The Future of Article Marketing and How it Impact You Business

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Published: 08th April 2015
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Article marketing is becoming one of the most discussed topics in the online marketing spectrum. If you look at the past few years and present, you can see that article Marketing strategies have been drastically changed and the Internet is becoming place where every person comes for information.

In the past when people wrote articles on a variety of topics, for the purpose of sharing information and educating others. At first, there really weren’t any article repositories. In fact, newsletters, also called ezines, came into play long before article banks did. What worked in the area of article marketing in the past, still works today – except that the announcement lists aren’t as effective for getting your article out.

When you loot at the current picture of article marketing, you can see that online content producers have change their article marketing strategies, in terms of writing and distributing. For example using software to distribute the articles. Some of those new methods are successful, while others are not.

If you are a content writer you have to keep in mind that the article marketing you do today should be benefiting you ten years from now. Article marketing is viral, and it’s a virus that can’t be killed. You see, when you take the time to write and distribute an article, other people, such as web publishers, bloggers, and ezine publishers, will use your articles on their websites, in their newsletters, and on their blogs. And this will help you get more and more links to your online platforms.

If you think many of the new article repositories may not be around in the future, however the longevity of an article repository depends on how well it is promoted, and how long the person who owns the article repository decides to stay in business. In this case social media channels helps the article marketer to send his content viral like never before. If you write a good pieces of content and promote it well on Social Media channels such as Facebook, Twitter, Tumblr, Pinterest etc. you can expect to get a massive exposure to your content.

With a huge abundance of information on the Internet, and the information overload which exists, people still need and use articles – and people still read them every day. And this gives writer like us to to create content everyday for our loved readers. if you look at how many people have personal computers in their homes, it comes to billions, and more and more people purchase their first computers and surf the Internet every single day. With my experience I can firmly tell that and people are tend to look for good information about their interests, problems that they are experiencing, or things that they want to learn.

When they find the information that they wanted online on blogs, and in newsletters, they not only read them but share with their friends and social media channels which gives your content a much better attention from the search engines. The key to success article marketing is to find your perfect niche and to hone in on it. I have found that people don’t pay attention when submitting articles and that will just waste their time and money. If you are looking to become top notch article marketing professional you may know the terminology of search engine optimization. Now there are software such as Squirrly which will help you produce the best content while helping you attract thousands readers from Google and other popular search engines.

One thing is that it’s getting harder to get listed in the search engines with this massive completion which arises ever day. The rules are constantly changing – and they change so incredibly fast that most marketers can’t keep up with all of it.

But article marketing will remain. The changing rules that affect other methods of marketing will not affect article marketing, for the most part. There may come a time when it is no longer safe to email ezine publishers – but even if that happens, another method for getting your articles in the right hands will come along to replace that method.

Some people wonder about the influx of article writers, and what part that will play on the effectiveness of article marketing. For the most part, it won’t have any impact at all. You see, because we now have the Internet, and we live in a global society, we still crave information – and even with information overload, we still can’t seem to get enough!

This is why the influx of people who are using article marketing for their businesses won’t hurt the effectiveness of article marketing. As long as there are people in the world, information will be needed…even if it is information that has been published time and time again.

Again, article marketing may change – but it will only change in ways that make it better. There may be gimmicks that come and go that are designed to make article marketing better, faster, or easier – but anyway you look at it, what works today will work tomorrow where article marketing is concerned, and for all intents and purposes, the results that people see from article marketing will also remain just as they are today – and just as they were in the past.

About the Author

Fernando is the founder and chief editor of this blog. He writes at FERNANDO BIZ on Online Business, Digital Marketing, Entrepreneurship, Personal Development and latest Blogging tips. The Blog shows how to DIY...

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