http://www.prosperityprotection.com Todd Davis the CEO of the identity theft protection service LifeLock has had his identity stolen and is being sued by class action lawsuit in Maryland, West Virginia and New Jersey saying that Davis and LifeLock engage in false advertising by seeming to offer absolute protection against identity theft in their ubiquitous ads. Another lawsuit in Arizona alleges that his $1 million "service guarantee" is misleading and covers only defects in LifeLock services and not actual identity theft.
Another lawsuit has been filed against LifeLock by Experian, the credit-report company, alleging that Davis' company deceives customers about the depth of its service. Experian claims LifeLock doesn't give consumers any more protection for its $10 monthly fee than they can get for free on their own.
Identity theft is so much more than a fraud alert or credit report. Those things are only 25% of the problem of identity theft. I explain what questions you should ask when looking for an identity theft protection service.
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