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15th September 2009
More and more businesses today are relying on the Internet to increase their exposure to potential clients and generate more sales. You might own a PR firm, an advertising agency, a local computer shop, or a printing company, and have clients ask for your... Read >
03rd September 2009
PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an “ideal” PR company. Since public relations are about communication and steering the company tow... Read >
Author: wbdoyle02nd September 2009
Not so long ago, small businesses and non-profit organizations across the board were faced with a tough question: do we need a Web site? We know the answer to that as the majority of small businesses and non-profits offer effective sites that not only pro... Read >
Author: wbdoyle25th August 2009
There are many types of companies that may choose to work with a healthcare or medical public relations agency. These companies market medical devices, pharmaceuticals, biopharma products or perform research in the life sciences. Calling upon the expertis... Read >
Author: schwartz-pr07th August 2009
It seems all we hear is the skeptical chatter about if social media is just an internet fad. Amid all this noise, Twitter has left critics speechless with its ever increasing growth. Most internet experts would not credit the recent minor improvements w... Read >
Author: Doctor DubLi23rd July 2009
It's no secret that link building, the process of getting quality websites to link to your website, is a great way to boost your website's link popularity, search engine visibility and site traffic. The idea behind link building is that as your site incre... Read >
Author: jeyanth10th July 2009
In the 'old days,' there was a specific formula to book promotion. A no-holds barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book signings. It was a hold-nothing-back author tour where the... Read >
Author: heena30th June 2009
It's no secret that link building, the process of getting quality websites to link to your website, is a great way to boost your website's link popularity, search engine visibility and site traffic. The idea behind link building is that as your site incre... Read >
Author: CollynFloyd17th June 2009
If your phone were to suddenly start ringing off the hook with motivated sellers calls, how would that impact your business? Would you then be able to reach a goal or two that you have set for yourself?
Success in creative real estate investing hinges u... Read >
Author: Cheryl James15th June 2009
Copyright (c) 2009 Cary Ganz
What is an autoresponder and why do you need one if you are planning to start or expand your online or offline 'brick and mortar' business. This article will explain why and how to select the right autoresponder for your bu... Read >
Author: cganz01st June 2009
All businesses dream of the day when they will land that front-page story in the local paper or even national press via top-tier media like the New York Times or USA Today .
An expert in marketing communications, Kristina Hill provides integrated marke... Read >
Author: justinkenedy01st June 2009
All businesses dream of the day when they will land that front-page story in the local paper or even national press via top-tier media like the New York Times or USA Today .
An expert in marketing communications, Kristina Hill provides integrated marke... Read >
Author: justinkenedy20th May 2009
The world is becoming smaller day by day and can be rightly called ‘The Global Village.’ Since reaching the consumers of far distant countries has become easier, business enterprises are taking help of Public Relation companies with international netw... Read >
Author: Mansi Gupta20th May 2009
“Survival of the fittest,” is the term what many companies believe in, today. With the world becoming more and more compact and with companies trying their best to reach the local buyers, the need for a good PR firm is increasing day by day.
Toda... Read >
Author: Mansi Gupta18th May 2009
If we consider about the true purposes of public relations, first thing that comes to our mind is its impact on the growth and development of a business. In order to achieve success in its objective, a PR exercises provide information to the people which ... Read >
Author: Mansi Gupta04th April 2009
On the launch of a product, sometimes, an advertising campaign fails to bring about the desired result as expected by the company, and then in such a condition, it employs a public relation firm to take over the responsibility of image building for the pr... Read >
Author: Mansi Gupta27th March 2009
5 Great Free Ways to Promote Your Business
In a time when small businesses are working hard to survive this tough economy advertising in trade journals, television or radio ads, or paying a PR firm to publicize your business can be a scary prospect. If y... Read >
Author: Steph Hill02nd March 2009
Have your heard this before from your sales or marketing department? Whose fault is it, that sales are slow now? Is it the economy, the marketing department, your PR firm or sales? Who should you blame? If you are like most people, you want to pass the b... Read >
21st January 2009
As a professional PR, I've never liked the way movies portray public relations people. Usually, they're characterized by Hollywood as slick talking flim-flam artists who promise the universe and deliver next to nothing.
And there's a reason why Hollywo... Read >
Author: Marsha Friemdna01st December 2008
This may be the biggest misconception of them all. Don’t think that you have to work with a company that specializes in your field. Although that can have its upsides, it can also be a huge disadvantage.
II. I Can Only Work With A Public Relation... Read >
Author: Anthony11th November 2008
An outside public relations firm can give you a new perspective on your campaign’s needs, strengths, and weaknesses. They can see your business in a new light. Plus, PR is their job, they know how to pitch, they have the contacts, and they know how to... Read >
Author: Anthony10th November 2008
Protecting Communications Made to a PR Professional
Rose Garcia Moriarty, Esq.
The day will come, if it hasn’t already, when that high-profile case will land on your desk; be it the divorce of a major league sports figure, a gruesome murder involvin... Read >
Author: mediamasters09th September 2008
If you are looking for internships in film, entertainment, publishing, advertising, fashion, for a PR firm, sports agency, or for a production company. There is no other place which offers you as many internship opportunities as Massachusetts. For more in... Read >
Author: Webmaster28th August 2008
Vacation days come with the job for a reason. Your ability to stay focused and enthusiastic about your work will ultimately determine both its quality and your quality. With the shaky conditions of the economy, it might seem as though there's just no ti... Read >
Author: Enid Glasgow15th August 2008
A brand is much more than a logo. It is the roadmap your business uses to define relationships with all stakeholders in a business—from customers to vendors to investors and employees. It helps direct the graphic designer, advertising agency, marketing ... Read >
Author: Tina Schweiger14th August 2008
When it comes to book promotion, most authors are hitting on just one cylinder (if that). In the "old days," there was a specific formula to book promotion. It was a hold-nothing-back author tour where the writer would "appear" in a given city and get som... Read >
Author: Jeetsi22nd July 2008
In the 'old days,' there was a specific formula to book promotion. A no-holds barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book signings. It was a hold-nothing-back author tour where the... Read >
Author: capil00122nd July 2008
In the 'old days,' there was a specific formula to book promotion. A no-hold barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book signings. It was a hold-nothing-back author tour where the ... Read >
Author: MANOJ VERMA211th June 2008
You don't have to incur more costs like adding more staff or hiring a PR firm at an exorbitant price to create a publicity platform. There are other ways to get out the news about your law firm.
But it is an essential part of marketing the value of yo... Read >
Author: Ruth Klein09th June 2008
If you are a new business you probably haven’t had too much exposure to the world of PR yet. Let me tell you a little about it.
A PR firm manages the flow of information between an organization and the public. Thats it. That is the main purpose of... Read >
Author: Ben02nd June 2008
Why do you think that public relations have become an integral part of business nowadays? It is simply because of the fact that public relations determine the way the public will look at your business. Thus, in order to have a successful business that has... Read >
Author: Christopher25th May 2008
Great! You've invented a better mouse trap. You're the smartest consultant advisor, guru ever to pick up a microphone and wear shoes. You've figured out how to turn chicken feathers into gold, toilet water into oil, and the Sunday paper into a stack of $1... Read >
Author: Barry A Densa02nd April 2008
Let’s assume you know the definition of public relations: unpaid publicity achieved by pitching press releases and bylined articles to editors at newspapers, trade magazines and business journals.
And let’s assume you know the value of PR is up to 1... Read >
Author: Willy Gissen31st March 2008
Copyright (c) 2008 Paul McBride
Many people who leave the corporate world are unprepared for their new life; being their own boss and working from home. The separation that existed for the former employee is no longer there. New disciplines must be a... Read >
Author: Paul McBride25th March 2008
PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important th... Read >
Author: Ashish Kr. Srivastava11th March 2008
As a national pr firm who is a provider of talk radio guests, we're frequently hired by marketing, PR and ad agencies to arrange interviews for their clients on talk radio shows around the country. We've been doing this for nearly 15 years and have found ... Read >
Author: Marsha Friemdna21st September 2007
Was at the launch of the Mercedes M- and S-Class. Times surely have changed in the Indian and global markets. A few years back, I remember when Merc entered the Indian market, the first press con had a 'selected media list'. This time the list had signifi... Read >
Author: Deepesh20th September 2007
I talk a lot about how times, they are a changin'. It's inevitable that we will not be able to reach customers in the ways we did in the past. To successfully grow any business, you have to be open to change. Customers adapt faster than businesses, and th... Read >
Author: eggmarketing02nd August 2007
I began my career as an intern at Arment Dietrich. I was hired on full-time as an account coordinator at the end of my three-month internship. And within six months, I was promoted to assistant account executive. I also was given the responsibility of scr... Read >
Author: marketwatch20th July 2007
As business owners I'm sure you recognise the power of publicity and how positive media coverage can have an impact on your business. Free media exposure has a lot more credibility than advertising. In fact it's said that publicity is seven times more eff... Read >
Author: Sue Currie17th July 2007
Finding the right public relations firm is extremely important, more so than small and medium-sized businesses seem to think. Many business owners eschew the services of public relations firms. They feel like they don't need them at all. Everyone believes... Read >
Author: voraphong phengtong29th June 2007
If you want to be booked on a radio show then you have to provide entertaining, informative content. Think you don’t have the right content for a radio show? Think again.
If you can answer “yes” to any of these then you can be a guest on a radi... Read >
Author: Matt Bacak05th June 2007
Some of you may have heard me emphasize this before but I think it is worth repeating. Whether you own your own business or you work for a major corporation, consider yourself self-employed and you will create more agency at work and better results in the... Read >
Author: melaniward26th April 2007
When you go on a business trip one of the most important things to bring with you are your personal business cards. In China your business card is very important . Doesn’t matter if you go to a trade show, a meeting or even a local bar. Networking in Ch... Read >
Author: Eric Castro17th August 2006
The Placement Crash The Failure of PR in the Conversation World
Traditional public relations yields a common problem called "Placement Crash," which is like a sugar crash in business something that gives you a brief high, but bottoms out fast and l... Read >
Author: James Clark22nd July 2006
According to the ISP Interland's Summer 2005 Small and Medium-sized Business Barometer, SMB's are getting a return from their Internet Marketing Strategy - company websites are providing valuable leads and sales. 57 percent of business leaders surveyed sa... Read >
Author: No Last Name01st June 2006
What is Web site PR Anyway?
Public relations is how a business conveys information to the public to build good will, credibility, name recognition and prestige. PR activities include:
Press releases, articles and newsletters;
Company-sponsored even... Read >
Author: Aaron Wittersheim08th April 2006
Hip Clean Comedy Comes of Age ...
By Susan Zahn
4.6.2006
NASHVILLE, TN -- For those who still labor under the misconception that Christian television is boring and uncool, Logan Sekulow has arrived just in the nick of time. Clean comedy has never ... Read >
Author: Susan Zahn21st March 2006
PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an "ideal" PR company. Since public relations are about communication and steering the company towards... Read >
Author: Paul Wilson18th October 2005
10/16/2005
According to the ISP Interland's Summer 2005 Small and Medium-sized Business Barometer, SMB's are getting a return from their Internet marketing strategy - company websites are providing valuable leads and sales. 57 percent of business leade... Read >
Author: Sally Falkow25th September 2005
PUBLIC RELATIONS VERSUS "CONSUMER GENERATED MEDIA" FROM BLOGGERS
Marketing World News Special Report
With the rise of Blogs across the U.S., a new type of information dissemination has grown to mammoth proportionsconsumer generated media produced b... Read >
Author: Steve Blom08th January 2005
Scottie Claiborne
One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how... Read >
Author: Scottie Claiborne
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