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Articles, tagged with "response copywriter"

How to Write "Benefits-First" Direct Marketing Copy

11th August 2009
One line that every marketer should remember is: "I've got what you want." Let me give you an example. A while ago, my wife mentioned that we needed some distilled water for our steam iron. Next time I went to the supermarket I searched for this item ... Read >
Author: IvanLevison

Ten Reasons Why Your Email Campaigns Fail

04th July 2009
Business owners and marketers commit mistakes due to which their campaigns fail and don’t bring expected results. Some of these mistakes are given below; 1. Recipients expect personalization therefore it should be included in your bulk email messages... Read >
Author: Khurram Zaveri

How To Identify A Professional Copywriter For Professional Copywriting Services

15th December 2008
If you're looking for a professional copywriter who can take your business to the next level, you've come to the right place. Before we get into this article, one thing to note when looking for a freelance copywriter is to consider finding a profession... Read >
Author: DK Fynn

Midlife can be an age of new discoveries

21st October 2008
Midlife can be an age of new discoveries. Really. Just ask Bob Bly. Though a successful author, with books ranging from humorous (The I Hate Kathie Lee Gifford Book) to serious (The Copywriters Handbook and The Elements of Business Writing, among other... Read >
Author: InternetInfo

Five Tips to Get More Results From Your Marketing Materials

02nd October 2008
The moment I decided to specialize as a direct response copywriter (which means you get a response directly from the marketing materials, there’s no middle person involved, like a sales rep) I knew there would be one thing that would determine if I woul... Read >
Author: Michele PW

Does Your Seminar Content Meet Their Needs?

09th September 2008
You’re planning to launch a brand-new seminar. But you’re not 100 percent sure that the content you’ve created is going to meet your audience’s needs. Ever been in this situation? If so, here are 3 things you can do to get constructive fee... Read >
Author: Jenny Hamby

Test Driving Your Seminars

08th May 2008
Want to get more butts into your seminar seats? Let prospective attendees sample the content before they decide whether or not to register. This powerful sales trick is not new. After all, when you visit a bookstore, you get to flip through books ... Read >
Author: Jenny Hamby

Socializing with Seminar Attendees

25th April 2008
One way to make your seminar into an unforgettable experience is to arrange social activities in the hours -- and even days -- preceding and following your event. Social activities allow participants to relax and bond with each other, as well as giv... Read >
Author: Jenny Hamby

3 Ways to Find Your Niche as a Freelance Writer

03rd April 2008
To make a six-figure income as a freelance writer, to need to be an expert. You need your name to jump to people's lips when a particular job or challenge comes up. "Direct mail for software? You should get in touch with Bob. That's what he does." Insert ... Read >
Author: Kumar Sudhir

Do You Have Enough Seminar Content

17th March 2008
When you're planning your first event, you might struggle to figure out how much information you need to share to make attending your seminar "worth it" for attendees. Here are some suggestions: * If YOU don't think you're offering enough cont... Read >
Author: Jenny Hamby

Is Your Business Scared of the Dark, Crying for its Mommy?

19th February 2008
Most businesses talk a big game... with very small fonts. They claim they offer the best, the first, the most, the biggest, the newest, the cheapest, the easiest, fastest, simplest this and that—and yet do it so quietly and inconspicuously, it’s al... Read >
Author: Barry A Densa

Use Direct Mail to Drive New Business

26th January 2008
Whether you are trying to reach a decision maker in a large company or stay-at-home mom, direct mail is one of the most powerful ways to market to your target audience. A direct mail campaign offers many compelling benefits including cost effectiveness, m... Read >
Author: Wendy Maynard

Get Seminar Attendees Back in their Seats

01st June 2007
Tired of Seminar Breaks Running Longer than Scheduled? Use These 3 Powerful Tactics to Herd Seminar Attendees Back to Their Seminar Seats on Time By Jenny Hamby, the Seminar Marketing Pro™ Certified Guerrilla Marketer and Direct-Response Copywriter ... Read >
Author: Jenny Hamby

When to Launch Seminar Promotions

23rd May 2007
Discover the 3 Most Important Factors to Consider When Deciding the Best Time to Kick Off Your Seminar Promotions By Jenny Hamby, the Seminar Marketing Pro™ Certified Guerrilla Marketer and Direct-Response Copywriter One of the deadliest market... Read >
Author: Jenny Hamby

How Much to Charge for Seminar Tuition

09th May 2007
Don’t Want to Scare People Away … Or Leave Money on the Table? Discover How to Properly Price Your Seminar to Maximize Attendance and Profits By Jenny Hamby, the Seminar Marketing Pro™ Certified Guerrilla Marketer and Direct-Response Copywriter ... Read >
Author: Jenny Hamby

Make Seminar Prospects Register Now

01st May 2007
Can’t Stand the Stress of Waiting to See if Your Seminar Marketing Will Generate Enough Registrations to Break Even? Here Are 3 Tips for Generating Sales Quickly By Jenny Hamby, the Seminar Marketing Pro™ Certified Guerrilla Marketer and Direct-Re... Read >
Author: Jenny Hamby

How To Pick A Responsive Seminar Mailing List

24th April 2007
The Mailing List You Use Can Make or Break the Success of Your Seminar Promotions. Here’s How to Get Started on Picking the Right List for Your Seminar Marketing Efforts By Jenny Hamby, the Seminar Marketing Pro™ Certified Guerrilla Marketer and D... Read >
Author: Jenny Hamby

Fill Seminar Seats the Easy Way

07th April 2007
Selling Seminar Seats Can Be a Time-Consuming, Frustrating, Expensive Process. Discover the Secrets for Filling Seats With Practically No Effort or Upfront Cost By Jenny Hamby, the Seminar Marketing Pro™ Certified Guerrilla Marketer and Direct-Respo... Read >
Author: Jenny Hamby

How Long Do your Seminar Promotions Really Need to Be?

07th April 2007
Your Prospective Seminar Attendees Won’t Read a Long Sales Letter … or Will They? Discover How Much Copy You Really Need to Fill Seminar Seats By Jenny Hamby, the Seminar Marketing Pro™ Certified Guerrilla Marketer and Direct-Response Copywriter... Read >
Author: Jenny Hamby

How To Reduce Seminar No Shows

07th March 2007
Tired of Seminar Attendees Registering For Your Event … and Then Not Showing Up? Here’s Why They Skip Your Seminar … and 4 Ways to Get Them to Your Event By Jenny Hamby, the Seminar Marketing Pro™ Certified Guerrilla Marketer and Direct-Respo... Read >
Author: Jenny Hamby

Promoting Multiple Seminars At Once

21st February 2007
Do You Offer More Than One Seminar That Appeals to the Same Audience? Here’s How to Tell If You Should Promote the Events Together … or Keep Them Separated By Jenny Hamby, the Seminar Marketing Pro™ Certified Guerrilla Marketer and Direct-Respon... Read >
Author: Jenny Hamby

Proving That Attendees Need Your Seminar

15th February 2007
You Know That Your Prospects Need Your Seminar … But They Don’t Seem to Agree. Discover 3 Powerful Tips for Getting Them to Recognize Their Need for Your Event By Jenny Hamby, the Seminar Marketing Pro™ Certified Guerrilla Marketer and Direct-R... Read >
Author: Jenny Hamby

Is Your Seminar Underexposed?

07th February 2007
Many seminar promoters think they can get away with contacting prospective attendees once or twice before their events. Then, if their meager marketing efforts don’t pack the room, they throw up their hands and declare that seminars don’t work. Rem... Read >
Author: Jenny Hamby

Seminar Marketing Response Rates

30th January 2007
Wondering How Many Seminar Registrations You Can Reasonably Expect for Your Promotional Efforts? Here’s What to Expect … and How to Increase Conversion By Jenny Hamby, the Seminar Marketing Pro™ Certified Guerrilla Marketer and Direct-Response... Read >
Author: Jenny Hamby

Sell Seminar Seats Fast

17th January 2007
Don’t Want to Wait Weeks Before You Sell Enough Seminar Seats to Meet Your Minimum Goals? Use These 5 Secrets to Fill Seminar Seats Quickly By Jenny Hamby, the Seminar Marketing Pro™ Certified Guerrilla Marketer and Direct-Response Copywriter ... Read >
Author: Jenny Hamby

"WHO" should Be Selling In Your Sales Copy?

05th March 2006
Who's "voice" your sales letter is written in, is a very important factor you MUST consider, before you ever sit down and write ANYTHING. And of course, your entire marketing "angle" is going to be dependent on that voice as well. Generally, you ... Read >
Author: Craig Garber

How To Leverage Dr. suess... Walt Disney... And Yes, Even Elvis... Into More Sales

09th February 2006
If you're using direct mail, and you want to boost your response, make sure you're using first class "live" stamps, as opposed to using "machine" stamped, or pre-sorted bulk rate mail. Nothing tells you "Hey, there's a sales letter inside this env... Read >
Author: Craig Garber

Here's A Little-Known But Very Serious Mistake Made By Nearly All Marketers

05th January 2006
Here's a very common mistake people make when they're trying to get new business. And I'm going to use my own foolish screw-up to illustrate it. It goes to show you what I keep trying to drum into your thick skull, and that is... if you use it rig... Read >
Author: Craig Garber

Which One Of These "Incidental" Yet Sales-Killing Mistakes Are You Making In Your Sales Co

01st December 2005
Today I want to talk about something that was in our original mock ad that may seem incidental, but the way it was handled, is GUARANTE-ED to lower your response. You can check out that original ad, and even print out a copy of it, right here: htt... Read >
Author: Craig Garber

Which Content Should You Get Rid Of In Your Sales Copy!

30th November 2005
One of the most frustrating things you'll need to deal with when you're writing sales copy is struggling to figure out what copy you should "keep" because it's benefitting you and helping you make sales, and what copy to eliminate. And the truth is, so... Read >
Author: Craig Garber

How To Increase The Perceived Value Of Your Goods And Services!

20th November 2005
Whether selling online or offline, selling something in print is one of the hardest things you'll ever have to do. You've got to worry about your headline... your opening... your closing... Sheesh! Today I'm going to show you 9 little-known bur V... Read >
Author: Craig Garber

How To Multiply Your Profits By Simply Cloning Yourself

12th November 2005
Want to know a "sneaky" way to instantly generate more sales and multiply your profits by "cloning" yourself? You do? O.K., then here it is. What you want to do, is to go out and "clone" yourself. Create another company that's selling the exa... Read >
Author: Craig Garber

How To Get Even With Starbucks!

05th November 2005
I am not a patient man. Nor am I overly devious. So although I haven't personally experienced the following hijinx, I have watched a guy I know go through this ritual, several times. Plus, I hate Starbucks coffee. It's way too "acidy" and exp... Read >
Author: Craig Garber

How To "Predict" Your Goods And Services Will Sell...Before You Start Selling Them!

30th October 2005
How would you feel if you got your ass kicked by a frog? Because that's what happened to the new Coldplay CD that just came out over in the UK this week -- it was immediately handed its first setback -- by a frog. Seems that neither 2 years of p... Read >
Author: Craig Garber

How To Tap Into Your Prospects Mind!

30th October 2005
There are some things you really just "can't" imagine. If you're a man, you just "can't" imagine what it's like to be pregnant. If you've never had to do this before, you really just "can't" imagine what it's like to put your old pet dog down to ... Read >
Author: Craig Garber

How To Write Better Sales Copy: The One (And Only) Proven Method That Works!

30th October 2005
There's an old joke that goes something like this: A man is walking down 7th Avenue in Manhattan and he asks a stranger "How do you get to Carnegie Hall?" The stranger tips his hat and politely says, "Practice... Practice... Practice." Now ther... Read >
Author: Craig Garber

The Right Way... And The Wrong Way... To "Close" Your Prospects

30th October 2005
Last week I met up with an old friend of mine at one of the local cigar retailers. The store was having a little get together for their customers, which basically means they had one of the manufacturers reps there, and they featured a discount on ... Read >
Author: Craig Garber

How To Kick Your Marketplace (And Your Prices) Up A Notch!

29th October 2005
Sometimes all you need is a simple "shift" in your thinking and that missing "link" you've been needing, all of a sudden appears, clear as day. Here's what I mean: A common problem I see with clients of mine, especially my consulting clients - http... Read >
Author: Craig Garber

Finally, A Little Sexual Marketing Humor!

21st October 2005
Want to know how to use direct-response in your personal life, for your next romantic "Hook-Up"? I saw this posted somewhere on a marketing board a long time ago and I thought it'd give you a good laugh going into your weekend. You see a handsom... Read >
Author: Craig Garber

3 Sure-Fire Ways To Boost The Response Of Your

13th October 2005
1. Avoid talking about yourself. Bluntly, your prospects could care less. Sure you need to credentialize yourself, but they really don't need to know about the weird relationship you had with your mother... your first bi-curious experience... or ... Read >
Author: Craig Garber

A Compelling And No-Brainer Way To Start Your Sales Letter

13th October 2005
Listen to this. "John Lennon was murdered by Mark David Chapman, a resident of Hawaii. Chapman purchased the gun he used to kill Lennon on Young Street in Honolulu, exactly six weeks before he shot Lennon in cold blood, right in front of Lennon's ... Read >
Author: Craig Garber