# 4-6 FREE MORTGAGE TRAINING LESSON LOAN OFFICER SURVIVAL: SELLING BENEFITS NOT RATE WHEN MARKETING A MORTGAGE
"In this mortgage training unit we're going to talk about selling benefits not rate. When you go from the conforming loan to the sub-prime universe, you've got to switch your mindset away from the raw interest rate and focus on selling the long-term benefits (and hot buttons) of the mortgage deal. And uncovering your customer's story will help you to better sell the benefits you have to offer on your mortgage loan products. In this lesson, I show you how."
This free mortgage training lesson has been brought to you by Battlecall.com. Audio lesson courtesy of Erik Webster.
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