EMC's Whitney Tidmarsh explains how companies can reach and engage today's online audience by using the EMC Documentum Interactive Content Management solution. She walks through this process with the launch team for an exciting new hybrid sports car called the "Momentum 6.5". You'll see how the Brand Manager responsible for overseeing the launch of the car can effectively interact with a Creative Designer from an external agency to share, collaborate, and annotate the media the will be used in the marketing campaign for the car.
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