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11th August 2009
One line that every marketer should remember is: "I've got what you want."
Let me give you an example. A while ago, my wife mentioned that we needed some distilled water for our steam iron. Next time I went to the supermarket I searched for this item ... Read >
Author: IvanLevison04th July 2009
Business owners and marketers commit mistakes due to which their campaigns fail and don’t bring expected results. Some of these mistakes are given below;
1. Recipients expect personalization therefore it should be included in your bulk email messages... Read >
Author: Khurram Zaveri15th December 2008
If you're looking for a professional copywriter who can take your business to the next level, you've come to the right place.
Before we get into this article, one thing to note when looking for a freelance copywriter is to consider finding a profession... Read >
Author: DK Fynn21st October 2008
Midlife can be an age of new discoveries. Really. Just ask Bob Bly.
Though a successful author, with books ranging from humorous (The I Hate Kathie Lee Gifford Book) to serious (The Copywriters Handbook and The Elements of Business Writing, among other... Read >
Author: InternetInfo02nd October 2008
The moment I decided to specialize as a direct response copywriter (which means you get a response directly from the marketing materials, there’s no middle person involved, like a sales rep) I knew there would be one thing that would determine if I woul... Read >
Author: Michele PW09th September 2008
You’re planning to launch a brand-new seminar. But
you’re not 100 percent sure that the content you’ve
created is going to meet your audience’s needs.
Ever been in this situation? If so, here are 3
things you can do to get constructive fee... Read >
Author: Jenny Hamby08th May 2008
Want to get more butts into your seminar seats? Let
prospective attendees sample the content before they
decide whether or not to register.
This powerful sales trick is not new. After all, when
you visit a bookstore, you get to flip through books ... Read >
Author: Jenny Hamby25th April 2008
One way to make your seminar into an unforgettable
experience is to arrange social activities in the
hours -- and even days -- preceding and following
your event. Social activities allow participants
to relax and bond with each other, as well as giv... Read >
Author: Jenny Hamby03rd April 2008
To make a six-figure income as a freelance writer, to need to be an expert. You need your name to jump to people's lips when a particular job or challenge comes up. "Direct mail for software? You should get in touch with Bob. That's what he does." Insert ... Read >
Author: Kumar Sudhir17th March 2008
When you're planning your first event, you might
struggle to figure out how much information you
need to share to make attending your seminar
"worth it" for attendees.
Here are some suggestions:
* If YOU don't think you're offering enough cont... Read >
Author: Jenny Hamby19th February 2008
Most businesses talk a big game... with very small fonts.
They claim they offer the best, the first, the most, the biggest, the newest, the cheapest, the easiest, fastest, simplest this and that—and yet do it so quietly and inconspicuously, it’s al... Read >
Author: Barry A Densa26th January 2008
Whether you are trying to reach a decision maker in a large company or stay-at-home mom, direct mail is one of the most powerful ways to market to your target audience. A direct mail campaign offers many compelling benefits including cost effectiveness, m... Read >
Author: Wendy Maynard01st June 2007
Tired of Seminar Breaks Running Longer than Scheduled? Use These 3 Powerful Tactics to Herd Seminar Attendees Back to Their Seminar Seats on Time
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
... Read >
Author: Jenny Hamby23rd May 2007
Discover the 3 Most Important Factors to Consider When Deciding the Best Time to Kick Off Your Seminar Promotions
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
One of the deadliest market... Read >
Author: Jenny Hamby09th May 2007
Don’t Want to Scare People Away … Or Leave Money on the Table? Discover How to Properly Price Your Seminar to Maximize Attendance and Profits
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
... Read >
Author: Jenny Hamby01st May 2007
Can’t Stand the Stress of Waiting to See if Your Seminar Marketing Will Generate Enough Registrations to Break Even? Here Are 3 Tips for Generating Sales Quickly
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Re... Read >
Author: Jenny Hamby24th April 2007
The Mailing List You Use Can Make or Break the Success of Your Seminar Promotions. Here’s How to Get Started on Picking the Right List for Your Seminar Marketing Efforts
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and D... Read >
Author: Jenny Hamby07th April 2007
Selling Seminar Seats Can Be a Time-Consuming, Frustrating, Expensive Process. Discover the Secrets for Filling Seats With Practically No Effort or Upfront Cost
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Respo... Read >
Author: Jenny Hamby07th April 2007
Your Prospective Seminar Attendees Won’t Read a Long Sales Letter … or Will They? Discover How Much Copy You Really Need to Fill Seminar Seats
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter... Read >
Author: Jenny Hamby07th March 2007
Tired of Seminar Attendees Registering For Your Event … and Then Not Showing Up? Here’s Why They Skip Your Seminar … and 4 Ways to Get Them to Your Event
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Respo... Read >
Author: Jenny Hamby21st February 2007
Do You Offer More Than One Seminar That Appeals to the Same Audience? Here’s How to Tell If You Should Promote the Events Together … or Keep Them Separated
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Respon... Read >
Author: Jenny Hamby15th February 2007
You Know That Your Prospects Need Your Seminar … But They Don’t Seem to Agree. Discover 3 Powerful Tips for Getting Them to Recognize Their Need for Your Event
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-R... Read >
Author: Jenny Hamby07th February 2007
Many seminar promoters think they can get away with contacting prospective attendees once or twice before their events. Then, if their meager marketing efforts don’t pack the room, they throw up their hands and declare that seminars don’t work.
Rem... Read >
Author: Jenny Hamby30th January 2007
Wondering How Many Seminar Registrations You Can Reasonably Expect for Your Promotional Efforts? Here’s What to Expect … and How to Increase Conversion
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response... Read >
Author: Jenny Hamby17th January 2007
Don’t Want to Wait Weeks Before You Sell Enough Seminar Seats to Meet Your Minimum Goals? Use These 5 Secrets to Fill Seminar Seats Quickly
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
... Read >
Author: Jenny Hamby05th March 2006
Who's "voice" your sales letter is written in, is a very
important factor you MUST consider,
before you ever sit down and write ANYTHING.
And of course, your entire marketing "angle" is going to be
dependent on that voice as well.
Generally, you ... Read >
Author: Craig Garber09th February 2006
If you're using direct mail, and you want to boost your
response, make sure you're using first class
"live" stamps, as opposed to using "machine" stamped, or
pre-sorted bulk rate mail.
Nothing tells you "Hey, there's a sales letter inside this
env... Read >
Author: Craig Garber05th January 2006
Here's a very common mistake people make when they're trying
to get new business.
And I'm going to use my own foolish screw-up to illustrate it.
It goes to show you what I keep trying to drum into your
thick skull, and that is... if you use it rig... Read >
Author: Craig Garber01st December 2005
Today I want to talk about something that was in our original mock ad that may seem incidental, but the way it was
handled, is GUARANTE-ED to lower your response.
You can check out that original ad, and even print
out a copy of it, right here:
htt... Read >
Author: Craig Garber30th November 2005
One of the most frustrating things you'll need to deal with when you're writing sales copy is struggling to figure out what copy you should "keep" because it's benefitting you and helping you make sales, and what copy to eliminate.
And the truth is, so... Read >
Author: Craig Garber20th November 2005
Whether selling online or offline, selling something in
print is one of the hardest things you'll ever have to do.
You've got to worry about your headline... your opening...
your closing... Sheesh!
Today I'm going to show you 9 little-known bur V... Read >
Author: Craig Garber12th November 2005
Want to know a "sneaky" way to instantly generate more
sales and multiply your profits by "cloning" yourself?
You do?
O.K., then here it is.
What you want to do, is to go out and "clone" yourself.
Create another company that's selling the exa... Read >
Author: Craig Garber05th November 2005
I am not a patient man.
Nor am I overly devious.
So although I haven't personally experienced the following
hijinx, I have watched a guy I know go through this ritual,
several times.
Plus, I hate Starbucks coffee. It's way too "acidy" and
exp... Read >
Author: Craig Garber30th October 2005
How would you feel if you got your ass kicked by a frog?
Because that's what happened to the new Coldplay CD that
just came out over in the UK this week -- it was
immediately handed its first setback -- by a frog.
Seems that neither 2 years of p... Read >
Author: Craig Garber30th October 2005
There are some things you really just "can't" imagine.
If you're a man, you just "can't" imagine what it's
like to be pregnant.
If you've never had to do this before, you really just "can't"
imagine what it's like to put your old pet dog down to ... Read >
Author: Craig Garber30th October 2005
There's an old joke that goes something like this:
A man is walking down 7th Avenue in Manhattan and he asks a
stranger "How do you get to Carnegie Hall?"
The stranger tips his hat and politely says, "Practice...
Practice... Practice."
Now ther... Read >
Author: Craig Garber30th October 2005
Last week I met up with an old friend of mine at one of the
local cigar retailers.
The store was having a little get together for their
customers, which basically means they had one of the
manufacturers reps there, and they featured a discount on
... Read >
Author: Craig Garber29th October 2005
Sometimes all you need is a simple "shift" in your thinking
and that missing "link" you've been needing, all of a
sudden appears, clear as day.
Here's what I mean: A common problem I see with clients of
mine, especially my consulting clients -
http... Read >
Author: Craig Garber21st October 2005
Want to know how to use direct-response in your personal
life, for your next romantic "Hook-Up"?
I saw this posted somewhere on a marketing board a long time
ago and I thought it'd give you a good laugh going into
your weekend.
You see a handsom... Read >
Author: Craig Garber13th October 2005
1. Avoid talking about yourself. Bluntly, your prospects
could care less.
Sure you need to credentialize yourself, but they really
don't need to know about the weird relationship you
had with your mother... your first bi-curious experience...
or ... Read >
Author: Craig Garber13th October 2005
Listen to this.
"John Lennon was murdered by Mark David Chapman, a resident
of Hawaii. Chapman purchased the gun he used to kill
Lennon on Young Street in Honolulu, exactly six weeks before
he shot Lennon in cold blood, right in front of Lennon's
... Read >
Author: Craig Garber
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