Expert business advice from Sean Cohen, Director of Client Relations and Development at AWeber Communications. Join him in this business news tv show to hear his advice on the testing before you engage in an email marketing campaign. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com
Sean Cohen: It could be detrimental to your business if you don’t test. If you, if you’re sending out messages that get a very low open rate people are not opening your messages because they’re not compelled by your subject lines yet if you tested the subject line over the course of lets say a [??] you can find that your open rate can increase you know 10, 20, 30, 40, 50% and what’s that mean to your bottom line when 50% more people are actually opening up your message and then reading it. It can mean an increase in your conversion rates; it can mean an increase in your leadership, your referrals, anything so I’d say that’s huge.
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