The Importance Of SEO For Your Business

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Published: 04th June 2017
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First letís start off by explaining exactly what SEO is. Search Engine Optimisation or commonly known as SEO, is an activity in which aims to improve your search engine position and rankings by attracting organic traffic to your website. Organic traffic is the process of obtaining a natural placement on search engines through your own SEO efforts, rather than appearing through paid ads.

In order to place high in search engines rankings, you need to create high authority pages. High authority pages are pages which Google considers to be relevant, therefore resulting in being promoted by Google (obtaining a higher ranking). The best way to create authority pages is through creating strong content which people find useful. Good content often ends up getting shared throughout other social platforms including Twitter, Blogging Sites and Facebook. Over a period of time Google will end up detecting these authority signals and again, resulting in promotion. This is the process in creating a successful SEO campaign.

SEO or Search Engine Optimisation is important for your business in so many different ways. If you donít carry out an SEO campaign, you may fail with your desired result for your website or business.

When it comes to carrying out SEO for your business, itís extremely good for your business visibility. If your SEO campaign produces successful results, your website will start to rank higher in search engines. As you start ranking higher in search engines, you will become more visible to potential clients or consumers. Normally when customers type in a search term they will have a quick look at the websites theyíre provided with, and nine times out of ten they will edit their search term and try again. Customers will repeat this process until they find a website or company they are happy with. If your SEO efforts are succeeding, you will appear in more than one of the searches they searched for, this then leads to the client trusting your website due to the amount of times you have appeared. Many ad agency will agree that customers which carry out searches never tend to look past the second page, so getting yourself into the top search results is extremely important.

Another reason as to why SEO is important for your business is because you will see an increase in targeted traffic. Targeted traffic is different to just driving and old traffic to your website. By driving just any traffic to your website although it may look good, not a great percentage of that traffic will actually follow through with becoming a client and proceeding with sales. However if you are focused on ensuring you mostly attract targeted traffic, you are focusing on grabbing the attention of people who are specifically looking for the products or services that you offer. This then results in possibly more sales and potential future clients.

If I was to explain the importance of SEO for your business then I would be here all day. As you can imagine SEO can be quite a lengthy task to carry out as it involves writing content and having a good handle on advertising. An ad agency in Cambridge are skilled at taking over the SEO side of things for you, essentially lifting a weight off your shoulders.

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