March 2008: The Swedish premium car brand, Saab, introduced a clothing line -- called Pure BioPower Eco Clothing Collection, in partnership with the Swedish clothing design firm Reflective Circle. The desire -- to translate the values of Scandinavian design principles of form and function with responsible performance -- into clothing!
The fashions were revealed at an exclusive pre-New York Auto Show party where the Saab 9-X BioHybrid concept made its North American debut. A glimpse of what a future compact car from Saab could look like, the Saab 9-X BioHybrid concept is designed to reflect the priorities of youthful customers seeking progressive looks, responsible performance and high-tech communications in a fun-to--drive package.
The Saab 9-X BioHybrid concept is E85 bioethanol-capable and is equipped with the next-generation GM Hybrid system.
Reflective Circle, formed in 2001 by Swedish designer Josefin Lassbo, is dedicated to sustainable, ecological fashion, produced ethically. Garments in the Pure BioPower Eco Clothing Collection by Saab/reflective are made from 100 percent ecological/organic cotton. The Pure Bio Pwer Eco Clothing Collection by Saab/Reflective is women's. men's and unisex apparel and accessories. All items will be available late May for purchase online at www.saabexpressions.com.
Bader TV asked Swedish actress, Anna Karin, who will be in the upcoming Sex and the City movie, to check it out...
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