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Economies of Scale vs. Economies of Scope

27th March 2006
Generally speaking, economies of scale is about the benefits gained by the production of large volume of a product, while economies of scope is linked to benefits gained by producing a wide variety of products by efficiently utilising the same Operations.... Read >
Author: Ezra Bar

Marketing Strategy

19th August 2005
Marketing Strategy 101When it comes to marketing strategy blunders, pretty much everybody remembers the nosedive failure of New Coke, right? But what most people don't know is the fascinating story behind the story, & the valuable lesson it reveals.In... Read >
Author: Daniel Levis
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