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Beware of the Social Media Marketing Guru: Don’t be fooled by fancy clichés and buzzwords!

09th July 2012
Social media has become such an essential tool in today’s business environment, but too many companies have been caught snoozing, having to play catch up. So when someone says they can help you, beware of the social media marketing guru! Just like whe... Read >
Author: Eddie Velez

Does anyone know what the cloud is?

25th June 2012
The Cloud has become one of the most overused buzzwords in IT. We tend to know what it means to consumers – it’s the kind of thing that Apple does so well such as online backup and synchronisation. But when it comes to hosting, there is a strange secret ... Read >
Author: Norbert Lukacsi

Difference between Translation and Interpretation

07th June 2011
Over the past few years, the terms "Language Translation" and "Language Interpretation" have emerged as two of the busiest buzzwords in the Language Service Industry. Although they appear to be and are often mistaken to be synonyms, there are significant ... Read >
Author: carmen

The Two Misunderstood Buzzwords of Advertising – Digital vs. Interactive

04th June 2010
If you are an avid reader of ad agency blogs, you may notice two buzzwords that are consistently misused - digital and interactive. Unfortunately, many marketing agencies incorrectly swap these words to fit the latest trend in the advertising world. I... Read >
Author: David

Kaizen - Lean Manufacturing Continuous Improvement

14th August 2007
Kaizen - Lean Manufacturing Continuous Improvement One of the most popular buzzwords in business today is the word "kaizen". It is a Japanese word meaning "incremental improvement". Kaizen was formalized by the Toyota Production System, which is now... Read >
Author: C Wright

Abuse of Technology

31st August 2006
Rapid advances and continuous innovation in technology have made the world a smaller place. Internet has made it possible to access information and to communicate free of charge to a person sitting at the other end of the world from the comfort of one's h... Read >
Author: Shantala Raman
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