money on logos, websites, mailers and other tangible items, only to regretfully discover later that they somehow ... Read >
Author: Martha Carnahan04th December 2005
Copyright 2005 John Jantsch
PR is a powerful small business marketing tool. By PR, I mean getting positive press mentions about your firm in local, trade and national publications.
The reason these mentions are so powerful is because they are seen t... Read >
Author: John Jantsch09th September 2005
Want to get Better at your Marketing today?
For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're not real sure about what works best for us. And probably because of some past frustrations, ... Read >
Author: Kevin Dervin
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