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11th February 2008
By Kalena Jordan
Are you currently seeking employment? Looking for a new profession? Considering a career change? Then a job in the field of Search Engine Marketing should be at the top of your list. Here are 10 reasons why:
1) The Search Industry... Read >
Author: Bruce Gow17th November 2006
The Five Most Common SEO Mistakes
by Kalena Jordan
Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of ?optimized? sites that use search engine optimization (SEO) ... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan
18 November 2003
As a busy search engine optimization consultant, I don't have a lot of time to manage my website. But recently I learnt the hard way about the fickle nature of website visitors and the damage that having a user... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan
15 August 2003
A recent study of New Zealand's Top 100 Companies by us here at Web Rank Ltd has revealed that every single one of New Zealand's leading companies have web sites that sabotage their ability to be found by Interne... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan
4 July 2003
Search engine optimization has come full circle in the last couple of years.
Back in the mid 1990s it was easy to achieve high search engine rankings. Just tweak your META tags and site copy with keywords and su... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan
24 March 2003
I've seen a lot of articles around lately about how to pick and choose a search engine optimization company. That's fine and dandy, but it often works the other way around in this industry. The most successful SEO... Read >
Author: Kalena Jordan08th January 2005
20 February 2003
Interview With Dakota Sullivan of LookSmart
Vice President of LookSmart, Dakota Sullivan, is apparently a very busy man. Nevertheless, he finally took time out to be interviewed by Web Rank CEO Kalena Jordan. In the interview, Mr ... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan 21 January 2003
Those of you who are long time subscribers to our newsletter The Search Light will remember my article from way back in December 2001 titled Search Engine Predictions for 2002.
It's time to take a look at that ar... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan and Dan Thies
3 December 2002
[Kalena] Following our successful experiment of setting up a news feed for my site, search engine marketer Dan Thies and I have joined forces to write this article to show other webmasters how they ... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan 8 November 2002
If you're reading this and your web site doesn't contain any body text on the home page, give yourself a good smack and go to your room without supper. When you're ready to behave and design your site with the search ... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan 15 October 2002
The history of search engines is a bit like the plot of a soap opera. You know - Bo finds Hope, Bo loses Hope, Bo finds Hope again only to discover it's actually Hope's long lost evil twin Princess Gina and so on.... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan 29th August 2002
How many times have you seen an article referring to SEO (search engine optimization) as a "Black Art" or "underhanded", "manipulative", "sleazy", "deceptive", "sneaky" etc. I could go on and on but you get my drift... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan 8th July 2002
FirstPlace Software™, creators of the popular web site marketing software WebPosition Gold ™, recently announced the forthcoming release of the long-awaited version 2 of their product. WPG v2.0 is already available in ... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan kalena@high-search-engine-ranking.com 27th May 2002
As you would have heard, FirstPlace Software™, creators of the hugely popular
WebPosition Gold ™ search engine marketing software, recently announced the
forthcoming release of t... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan 21st April 2002
You may have heard that Looksmart Ltd have made some changes to their business model lately. In fact, Looksmart have made the profit-driven decision to move Looksmart.com from a Paid Submission based directory to a P... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan 19th February 2002
Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of "optimized" sites that use search engine optimization (SEO) techniques th... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan 17th January 2002 (Note - 26th January 2003 : Please note that this article is over a year old and some of the links and companies mentioned are no longer valid).
If you've been reading our newsletter (The Search Light) regularly,... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan 17th December 2001
Never try to predict the unpredictable. That's advice I have been given
and advice I am going to completely ignore this month, by attempting to
predict the movements of the volatile search engine industry over... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan 17th November 2001
Does your web site target a particular market? Is it geographic or demographic? Male or female, young or old? Business or consumer?
Targeting your niche market via search engines can be a very efficient and e... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan kalena@high-search-engine-ranking.com 9th October 2001 (updated 12th December 2001).
[Please note this article is now out of date and the various pricing and business models have changed significantly. For up to date information, p... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan (updated 25 November 2003)
Remember those little quizzes you used to see in magazines with headlines like: "How Compatible Are You and Your Partner?" or "Are You Dating Mr Wrong?". Well, we thought it might be fun to create a 10 mi... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan 4th August 2001
Someone asked me recently to name the most critical element of any search engine optimization campaign. I didn't hesitate to respond "keyword selection".
Like it or not, the keywords and phrases you select to desc... Read >
08th January 2005
By Kalena Jordan 1st July 2001
If I was to ask you right now "Are you absolutely certain that your web site is optimized for high search engine rankings?", what would you say?
What if I was to ask "How many search engines has your site been reg... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan 24th December 1999
Have you ever looked at a web site that wasn't quite right? Perhaps the content didn't fit properly in a frame or the text was all skewed across the page? Or even worse, you get error messages for parts of a site... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan 10th October 1999
You may have noticed a plethora of big name Australian retailers recently launching or announcing plans to launch brand new web sites. Freedom Furniture, Cue Design, Country Road, Liquorland, Angus & Coote/Goldmark... Read >
Author: Kalena Jordan08th January 2005
By Kalena Jordan
1 July 2004
One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation!
As I'm always explaining to my SEO101 students, there are some important steps to take ... Read >
Author: Kalena Jordan
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