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Articles, tagged with "housley"

When Requesting Links

07th January 2009
When Requesting Links By Sharon Housley Link building is an important aspect of search engine optimization. Search engines view a link as a vote of confidence in a website or webpage. The more links from related sources the greater the webpage's impor... Read >
Author: S. Housley

Directory Submissions That Matter

25th November 2008
Directory Submissions That Matter By Sharon Housley Links from different directories have different values. A webmaster's time is limited, and most webmasters want to get the biggest bang for their bucks. So where should they start when it comes to di... Read >
Author: S. Housley

Staying Ahead of the Competition

23rd October 2008
Staying Ahead of the Competition By Sharon Housley Staying ahead of the competition can be an on-going struggle. While it is not healthy for a company to focus too much time and attention on the competition, it is important to stay abreast of what you... Read >
Author: S. Housley

Tips For a Great Real Estate Video Podcast

25th March 2008
Tips For a Great Real Estate Video Podcast By Sharon Housley The use of technology can define the success or failure of a business. This is no more evident than in the real estate industry. Realtors who flocked to the latest technologies, adopted them... Read >
Author: S. Housley

What is the Purpose of Your Website?

10th March 2008
Website Sales Purposes By Sharon Housley When designing a website, it is important that webmasters ask some general questions before they begin the design process... What Is The Purpose Of Your Website? Many companies use websites to establish t... Read >
Author: S. Housley

Web Log Analysis

29th February 2008
Web Log Analysis By Sharon Housley Everyone who understands Internet Marketing will tell you to analyze your web logs... but what does that really mean? What particular things should you pay attention to when analyzing your web logs? Errors - Page ... Read >
Author: S. Housley

Avoid These Common Web Mistakes

22nd February 2008
Avoid These Common Web Mistakes By Sharon Housley Webmasters need to avoid making these common web design mistakes. Website visitors who have a pleasant experience on a website are more likely to trust the website, and as such they are more likely to ... Read >
Author: S. Housley

ROMM - Basics of Search Engine Optimization

06th February 2008
ROMM The Basics of Search Engine Optimization By Sharon Housley The formula for webmasters looking for success with the search engines is ROMM (Research, Optimize, Monitor, and Maintain). Here are some helpful tips and details about each portion of th... Read >
Author: S. Housley

Web Design Q & A

31st January 2008
Web Design Questions and Answers By Sharon Housley How much do you know about web design? Take this web design quiz to find out how much you know about web design... What Is A Web Template? A website template is a ready-made HTML layout for webm... Read >
Author: S. Housley

Internet Marketing Resolutions for 2008

24th January 2008
Internet Marketing Resolutions for 2008 By Sharon Housley Internet Marketing Resolutions for the New Year Starting a New Year is all about self-reflecting. Most individuals celebrate the incoming year by looking back, determining what goals were me... Read >
Author: S. Housley

HTML Web Templates

22nd January 2008
HTML Web Templates By Sharon Housley HTML website templates can significantly ease the burden of designing and creating websites by providing webmasters with a ready-made web layout, structure, basic graphics, and color scheme. Templates can generally... Read >
Author: S. Housley

2007 Reflections, 2008 Predictions

17th January 2008
2007 Reflections, 2008 Predictions By Sharon Housley The lens through which viewers receive their news has changed. The images of struggle are no longer frozen in time; technology has helped preserve and personalize these conflicts by producing moving... Read >
Author: S. Housley

Business Card Tips

09th November 2007
Business Card TipsBy Sharon HousleyNetworking is an invaluable opportunity, and one that should not be wasted. In order to maximize networking, it is strongly suggested that all business professionals carry business cards. The business cards can be exchan... Read >
Author: S. Housley

Realtors Use RSS To Expand Their Reach

22nd October 2007
Realtors Use RSS To Expand Their ReachBy Sharon HousleyWhile many realtors have real estate blogs, which is quite evident in the directory of real estate blogs at http://www.real-estate-blogs/blogs/ many are missing the opportunity to extend their audienc... Read >
Author: S. Housley

Basic Color Theory for Designers

15th October 2007
Basic Color Theory for DesignersBy Sharon HousleyThe first box of crayons you ever got probably had the basic eight: black, white, red, yellow, blue, purple, brown and orange. And at that time, this was all you needed—every shade in the world fit into o... Read >
Author: S. Housley

Technology and Politics

28th September 2007
Technology and PoliticsBy Sharon HousleyAmericans have always had a say in their government, at least in theory. Since the Treaty of Paris was signed in 1783, the United States of America has been the "land of opportunity," where even a lowly log-splitter... Read >
Author: S. Housley

Listen to Your Customers

30th August 2007
Listen to Your Customers By Sharon Housley Mastering the art of managing customer complaints can seem like a thankless job, but keep in mind that for every customer that shares their worries, concerns or complaints, there are likely more that did not ... Read >
Author: S. Housley

Blog Tips for SEO

16th August 2007
Blog Tips for Search Engine Optimization By Sharon Housley Blogs are the current rage, and many webmasters have blogs but fail to use their blog to it's full potential. Blogs provide a steady stream of fresh content, and if this content is written and... Read >
Author: S. Housley

Simple Steps to Kill Search Engine Ranking

14th August 2007
Simple Steps to Kill Search Engine Ranking By Sharon Housley Tricking the search engines just does not work. The search engines do not look kindly upon webmasters who attempt to deceive the search engines about the content contained on a webpage. 1... Read >
Author: S. Housley

Steps to Positive Press Exposure

07th August 2007
Steps to Positive Press Exposure By Sharon Housley Press exposure can significantly impact a small businesses' success. Press releases are not just for big businesses; many small businesses find press releases to be an inexpensive way to gain exposure... Read >
Author: S. Housley

Financial Companies are Embracing RSS

01st August 2007
Financial Companies are Embracing RSS By Sharon Housley Financial institutions are reaching out to clients using RSS feeds. While banks and financial institutions are usually slow to adopt new technology, that is not the case with RSS adoption. More a... Read >
Author: S. Housley

Royalty Free Stock Photos For Web Design

20th July 2007
Royalty Free Stock Photos for Web Design By Sharon Housley Stock photography websites contain thousands of existing photographs that can be licensed for specific uses. A customer who uses stock photography instead of hiring a photographer can save tim... Read >
Author: S. Housley

Lawyers Use RSS Feeds To Increase Productivity And Profitability

05th July 2007
Lawyers Use RSS Feeds to Increase Productivity and Profitability By Sharon Housley Lawyers have never been known as a technical bunch, but more and more often you see a lawyer with a palm pilot making appointments and a blackberry for those urgent mes... Read >
Author: S. Housley

Copyrights and Trademarks

15th June 2007
Copyrights and Trademarks By Sharon Housley Copyright is a type of intellectual property. A copyright is a set of exclusive rights granted by the government for a limited time to protect the particular form, way or manner in which an idea or informati... Read >
Author: S. Housley

How Unique is Your Business?

06th June 2007
How Unique is Your Business? By Sharon Housley All business owners like to believe that their business is in someway unique or unlike any other business. At its core though, how different are small businesses really? Nearly all small businesses strugg... Read >
Author: S. Housley

Academia and Educators Utilize RSS Feeds

31st May 2007
Academia and Educators Utilize RSS Feeds By Sharon Housley Academia has embraced RSS as a means to educate, but scrutinizing how educational institutions are using RSS feeds in their daily routines show RSS is utilized can vary across different indust... Read >
Author: S. Housley

Why Independent Artists and Musicians Should Podcast

22nd May 2007
Why Independent Artists and Musicians Should Podcast By Sharon Housley Independent artists have long struggled to gain recognition and attract an audience. Without the backing of a major label it can be very difficult for independent artists to obtain... Read >
Author: S. Housley

Podcasting Just Might Be the Tool to Revolutionize Education

16th May 2007
Podcasting Just Might Be the Tool to Revolutionize Education By Sharon Housley Schools all over the country have flocked to podcasting as a new medium to assist the teaching profession. Professors are using podcasts to instruct students and get their ... Read >
Author: S. Housley

How to Locate Stock Photos for Websites

09th May 2007
How to Locate Stock Photos for Websites By Sharon Housley Professional photographs in a website give the website a professional look. Many webmasters do not realize that photographs are copy written and in many cases illegal to use a photograph or ima... Read >
Author: S. Housley

How to Conduct Podcast Interviews

03rd May 2007
How to Conduct Podcast Interviews By Sharon Housley Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential int... Read >
Author: S. Housley

How and Where to Locate Podsafe Music

19th April 2007
How and Where to Locate Podsafe Music By Sharon Housley Nothing really polishes a podcast more than background music or theme music. In the music world, these music segments are referred to as intros and extros. While many enjoy streaming Internet Aud... Read >
Author: S. Housley

Building An Image With A Logo

04th April 2007
Building an Image with a Logo By Sharon Housley Website design can be elusive to even creative individuals. Sadly some webmasters do not realize their incompetence and they post websites that have grainy graphics and turgid colors. If you are one of t... Read >
Author: S. Housley

Making Your Podcast Standout

28th March 2007
Making Your Podcast Standout By Sharon Housley Podcasts are relatively inexpensive to create, as a result, and the quality in published podcasts is extremely diverse. Corporate podcasts can be very polished audio productions while hobbyist experimenti... Read >
Author: S. Housley

Tips to Profit from Your Podcast

27th March 2007
Tips to Profit from Your Podcast By Sharon Housley Making Money for Podcasts Podcasts started out as fun ways for ambitious garage DJs, independent musicians and talk show hosts, who had not ventured into radio broadcasting as a way to show their stu... Read >
Author: S. Housley

13 Tips to Maintaining and Growing an RSS Feed Subscriber Base

14th March 2007
13 Tips to Maintaining and Growing an RSS Feed Subscriber Base By Sharon Housley You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your R... Read >
Author: S. Housley

Podcast Audio Recording Tips

01st March 2007
Podcast Audio Recording Tips By Sharon Housley Before you begin podcasting develop a plan and a format for your show. Determine the focus of your podcast and what types of guests you would like to interview. Time spent planning your show will contribu... Read >
Author: S. Housley

Why Niche RSS Feeds Matter

27th February 2007
Why Niche RSS Feeds Matter By Sharon Housley Just as the second generation of search engines and directories evolved into niche topic specific portals we are seeing the same occur in the area of RSS feed directories and search engines. While some dire... Read >
Author: S. Housley

A Quiz: Test Your Podcasting Knowledge

15th February 2007
A Quiz: Test Your Podcasting Knowledge By Sharon Housley How much do you know about podcasting? Take the podcast quiz and test your knowledge. Question: Are there any size limitations to podcasts? Answer: There are no maximums or minimums when i... Read >
Author: S. Housley

How to Get Ideas for RSS Feeds and Blog Posts

01st February 2007
How to Get Ideas for RSS Feeds and Blog Posts By Sharon Housley The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine wher... Read >
Author: S. Housley

Webmaster and Small Business Resolutions

11th January 2007
Webmaster and Small Business Resolutions By Sharon Housley New Years Resolutions Each and every year people around the world mark the first day of the New Year with resolutions. They resolve to do a wide variety of things, and while few resolutions a... Read >
Author: S. Housley

2006 Reflections and 2007 Predictions

04th January 2007
2006 Reflections and 2007 Predictions By Sharon Housley For the most part in 2006, the world escaped Natures wrath, but people were far less kind to their neighbors. 2006 is scarred not by the winds and oceans but by political turmoil across the globe... Read >
Author: S. Housley

Unique Selling Proposition

13th December 2006
Unique Selling Proposition By Sharon Housley Often businesses define themselves with what is called a unique selling proposition. Many businesses market their unique selling proposition to illustrate the advantages of their product or services. When t... Read >
Author: S. Housley

RSS Feed and Blog Etiquette

07th December 2006
Blog and RSS Feed Etiquette By Sharon Housley Citizen journalists and writers have become common place on the web. Perhaps you are considering blogging, but are unsure of how to enter the world of online journaling. As the medium has grown, I though... Read >
Author: S. Housley

Creative Rich Content

30th November 2006
Creative Rich Content By Sharon Housley We have all heard the term content-rich, but what does content rich really mean? Content rich means different things for different individuals, because what one person finds useful, another may not. Content r... Read >
Author: S. Housley

A Quiz: Test Your RSS Smarts

22nd November 2006
A Quiz: Test Your RSS Smarts By Sharon Housley You think that you have mastered the art of RSS, but how much do you really know? Take the RSS quiz to test your knowledge of RSS. Question: If something is in an RSS feed, it is perfectly fine to repr... Read >
Author: S. Housley

Compelling Articles Make Great Content

15th November 2006
Copyright 2006 Sharon Housley Writing Articles Articles are excellent tools to generate web traffic and product interest. Writing articles, may sound easy enough, but it is important that you write the proper types of articles to attract interested ... Read >

My Google Wish List

25th October 2006
My Google Wish List By Sharon Housley There are a number of "wishes" that I have for Google's future. While I would like number one ranking for all of my important keywords and phrases, but I would be willing to settle for Google acknowledging at leas... Read >
Author: S. Housley

Webmaster Tips

18th October 2006
Webmaster Tips By S. Housley According to Matt Cutts, there are over 100 factors that affect search engine ranking. For those of you who don't know, Matt is a Google guy guru, he is employed by Google but writes an independent blog and shares informat... Read >
Author: S. Housley

Spy on Your Competitors; 10 Tips To Monitoring The Competition

04th October 2006
Spy on Your Competitors; 10 Tips To Monitoring The Competition By S. Housley The old adage, "keep your friends close, and your enemies closer", is applicable not only to personal relationships but business relationships as well. While I'm not suggesti... Read >
Author: S. Housley

Spy on Your Competitors; 10 Tips To Monitoring The Competition

27th September 2006
Copyright 2006 Sharon Housley The old adage, "keep your friends close, and your enemies closer", is applicable not only to personal relationships but business relationships as well. While I'm not suggesting that you befriend your competitors, it is imp... Read >

Internet Marketing Quiz, Test Your Knowledge

19th September 2006
Internet Marketing Quiz By S. Housley Question - If I need to target a specific region, is it helpful to have a domain from that country? Answer - Yes. Both hosting location and domain extension matter and can influence search engine ranking in reg... Read >
Author: S. Housley

What Are Content Rich Sites?

18th September 2006
Copyright 2006 Sharon Housley What are Content Sites? If you are like many of those who started out with intentions of making millions online and are struggling to capture the attentions of the large search engines, you are in good company. Times ha... Read >

A Quiz: Test Your Internet Marketing Knowledge

12th September 2006
Copyright 2006 Sharon Housley Question - If I need to target a specific region, is it helpful to have a domain from that country? Answer - Yes. Both hosting location and domain extension matter and can influence search engine ranking in regional sea... Read >

Why Pay for Advertising That Does Not Yield Sales, Increase Your Conversions

07th September 2006
Copyright 2006 Sharon Housley Why pay for advertising that does not yield sales? Before you part with your cold hard cash, consider various ways to increase and maximize your conversions. The term conversion simply represents the number of website v... Read >

Blogging is a Dangerous Game

07th September 2006
Blogging is a Dangerous Game By S. Housley I have heard many a blogger say that blogging fills a need. While blogging provides a humanizing effect on news and journaling, it also opens a window into personal lives. The details shared in blogs were onc... Read >
Author: S. Housley

The Dangers of the Anonymous Internet

14th August 2006
Copyright 2006 Sharon Housley Attempting to legislate the Internet will not work, as the Internet is global and covers areas where no single government's rule applies. The jurisdiction issues make the Internet a haven for fraudulent and illegal activit... Read >

RSS Feed Tips to Help Search Engine Optimization

07th August 2006
Copyright 2006 Sharon Housley RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are united in common ... Read >

The Question of Online Credibility

28th July 2006
The Question of Online Credibility By S. Housley Credibility online is becoming more and more of an issue. Anyone can have a blog or post to a forum and anyone can edit wiki entries. Web surfers are beginning to comprehend that just because it is in p... Read >
Author: S. Housley

Questioning Online Credibility

20th July 2006
Copyright 2006 Sharon Housley Credibility online is becoming more and more of an issue. Anyone can have a blog or post to a forum and anyone can edit wiki entries. Web surfers are beginning to comprehend that just because it is in print does not necess... Read >

Everything You Need To Know About Linking

11th July 2006
Copyright 2006 Sharon Housley Websites that are able to amass a large number of links from related websites that contain relevant content, tend to have an advantage when attempting to rank well in the large search engines. The tricky part is understand... Read >

Online Safety Concerns

28th June 2006
Online Safety Concerns By S. Housley The proliferation of computer technology and emergence of the Internet has enhanced the lives of children and adults. Increasing productivity and efficiency, the Internet is a powerful educational tool, and it prov... Read >
Author: S. Housley

The Dangers of Online Interaction

26th June 2006
Copyright 2006 Sharon Housley The proliferation of computer technology and emergence of the Internet has enhanced the lives of children and adults. Increasing productivity and efficiency, the Internet is a powerful educational tool, and it provide yout... Read >

10 Tips for Podcasting Success

22nd June 2006
10 Tips for Podcasting Success By S. Housley 10 Tips for Podcasting As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcas... Read >
Author: S. Housley

Tips for Promoting Your RSS Feed

06th June 2006
Copyright 2006 Sharon Housley There is little argument from webmasters and publishers that RSS brings in traffic. So once you've made the leap and created a feed, how do you tell your visitors about the feed? 1. Submit Your RSS Feed to RSS Directori... Read >

Tips For Search Engine Optimization

04th June 2006
Search Engine Optimization Tips By S. Housley Not only do you have just a few seconds to grab the attention of the web visitor, content developers must perform well within search engine searches so they are "found"when web surfers search on related ke... Read >
Author: S. Housley

Tips to Selecting an RSS News Aggregator

26th May 2006
Copyright 2006 Sharon Housley Reading RSS Feeds While many have resisted the urge to decipher the meaning behind the acronym RSS, the vast majority of technically knowledgeable online surfers have begun incorporating RSS into their daily routines. W... Read >

Selecting an RSS Reader or News Aggregator

26th May 2006
Selecting an RSS Reader or News Aggregator By S. Housley Reading RSS Feeds While many have resisted the urge to decipher the meaning behind the acronym RSS, the vast majority of technically knowledgeable online surfers have begun incorporating RSS in... Read >
Author: S. Housley

What is Fair Use?

16th May 2006
What is Fair Use? By S. Housley As the Internet matures, users and governments are struggling to manage controversial issues. Lets face it, the Internet did not exist when the US copyright laws were written;let us not forget, while many countries resp... Read >
Author: S. Housley

Social Networking for Business

09th May 2006
Social Networking for Business By S. Housley Associations and trade organizations are great places to meet individuals. Usually organizations have a common theme, and it is an understood implication that all members participate to improve themselves a... Read >
Author: S. Housley

Tips to Promoting Podcasts

03rd May 2006
Tips to Promoting Podcasts By S. Housley Podcast Promotion Podcasting is a great new medium, but creating a podcast is only half of the work. Promoting a podcast is equally critical to it's success. 1. Educate the Public. It is important to remem... Read >
Author: S. Housley

Is Google Really Big Brother?

25th April 2006
Is Google Really Big Brother? By S. Housley Anti-Google sentiment is on the rise. Web pundits have tossed around monopoly theories and privacy advocates have warned of a day of reckoning. While Google has made friends on Wallstreet, it has disappointe... Read >
Author: S. Housley

Critical Aspects Of A Good Press Release

18th April 2006
Critical Aspects Of A Good Press Release By S. Housley Distributing a press release to editors and news organizations is only half the battle. Writing a press release that will be published by the media is equally important. Press releases are public ... Read >
Author: S. Housley

Interesting RSS Feeds More Than Just News

12th April 2006
Interesting RSS Feeds More Than Just News By S. Housley The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that... Read >
Author: S. Housley

Understanding Social Bookmarking and Delicious

01st April 2006
Understanding Social Bookmarking and Delicious By S. Housley Delicious is a social bookmarking system, that is notable, not only for its unusual web address http://del.icio.us, but for its unusual approach to content building that is becoming increasi... Read >
Author: S. Housley

Ideas for Positive PR and How It Makes a Difference

01st April 2006
Ideas for Positive PR and How It Makes a Difference By S. Housley While controversial issues frequently attract attention they can also alienate potential customers. Sometimes it is better to put a positive spin on public relations. A typical press re... Read >
Author: S. Housley

AdSense Tips

15th March 2006
AdSense Tips By S. Housley AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor "clicks" on an advertisement, the web publisher will earn a percentage of the advertising revenue generated... Read >
Author: S. Housley

Organic Search Engine Optimization

07th March 2006
Organic Search Engine Optimization By S. Housley The fabled tales of successfully tricking search engines into high rankings have given way to a new truth, to achieve decent consistent ranking you cannot engage in tricks but on focused optimization do... Read >
Author: S. Housley

Making Money From RSS Feeds

05th March 2006
Making Money from RSS Feeds By S. Housley Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering using to profit from their RSS feeds are: subscription RSS feeds... Read >
Author: S. Housley

The Pros and Cons of Web Applications

22nd February 2006
The Pros and Cons of Web Applications By S. Housley There has been a long running debate about web applications replacing desktop software applications. While some functions are better suited to web applications. It is my belief that security concerns... Read >
Author: S. Housley

What is Google Base?

14th February 2006
What is Google Base? By S. Housley In order for Google Base to succeed, it will need the support of both publishers and users. Quite frankly, most are having difficulty seeing the value in Google Base. Google Base, is a new service in beta, from Googl... Read >
Author: S. Housley

Great Online Resources for Webmasters

25th January 2006
Great Online Resources for Webmasters By S. Housley As the web becomes increasingly more crowded, it is important for webmasters to take the extra step to make their web sites user friendly. There are a number of free resources available to webmasters... Read >
Author: S. Housley

What is Web 2.0?

17th January 2006
What is Web 2.0? By S. Housley What is Web 2.0? There has been a lot of chatter lately about Web 2.0, as if the Internet is a versioned software application. So what is Web 2.0? Simply put, Web 2.0 is a perceived transition of the web to web appli... Read >
Author: S. Housley

Website Resolutions

14th January 2006
Website Resolutions By S. Housley As all of us view the new year, we determine various ways to improve ourselves. Whether its eliminating bad habits, or improving quality of life, January 1st is seen as a new beginning and starting point. Your website... Read >
Author: S. Housley

Technology Predictions for 2006 and Reflections on 2005

04th January 2006
Technology Predictions for 2006 and Reflections on 2005 By S. Housley 2005 Took the World by Storm 2005 literally took the world by storm. The tragedies of the Asian Tsunami, the Hurricanes that blew through the US Gulf Coast and the earthquakes th... Read >
Author: S. Housley

Alternative Marketing Strategies

17th December 2005
Alternative Marketing Strategies By S. Housley Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed. Some argue that there should not be a distinction between traditional (off-l... Read >
Author: S. Housley

Why Educated Consumers are Better Customers

07th December 2005
Why Educated Consumers are Better Customers By S. Housley Educated Consumers Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for... Read >
Author: S. Housley

The Value of Web Directories

23rd November 2005
Web Directories Explained By S. Housley Web directories are an important component to search engine positioning. Directories come in all shapes and sizes, some are generic, while others are highly specialized. Directories, are defined as categorized t... Read >
Author: S. Housley

Develop Quality Content to Rule the Web

10th November 2005
Develop Quality Content to Rule the Web By S. Housley Fresh content The age old question keeps coming up, how do you retain website visitors, how do you make visitors return to your website? The answer should come as no surprise, fresh content. Conte... Read >
Author: S. Housley

Advertising in RSS Feeds

03rd November 2005
Advertising in RSS Feeds By S. Housley As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day whi... Read >
Author: S. Housley

Instant Content; Converting a Text Article to A Podcast

26th October 2005
Instant Content; Converting a Text Article to a Podcast By S. Housley We are taught to recycle paper, cans, bottles and plastic but marketers rarely discuss the value of repackaging and repurposing content. Publishers and marketers alike have embrac... Read >
Author: S. Housley

What is Creative Commons?

12th October 2005
What is Creative Commons? By S. Housley Creative Commons is a nonprofit organization that allows artists, authors, publishers and musicians the option of creating and defining a flexible copyright for their creative works. Creative Commons was officia... Read >
Author: S. Housley

RSS Security

20th September 2005
RSS Security By S. Housley RSS is growing at a lightening speed. What was once only known as a "techie tool", RSS is becoming a tool that is continuously being used by the general population. Along with the good comes, the not so good. And while some ... Read >
Author: S. Housley

Ego Searches and RSS

07th September 2005
Ego Searches and RSS By S. Housley Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords. Conducting ego searches not only allows you to stay ... Read >
Author: S. Housley

Competition is Good, Copying is Bad

31st August 2005
Competition is Good, Copying is Bad By S. Housley I've always been of the opinion that competition is a good thing. It encourages all of us to be better and make better products. While it might be true that imitation is the sincerest form of fla... Read >
Author: S Housley

Corrected - When Something is Free Online

31st August 2005
When Something is Free Online By S. Housley What are consumer expectations when something is free? Realistically, consumers subconsciously assume free means free, and while that might be the initial intent rarely is it the case. What Exactl... Read >
Author: S Housley

When Something Online is Free

24th August 2005
When Something Online is Free Copyright 2005 Sharon Housley What are consumer expectations when something is free? Realistically, consumers subconsciously assume free means free, and while that might be the initial intent rarely is it the case. ... Read >
Author: Sharon Housley

RSS Won the Syndication Standards Battle

24th August 2005
RSS Won the Syndication Standards Battle By S. Housley RSS Won the Battle RSS appears to have conquered the last hurtle in becoming the industry syndication standard. Microsoft's inclusion of RSS into the newest version of Internet Explorer and re... Read >
Author: S. Housley

The Copyright Debate and RSS

17th August 2005
The Copyright Debate and RSS By S. Housley The Copyright Debate & RSS RSS is commonly defined as really simple syndication. So, this means that any material contained in a feed is available for syndication, right? Well no, not exactly. It means that ... Read >
Author: S. Housley

Podcasting Tools

17th August 2005
Podcasting Tools Copyright 2005 Sharon Housley Podcasting is increasing in popularity and, realizing that many are interested in providing audio content in a podcast, we have assembled a collection of tools that make creation, promotion and li... Read >
Author: Sharon Housley

The Evolution of Google AdSense

10th August 2005
The Evolution of Google AdSense Copyright 2005 Sharon Housley The web has evolved into a complex "organism" which, to some, appears to have a life of its own. As the Internet has evolved, so too have online marketers and publishers. The dot-com b... Read >
Author: Sharon Housley

Short Term vs Long Term Marketing

04th August 2005
Short Term vs Long Term Marketing By S. Housley Short Term Vs Long Term Marketing In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts. Short-term marketin... Read >
Author: S. Housley

The Future of RSS is Not Blogs

21st July 2005
The Future of RSS is Not Blogs By S. Housley Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communicati... Read >
Author: S. Housley

Copyright Infringement

13th July 2005
Copyright Infringement By S. Housley I've always been of the opinion that competition is a good thing. It encourages all of us to be better and make better products. While it might be true that imitation is the sincerest form of flattery, copying some... Read >
Author: S. Housley

When Something is Free Online

28th June 2005
When Something is Free Online By S. Housley What are consumer expectations when something is free? Realistically, consumers subconsiously assume free means free, and while that might be the initial intent rarely is it the case. What Exactly Does F... Read >
Author: S. Housley

More on Keywords

24th June 2005
More on Keywords By S. Housley Keywords are the heart to effective Internet searches. Whether optimizing a web site or searching for a hard-to-find item, consider tapping resources to locate a variety of keywords. Identify keywords and phrases that ar... Read >
Author: S. Housley

What is Wiki?

09th June 2005
What is Wiki? By S. Housley Wiki is web server software that allows users to contribute content. Collaboration is the key to Wiki, which is designed as a powerful system for online communities to build web pages and web sites. Unlike blogs and forums,... Read >
Author: S. Housley

Understanding Web Logs; And Why it Matters

25th January 2005
by Sharon Housley General web statistics give pertinent information about website visitors. Webmasters analyzing these statistics have a better understanding of who their website visitors are and how they perceive the website. A lot can be learne... Read >
Author: Sharon Housley

A New Vehicle for King Content

09th January 2005
By S. Housley Creating Content New websites are being launched daily. In order to compete, webmasters need to find alternative ways of producing themed websites. Highly focused articles are often sought by wembasters. Why? Because content on the web i... Read >
Author: Sharon Housley

Internet Communication Vehicles

09th January 2005
Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What's Next? By S. Housley How do we keep Internet communication simple? Let's start by taking a look at the different methods used to communicate on the web. It is important to understand... Read >
Author: Sharon Housley

Understanding Affiliate Programs

09th January 2005
by Sharon Housley Affiliate programs are commonly misunderstood, in order to understand affiliate programs lets start with terminology. For clarification purposes, an affiliate is defined as any "referrer" or website that promotes a product in an effor... Read >
Author: Sharon Housley

Be Prepared, In the Event Computer Disaster Strike

09th January 2005
Be Prepared, In the Event Computer Disaster Strikes By S. Housley Computers Businesses and individuals alike have all grown to rely on computers. The reliance is never more apparent than when something happens to the horrid little box that makes our ... Read >
Author: Sharon Housley

Affiliate Communication

09th January 2005
by Sharon Housley Communication is Key! When building an affiliate network communicating with affiliates is important for merchants to maintain a good relationship. An affiliate's web site targets visitors, who may not necessarily view a merchant's w... Read >
Author: Sharon Housley

Tips for Keeping Your Children Safe Online

09th January 2005
Tips for Keeping Your Children Safe Online By Sharon Housley Parents are constantly struggling with ways to keep their children safe online. The Internet has a global reach and at this point no bounds, or limitations. Outside of installing filtering... Read >
Author: Sharon Housley

Affiliate Alternatives; Google Adsense

09th January 2005
by Sharon Housley The Rise and Fall of Affiliate Programs Affiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. ... Read >
Author: Sharon Housley