The Simple Mind Shift Needed To Turn Yourself From A 'Doer' of Your Business To A Marketer

Published: 08th April 2015
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If you take a bunch of people from various businesses, throw them into a room and ask them the following question, you'll be shaken by the commonality of their answers.


"I'm a dentist", I'm an accountant", I'm a mail order entrepreneur", "I'm a copywriter", I'm an online business coach"...

Be honest now, would you have answered in similar vein when it comes to describing what you do?

Well, listen, I don't think that it's your fault at all. It's probable that you've heard a lot of people describe what they do, in that way, so, why shouldn't you also!

Though, what you'll come to realise is when the majority are doing something in unison, it's time for you to do exactly the opposite.

And that means...You ought to describe yourself as being a 'marketer' of what you do, rather than the 'doer' of what you do.There's a huge difference in the two, and, the results in perception, positioning and profits... is STARTLING!

Let's see how this all applies to the professions described above."I market dentist services to those in the North London area", I market accounting services to small business start ups', "I market my copywriting services to Business owners who are scared of being ripped off by high priced ad agencies", "I market information products through the mail", I market online coaching services to those in the health sector".

Can you see the immediate positioning here that's going on in the minds of your clients and prospects?

No longer will they see you as a 'me too' operator. They'll automatically assume that as you've represented yourself in a different way, you must also have a different way of doing things when it comes to servicing your clientele.

Also, this shift in moving from a 'doer', to a 'marketer' allows you, the business owner, to be constantly reminded that you're absolutely in the customer and marketing business.

And that means you'll be constantly figuring out ways to market what you do, better.That alone will leap you far ahead of your competitors as they're mostly concerned with image, status, what others think about them.In fact, most business owners, mail order, home business start ups, as well as established ones, are timid in their approach when it comes to all things marketing.

For some, the very word - marketing - has extreme negative connotations. So, what these people do is to go with the flow of things instead of creating, assembling and developing marketing that works.

It's true.The funny thing is, when you ask these people would they like a lot more customers, sell more of their products and services, get more credibility in the market place, there's a unanimous... YES!

But...They'd rather do what they're doing, hoping, praying, wishing that everything will happily, fall into place!

Did you know that most start-up businesses won't be around for their first birthday? And what do you think is the number one reason for the demise?

Yep, poor sales.

Now let's see. Effective marketing leads to sales. Sales leads to profits. Profits leads to happy, smiling business owners, their employees, and family members.On the other hand...

Scared and timid business owners who leave their sales to luck and chance, end up with panic based thinking, low morale, jittery futures and a life fraught with indecision.

And all that leads to...One less competitor in the market place... YOU!

In order to get yourself out of the group who are merely 'doers', you need to get in with the group who are under no illusion that marketing, effective direct response marketing, is KING.


Paul Lowe from shares valuable marketing information for online businesses. Theres also free online training available on how to start your own internet business.

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