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25th September 2009
Every business needs software in order to run efficiently, effectively, and productively (accounting, marketing, communication, etc.). Software technologies can be a great enabler and level the playing field for small businesses, but with so many technolo... Read >
Author: John Kilbride24th September 2009
It happens so often it's almost like clockwork. Business blogs are started with high hopes and then disillusion sets in when the results aren't what they hoped for. A lot of it has to do with these simple but common mistakes.
Not Asking For Comments
... Read >
Author: wbdoyle23rd September 2009
Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
Corporate identity (sometimes referred to as Brand Identit... Read >
Author: bizman200817th September 2009
Looking for inspiration for your next marketing communication? Try the children’s bookshelf.
Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as The Cat in the Hat, Hop on Pop and Green Eggs and Ham.
The rea... Read >
Author: wbdoyle15th September 2009
Experiential marketing is a sort of marketing which results in the emotional connection to a brand, idea, product or a person. The word experiential marketing might be relatively new to the marketing communications. For many years marketing techniques suc... Read >
Author: scollinsevan14th September 2009
Internet marketing has become a popular form of business in this age of the internet. The process of internet marketing has proven to be a good means of pulling in needed traffic for any website. If you have a good marketing strategy, you will be assured ... Read >
Author: Richard J. Legg25th August 2009
Marketing communications as the name suggest is all about communicating to the market what your brand is all about. Although there are a lot of kinds and ways to market your brand, you must realize what tools to use and whom to use it for. One way of comm... Read >
Author: Williams Faulkner15th August 2009
The next generation of websites will have a vastly different way of communicating information to their visitors. Websites will evolve into true communication platforms that will take advantage of the Web's multimedia capabilities and the Internet's broadb... Read >
Author: mohsin12th August 2009
In the 2005 best seller Brand Sense, author Martin Lindstrom says that as much as 83% of all marketing communication is limited to sight and sound. In the real estate business most of the marketing communication is done by sight. Ads placed in local newsp... Read >
Author: stagingtraining08th August 2009
Email is one of the many tools you have as an Internet Marketer to make a difference in your bottom line. Profits are likely to come in faster the better you utilize this tool. The good news is that it does not have to be difficult to implement a marketi... Read >
Author: Dean Whitewood04th August 2009
Branding as of late has become a top priority for every major business. In order to thrive in the longer run, it is important to label your products so that they become household names. Effective marketing of your Business through proper channel ensures t... Read >
Author: manstone02nd August 2009
Your teeth will last you a lifetime if you take proper care of them. If you're looking for a dentist, West Chester, PA listing, a good starting place is to think about what you want from a dental practice. Does your family include children, seniors, or pe... Read >
Author: Alan Friedman29th July 2009
How to Become a World Class Business
No more than 5% of all businesses in the world have achieved World Class Status. Could You Become a World Class Business? Most Certainly...
To become a world Class Business there has to be measurement, otherwise ho... Read >
Author: freedom1234517th July 2009
Social Media Optimization is a form of Internet Marketing wherein the pull marketing strategy is applied to interact with customers in the form of blogs, bookmarking websites, and media sharing websites, social websites, and much more.
Social Media Op... Read >
Author: sanjay Arora12th July 2009
Ever since globalization began, marketers have swung from one extreme to another while dealing with the localization vs globalization of marketing communication.
The answer is always the same: the more culturally relevant the marketing communication is... Read >
Author: Kiran Khalap12th July 2009
Here’s Radio KK back again, hopefully tuned to your frequency.
The ‘Radio’ of course refers to my earlier blog on brand building and the oral culture of India;-) BTW, John Hegarty, the one living person I look up to in the world of advertising, d... Read >
Author: Kiran Khalap09th July 2009
So there are 250,000 business in Massachusetts or advertising in Massachusetts if you break that down into separate industries; your company is in competition with anywhere from 500-2,000 other companies doing the same thing as you. How do you make your... Read >
Author: woleez08th July 2009
6 Steps To Success
1. Visualize Your Goals- Write down your goals on a goals card and carry the goal card with you wherever you go. Read it often throughout your day. Take some time to yourself each day and visualize yourself living the life you... Read >
Author: Lainna Dobosz26th June 2009
So there are 250,000 business in Massachusetts or advertising in Massachusetts if you break that down into separate industries; your company is in competition with anywhere from 500-2,000 other companies doing the same thing as you. How do you make your... Read >
Author: woleez13th June 2009
Excel Software has delivered MarketBuddy 2.1 to automate marketing activities on the Internet. Organize contacts, manage email lists, send customized email messages or newsletters, distribute press releases, fill web forms, post trialware or shareware to... Read >
Author: Harold Halbleib12th June 2009
Advertising is the most important method to communicate the user about your offerings whether in bricks and mortar business or online business. But an efficient and effective advertising process paves the way for fruitful results.
Advertising is the mo... Read >
Author: ssial12th June 2009
by Philip Yaffe
Over the past 40-plus years as a journalist and marketing communication consultant, I have frequently been told that I am an exceptionally good writer by teachers, friends, colleagues, and clients. But I wasn’t always a good write... Read >
Author: Philip Yaffe11th June 2009
SMS Marketing is possibly the most effective, personal and direct marketing tool available to businesses today. With 95% of the UK population owning a mobile phone, penetration outstrips the PC by ten to one and according to the IAB, 95% of texts are open... Read >
Author: Ann Wilkinson07th June 2009
The International Association of Business Communication has over 100 chapters across the globe. In Australia there is the Victoria Chapter, whose members are rapidly growing. The IABC was founded in 1970 and today has a stronghold of over 16,000 members g... Read >
Author: Ian Mckenzie 31st March 2009
Direct marketing is a sub-discipline of marketing that focuses on driving purchases via a specific "call-to-action". One of the main advantages of direct marketing is that the results achieved are trackable and measurable regardless of whichever media is ... Read >
Author: Carl Roughsedge27th March 2009
No marketing communication is complete until you have asked your prospect or client to do something. Whether you are writing an email, a web page, a brochure, a description of a teleseminar, a sales page, a workshop announcement - you need to always give ... Read >
Author: Jody12th March 2009
A Buyer Persona is a group of people that share similar demographics and interests. In the 1996 Presidential election, the Clinton campaign went after a group of voters they felt were the key to the election – the Soccer Mom.
The idea behind creat... Read >
Author: Corte11th March 2009
There's no denying that we are in a worldwide recession. Governments are in debt; jobs are being cut; houses are being repossessed and people are suffering because of it. However, there is a way to prepare for the declining future and that is through IT t... Read >
Author: Christopher28th January 2009
One of the most important assets of any small business is the customer database. It is the foundation for all successful marketing programs but many small business owners either fail to keep one or do not properly code it for use as a marketing tool.
I... Read >
Author: Corte23rd October 2008
Email marketing is the most traditional direct marketing technique which has let the world come closer and communicate better. Even after the emergence of so many new communication and techniques, email marketing is still considered to be the most ancient... Read >
Author: LalitaN20th October 2008
It is really very difficult to promote a good/service by using different ways of marketing communication. It is hard to find an efficient and effective advertising agency, advertising consultancy, marketing consultancy, public relation officer etc that ca... Read >
Author: Deepak20th October 2008
It is really very difficult to promote a good/service by using different ways of marketing communication. It is hard to find an efficient and effective advertising agency, advertising consultancy, marketing consultancy, public relation officer etc that ca... Read >
Author: Deepak17th October 2008
In the content driven media there are various types of advertisements through which marketing messages can be communicated to the audience. Still, the direct forms of marketing are very popular among advertising agencies, and one of the most familiar ways... Read >
Author: Karl Guevara15th October 2008
Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need?... Read >
Author: Boyan Yordanof10th October 2008
The feast or famine syndrome is something all independent consultants, freelancers, or self-employed persons in general have to deal with. It’s the nature of business, particularly in some industries, such as healthcare. Fortunately, there are steps yo... Read >
Author: arstringfellow06th October 2008
The feast or famine syndrome is something all independent consultants, freelancers, or self-employed persons in general have to deal with. It’s the nature of business, particularly in some industries, such as healthcare. Fortunately, there are steps yo... Read >
Author: arstringfellow09th September 2008
What is the most important reason that sales fail to close on time or even close at all? When you get a mismatch by sellers selling forward and buyers buying backwards! Sounds like double Dutch? Well this article discusses how to position your proposition... Read >
Author: 3rsales30th August 2008
Social networking sites are the most preferred segments on the internet. It is considered as the next major opportunity for massively growing business. These sites help the users to communicate with others in order to survive in this high-tech world. Soci... Read >
Author: Nisha Garg18th July 2008
Marketing Communication in Mobile Industry
We live in an era of Mobile Communication. In the recent few years there has been a gradual multiplication in the number of companies manufacturing mobile phones. Simultaneously there has also been an equal in... Read >
Author: mona09th July 2008
Starting up a new business can be easier of proper steps are followed; there are different businesses that can yield high profits with minimum risks associated. Always it is best to consult with the people who are already associated with a business.Assumi... Read >
Author: Matthew Hopman09th July 2008
Starting up a new business can be easier of proper steps are followed; there are different businesses that can yield high profits with minimum risks associated. Always it is best to consult with the people who are already associated with a business.Assumi... Read >
Author: Matthew Hopman09th July 2008
Business communication has evolved over hundreds of years. In ancient times runners delivered important messages and letters of business were shipped to foreign ports by water travel. If you use your imagination you can see the runner swiftly moving over ... Read >
Author: Don Rainwater30th June 2008
Top companies have been doing it for years.
It enables their employees to "be there" without actually
being there.
Teleconferencing has been in existence for a number of
years to help people to work at home and still be a major
part of m... Read >
Author: Tom Parker21st June 2008
Together with a deeper understanding of Interactive Marketing Communication. Interactive marketing communications isn't new, but it's gaining momentum as power shifts from the marketer to the consumer and as marketers recognize the power and efficiency of... Read >
Author: Paul Ashby21st June 2008
Together with a deeper understanding of Interactive Marketing Communication. Interactive marketing communications isn't new, but it's gaining momentum as power shifts from the marketer to the consumer and as marketers recognize the power and efficiency of... Read >
Author: Paul Ashby09th June 2008
Direct marketing is one of the major drivers in your 4Ps Marketing Mix – the Promotion component. As the word “Promotion” describes, it is a tool you use to promote your product or services either on one-to-one, one-to-many or even many-to-many mode... Read >
Author: Yoshiko Choy06th June 2008
by Philip Yaffe
I have never written fiction and never intended to. My 40-year career has been in journalism and marketing communication. However, a few months ago someone who had read my book on expository (non-fiction) writing and speaking contacte... Read >
Author: Philip Yaffe20th May 2008
Perhaps you've heard about bogs - the hottest communication story of last year. Commentators from Newsweek to the Wall Street Journal, from CNN to PBS have devoted time to the phenomenon. Bogs are just one of the new technologies that are changing the way... Read >
Author: Kumari19th May 2008
Perhaps you've heard about bogs - the hottest communication story of last year. Commentators from Newsweek to the Wall Street Journal, from CNN to PBS have devoted time to the phenomenon. Bogs are just one of the new technologies that are changing the way... Read >
Author: Kumari15th May 2008
Ever wondered how to get your business started in Europe? If you are thinking of starting a new business in Europe there is something you need to do first. You need to contact a financial consultant to help you set up your new business safely and properly... Read >
Author: Remy15th May 2008
With event marketing, you can participate as a marketer in a live event such as a game or concert to communicate your message. Or, you can specially create an event that supports your marketing communication agenda. However you choose to do it, event ma... Read >
Author: Akhil Shahani12th May 2008
Catch-lines are very important in marketing communication. These small but powerful sentences are easy to remember and therefore get easily popular. It is one of the ways of popularizing the company and its brands. The effect is so much that many people r... Read >
Author: Gareth Parkin11th May 2008
Ever wondered how to get your business started in Europe? If you are thinking of starting a new business in Europe there is something you need to do first. You need to contact a financial consultant to help you set up your new business safely and properly... Read >
Author: Remy08th May 2008
...to the advertising business!
Let’s face it he is an accountant turned adman. He may possibly have been a very good accountant but as an adman he is turning into a disaster!
As some of his recent pronouncements will serve to confirm.
He was ... Read >
Author: Paul Ashby07th May 2008
does immense damage to the advertising business!
Let’s face it he is an accountant turned adman. He may possibly have been a very good accountant but as an adman he is turning into a disaster!
As some of his recent pronouncements will serve to c... Read >
Author: Paul Ashby07th May 2008
Social Media Marketing (SMM) is a form of internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media networks like You Tube, My Space, and Face book, social web application like ... Read >
Author: Ajay Prasad18th April 2008
Your international business development can easily be jeopardized with bad sales and marketing copy.
In international business development using your domestic sales and marketing materials will jeopardize your international results.
For all of you... Read >
Author: CindyKing02nd April 2008
International business expansion can be expensive and laden with risks. Well this is true when companies limit themselves to only using traditional marketing methods in their international business development.
This can also be the case when companies ... Read >
Author: CindyKing02nd February 2008
by Philip Yaffe
I recently did an Internet search for “clear writing” and frequently came up with the same list of “10 principles of clear writing”. Each one is a piece of very good advice; however the list has two faults.
First, I am vi... Read >
Author: Philip Yaffe25th January 2008
And start telling the truth for once.
Robert Shaw, Professor of Marketing Metrics recently said “Advertising is a zero-sum competitive game, strong advertisers grow at the expense of weak ones, stealing customers from the weak…as many campaigns sho... Read >
Author: Paul Ashby23rd January 2008
In the 2005 best seller Brand Sense, author Martin Lindstrom says that as much as 83% of all marketing communication is limited to sight and sound. In the real estate business most of the marketing communication is done by sight. Ads placed in local newsp... Read >
Author: simpleappeal22nd January 2008
It is fascinating to see the myriad heads of “Communication”, “Strategic Communications”, “Communication Operations”, etc within various companies.
The Marketing/Advertising landscape is littered with “goals”, objectives”, and “targ... Read >
Author: Paul Ashby08th October 2007
Engage the audience, guests and future clients with your visual displays at your trade booth. Nothing does this best than with trade show poster printing which will help you attract the audience you need.Trade shows are huge events where you stand to gain... Read >
Author: Owen27th July 2007
There are so many different ways of maintaining identity on the Internet. You might have an email address or a chat name. You might even spend a lot of time building a profile on social networking pages. These are basically different ways in which we m... Read >
Author: Jeev Trika26th July 2007
Starting your own business can be an intimidating challenge. However, this task can be made achievable by setting up realistic goals, and following a few easy steps. If you have a passion of fashion and are an outgoing person, you can establish your own s... Read >
Author: Aaron Rome24th July 2007
People often talk about good resumes and resume-writing skills, but you may be intrigued as to what is a good resume all about and what can one possibly consider to create an impressive resume. To show some direction to these lost job-hunters, here we hav... Read >
Author: Wain Roy24th July 2007
Staring your own business can be an intimidating challenge. However, this task can be made achievable by setting up realistic goals, and following a few easy steps. If you have a passion of fashion and are an outgoing person, you can establish your own si... Read >
Author: Aaron Rome12th July 2007
The Internet as a new uninvestigated field opens new possibilities to market products and invents the way firms are selling their products. The Internet gives opportunities in several of the four well-known marketing P’s (Price, Promotion, Product, Plac... Read >
Author: Olivia Hunt11th July 2007
Nowadays a huge amount of information about viral marketing can be found, its definitions and types. Moreover, there are not so many experts who are able to flag what is what – what is a hidden marketing or guerrilla marketing - what is said to be subst... Read >
Author: Vera Leonik15th June 2007
A manufacturer of tools and advertising agency both operate in two completely different industries. An advertising agency provides clients with promotion details in service industry and the essential tools for work, while a small manufacturer of screwdriv... Read >
Author: andrewshw208th June 2007
Communication is a vital skill in many careers. Being a good communicator, you have access to making use of your skills. When you utilize your skills as a good communicator, you can earn large sums of money in an untapped industry. This industry is helpin... Read >
Author: Kozan Huseyin30th May 2007
As you read this article, you will learn if Network Marketing is truly a skill.
MLM Marketing is it a skill? Can the MLM Marketing skill be learnt? What do we need to learn in MLM Marketing to increase our MLM Marketing opportunities pay cheque? Find o... Read >
Author: Kozan Huseyin26th April 2007
I never cease to be amazed at Advertising People and their chutzpah! Recently Interpublic CEO, Michael Roth, speaking at a AAAA Management Conference had something completely nonsensical to say about the current hot topic of accountability.
Among other... Read >
Author: Paul Ashby06th April 2007
The problem with marketing to day is that professionalism sticks unimaginatively to its own (very often-inaccurate) timid orthodoxy! Which is, by and large, arid, vapid and very very passionless, narrowly focussed and self involved.
The result? W... Read >
Author: Paul Ashby27th March 2007
The Internet has quickly become a standard for navigating, advertising and selling information and executing various affairs on the Internet and Intranets. There was the growth in the amount of host computers from 1969 to 1996. The real, extraordinary gro... Read >
Author: Olivia Hunt05th March 2007
A company brochure is one of the basic tools in your marketing kit yet so many companies struggle to create an effective brochure that delivers a return on investment for the business.
Recently I came across an excellent example of a company brochure d... Read >
Author: Alison Halupka01st February 2007
10 reasons why your organization needs an e-newsletter
1. Profile your organization and mission. Your subscribers have signed up to receive your e-newsletters. These are your best supporters!
2. E-newsletters encourage word-of-mouth advocating of y... Read >
Author: teresa vondeesten19th December 2006
Benefits of Marketing Online
Marketing rules are the same no matter how big or small your business is: (1) brand your product, (2) determine who your target audience is, (3) get the sales, and (4) establish repeat customers. Online marketing is very ... Read >
Author: Richard Henderson17th November 2006
Copyright 2006 Kelly Robbins
Whether a small business owner, nonprofit, or large organization, a key piece of marketing communication is making sure everyone that wants to get in touch with you can. Whether it's to further the sale, provide you with in... Read >
Author: Kelly Robbins02nd August 2006
In the mid 1990's we have seen an upward trend in the traditional advertising agencies, marketing agencies, PR firms and branding firms.
And to face a stiff competition, it is crucial to make certain your brand has a really good marketing message that co... Read >
Author: Diana Gray20th April 2006
Copyright 2006 Red Ladder, Inc.
This year I attended an event that had a dynamic panel program featuring a technology expert, a marketing & communication expert, an economics expert, and an accounting, tax & operations expert. While they talked about n... Read >
Author: Regina Barr01st April 2006
We know you're working hard and smart to provide marketing communication support for your company's sales efforts. Bravo. Try not to forget that you also have access to another group of individuals, already a captive audience, who can provide immediate re... Read >
Author: Mick Danskin20th March 2006
Web sites have taken priority position in most company's marketing arsenals. And for great reason they provide a dynamic, agile and accommodating portal for marketing and promotional use. Web sites also provide function and integration that assists in e... Read >
Author: Mick Danskin20th March 2006
As the chief marketing communication officer in your organization, we challenge you to take an important and not-as-difficult-as-it-seems step in your day-to-day management of communications and sales support activities. It's time to find out what is your... Read >
Author: Mick Danskin01st January 2006
The world of business is a very competitive one with each executive competing with the other to get the best of sales, profits and customers for their business. This means that all businesses interested in becoming successful have to concentrate in develo... Read >
Author: Thomson Chemmanoor17th October 2005
Marketing and public relations support sales by promoting and communicating the brand and product benefits. The Internet allows you the ability to measure the public relations online activities similar to measuring marketing campaigns. As an example, publ... Read >
Author: Lopa Bhattacharya06th October 2005
Perhaps you've heard about blogs - the hottest communication story of last year. Commentators from Newsweek to the Wall Street Journal, from CNN to PBS have devoted time to the phenomenon. Blogs are just one of the new technologies that are changing the w... Read >
Author: Sandra Stammberger20th September 2005
Many businesses in today's competitive markets have gained an
edge by using fax broadcasting to get their sales messages to
important customers before the competition does.
In fax broadcasting, volume is the key to success. Once a company
has a succ... Read >
Author: Chris Bradley14th July 2005
Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say "any business", I mean it, absolutely any businesseven if it's a mom-n-pop shop. "Corporate image" might be a big word for such ... Read >
Author: Ray Smith24th November 2004
So you want a domain name... You want your very own "yourcompany.com" Internet identity. You want to stamp it in your business cards, brochures, and all your marketing communication vehicles. And you want it know. Problem is: you don't know where to s... Read >
Author: Mario Sanchez
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