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02nd September 2009
Not so long ago, small businesses and non-profit organizations across the board were faced with a tough question: do we need a Web site? We know the answer to that as the majority of small businesses and non-profits offer effective sites that not only pro... Read >
Author: wbdoyle21st August 2009
Do you or members of your organization spend too much of their day managing appointments over the phone? Calling leads, scheduling appointments, confirming appointments and even rescheduling appointments are all part of most sales or service type organiza... Read >
Author: Alicia13th August 2009
Good communication is among the top five characteristics needed by teams and leaders to succeed in a complex working environment. Recent research has identified good communication along with strong organizational support, high levels of leadership compete... Read >
Author: Simon Lee Smith27th July 2009
When it comes to media relations or public relations, most business executives want to be on the cover of the New York Times. However, as many politicians and CEOs will attest to, being on the cover of a newspaper or magazine may be as negative as it can... Read >
Author: Rozer24th July 2009
Managing your external reputation involves using the press to get your messages out and protecting your reputation.Reputation management can become tricky when it involves the press, because you lose a little bit of control over the message you want to ge... Read >
Author: Rozer09th June 2009
When it comes to media relations or public relations, most business executives want to be on the cover of the New York Times. However, as many politicians and CEOs will attest to, being on the cover of a newspaper or magazine may be as negative as it can... Read >
Author: Mark K09th June 2009
Managing your external reputation involves using the press to get your messages out and protecting your reputation. Reputation management can become tricky when it involves the press, because you lose a little bit of control over the message you want to ... Read >
Author: Mark K01st June 2009
All businesses dream of the day when they will land that front-page story in the local paper or even national press via top-tier media like the New York Times or USA Today .
An expert in marketing communications, Kristina Hill provides integrated marke... Read >
Author: justinkenedy01st June 2009
All businesses dream of the day when they will land that front-page story in the local paper or even national press via top-tier media like the New York Times or USA Today .
An expert in marketing communications, Kristina Hill provides integrated marke... Read >
Author: justinkenedy20th May 2009
PR Agency
When you launch and start growing your business, it is very important that you go for setting up a local public relations campaign. You face a lot of challenges when it comes to setting up your business. You should be able to write good bus... Read >
Author: Mansi Gupta10th March 2009
A book announcement press release helps us tell the world our new book is available for purchase. It’s often sent to the media with a copy and included in the book’s press kit. It’s not the only media relations tool you’ll want to use to generate ... Read >
Author: Sandra Beckwith18th February 2009
Yes, it's true, you have to be really careful with any media interview, particularly if you're dealing with Western media. A lot of them have a "gotcha" mentality which means they're after something sensational, quirky or different to make their name at t... Read >
Author: kel18th February 2009
Yes, it's true, you have to be really careful with any media interview, particularly if you're dealing with Western media. A lot of them have a "gotcha" mentality which means they're after something sensational, quirky or different to make their name at t... Read >
Author: kel01st December 2008
This may be the biggest misconception of them all. Don’t think that you have to work with a company that specializes in your field. Although that can have its upsides, it can also be a huge disadvantage.
II. I Can Only Work With A Public Relation... Read >
Author: Anthony11th November 2008
An outside public relations firm can give you a new perspective on your campaign’s needs, strengths, and weaknesses. They can see your business in a new light. Plus, PR is their job, they know how to pitch, they have the contacts, and they know how to... Read >
Author: Anthony24th June 2008
More and more companies who want to become successful are hiring PR agencies to help them out. A PR agency is very important for your company because public relations are a very crucial aspect of business nowadays. You need to hire a PR agency that unders... Read >
Author: Christopher07th May 2008
In a battle of broken relations both companies Sky and Virgin are trying to explain the possible reasons as to why things are going so bad in their media relations, in one side we hear about a possible intervention by Sky in order to prevent Virgin's take... Read >
Author: John Sern25th March 2008
The vital importance of effective web design is becoming clear to a number of businesses who are competing for customers online. This is because many businesses are relying for their website for their sales, and investing most of their marketing budget on... Read >
Author: NameHog19th March 2008
PT HM Sampoerna Tbk has been launch the new super slim kretek cigarettes "Sampoerna Avolution" the new brand from sampoerna cigarettes as the leader of innovation of cigarettes production in the world.
The different like before from this new cigarettes w... Read >
Author: Deep Nuke21st January 2008
Public Relations (or ‘media relations’) can be a central part of the marketing mix, but it is a different aspect to marketing itself, which usually focuses on market share and consumer relations. PR can include building consumer awareness and guiding ... Read >
Author: Sylvia Kittens22nd October 2007
Most of us prefer to place our trusted business affairs, such as strategic outreach through public and media relations, in the hands of experienced practitioners. Whether with our attorney or IT vendor, our airline pilot or our accountant, we value experi... Read >
Author: Rebekah Wortman25th July 2007
So you've hung up your shingle and clients aren't exactly beating a path to your door. What can you do? Well you might think standing out on the street with a megaphone will do the trick. And it may be one way to gain attention for your business, but an o... Read >
Author: Sue Currie31st January 2007
Lifestyle Entrepreneurs are entrepreneurs who all have something in common.
They believe that their lifestyle is as important as financial results. They stay motivated and focused in their business because they truly love what they are doing. They kee... Read >
Author: Dr. Simor14th December 2006
Copyright (c) 2006 UpLevel Strategies
Tradeshows offer abundant opportunities for proactive and positive marketing experiences. Tradeshow and marketing managers are under pressure in today's economy to gain greater visibility. Meanwhile costs for show ... Read >
Author: Kelly ONeil06th November 2006
This is one of the many questions I’ve had to answer since starting on my nationwide virtual book tour on November 1, 2006 – November 30, 2006 to promote my first self-published promoting eBook, “A Complete Guide to Promoting & Selling Your Self-Pub... Read >
Author: Dorothy Thompson19th August 2006
If your company is planning to exhibit at a trade show and your firm has an intriguing new product or service to showcase, you may be able to generate thousands of dollars in free exposure by hiring a public relations specialist to get national and intern... Read >
Author: Dick Wheeler17th August 2006
The Placement Crash – The Failure of PR in the Conversation World
Traditional public relations yields a common problem called "Placement Crash," which is like a sugar crash in business – something that gives you a brief high, but bottoms out fast and l... Read >
Author: James Clark20th June 2006
People often ask me how I managed to get a major newspaper like The New York Times to write my story. My response is, "Nineteen years of growing a successful business." You have to lay the groundwork before you can expect national media attention. The hea... Read >
Author: Vickie Milazzo RN, MSN, JD24th May 2006
Do I believe there is a secret to happiness? I'll bet you expect me to say "NO, there is just no simple secret." While it is true that there are many factors that affect our happiness, I believe there is one secret that determines whether those factors ... Read >
Author: David Leonhardt01st May 2006
In today's world of integrated marketing, the line between advertising and public relation (PR) is blurring day-by-day. The fact is that the distinction between PR and communication is virtually non-existent. PR is a science that, if applied in the right ... Read >
Author: Anurag Batra27th April 2006
Nearly every day, there are new discoveries that bring to mind how the Internet has changed a lot of our communication traditions. In its arena alone, the web offers a lot of ways for two or more people to communicate. Needless to say, the Internet is one... Read >
Author: Mary Ann Carolyn Dalangin-Tordecilla20th February 2006
Blogs.
The task of marketing a website can sometimes be a very boring task. Yes, marketing is important and vital to the success of a business but it cannot be denied that the tedium could get to the most persistent internet marketer or business owner.... Read >
Author: Adrian Lawrence09th February 2006
January 23, 2006
Banff - Lake Louise: Stunning Beauty and Nature At Its Best in the Canadian Rockies
For the first time ever, my husband and I are going to go skiing in the majestic Rocky Mountains: in March of 2006 we are going to go to stay a week... Read >
Author: Susanne Pacher06th February 2006
There have been media reports that the military has been talking out of turn, and counter views have also been expressed on the topic by some supposed thinkers. It is not by individual perceptions that policies are made and the subject, in today's context... Read >
Author: Pawan Kumare14th January 2006
Bioterrorism has a history like anthrax attacks and is the most dreadful of all the probable massacres by terrorists and prompts us to instantiate the first step in bioterrorism preparedness by choosing the right safety gear like gas masks for bioterroris... Read >
Author: Andy jones22nd November 2005
Public relations entail media relations, creation of press releases, copywriting and making of brochures/catalogues, advertising, and sponsorship. Whether you have a home based business, a freelance service provider, or run a small firm/ business, you wil... Read >
Author: Paul Wilson01st July 2005
Not a single reporter showed up at our media event. And we were thrilled.
Not a single photographer showed up to capture the moment. And we were pleased as punch.
Not a single newspaper knew about the event. And we received front page coverage ... Read >
Author: David Leonhardt08th January 2005
By David Leonhardt
"Cindy, where's that local news story? I need it yesterday!"
"Coming right up, boss. I'll have it to you soon," Cindy shouted back.
"Yesterday isn't soon enough!"
Cindy clicked on her screen. "You have mail." She looked at... Read >
Author: David Leonhardt
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