Culture Creatives and Company (ccandco) promotes the values of the Canadian Creative Class.
The Creative Class are those who create marketable new forms, or who work primarily at creative problem solving. They include artists and designers; scientists and engineers; and creative professionals, managers, and technicians in many fields .
Through ccandco's on-line magazine, forums and research, we seek to understand, inform and motivate the Creative Class to express their values and concerns. We believe that through profiling this group, we gain an accurate understanding of their interests and concerns. With this knowledge, Culture Creatives and Company identifies potential and emerging consumer trends.
Why Creative Class?
"When the creative class decides to become the frontline of social revolutionary activity, that's when real change will begin." Stephen Marshall, Guerilla News Network, Interview September 11, 2005.
At this time, many believe the Creative Class in Canada is an emerging consumer demographic. At ccandco, we believe that the Creative Class is more than a consumer demographic, but rather an emerging group that represents unique values.
We believe that Canadians inherently posses values which represent concerns for the environment, social issues and corporate responsibility, and strive to achieve a progressive understanding of these issues, and their place with in our culture. This is reflected in the Creative Class through their purchasing patterns, community involvement and how they integrate sustainability into their everyday lives.
What We Offer
We offer individuals a unique opportunity to communicate your values and interests and have them integrated into a sustainable product development process. Our research enables us to communicate your ideals and values to audiences who want to know how you think in order to service you better.
Organizations work with ccandco to better understand the Creative Class and its impact on product planning and innovation. Our services include: consulting, research, marketing, media development planning and corporate social responsibility. Our unique story telling service can forward an organization's values and enhance its image.
For more information on our services please contact info@ccandco.com or visit our services pages located on our site.
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